S

Gerente Trade Marketing Categoria

Sanofi
Full-time
On-site
SΓ£o Paulo, SΓ£o Paulo, Brazil
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Gerente Trade Marketing Categoria

πŸ”Ή Company: Sanofi

πŸ”Ή Location: SΓ£o Paulo, SΓ£o Paulo, Brazil

πŸ”Ή Job Type: Full Time

πŸ”Ή Category: Trade Marketing

πŸ”Ή Date Posted: 2025-04-17

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing strategic trade marketing plans based on brand guidelines
  • Enhancing consumer experience at the point of purchase
  • Driving sell-out levers through effective trade marketing strategies
  • Collaborating with other countries to gather insights and benchmarks

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Developing and executing brand plans based on market insights and consumer behavior

βœ… Managing trade marketing budgets and monitoring performance

βœ… Creating point-of-sale materials, promotional packs, and campaign materials

βœ… Planning and executing integrated activation campaigns

βœ… Collaborating with other countries to share best practices and gather insights

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Administration, Marketing, Publicity, Engineering, or related fields

Experience: 2-5 years of experience in Trade Marketing, Shopper Marketing, or Sales Operations

Required Skills:

  • Proven experience in trade marketing and shopper marketing
  • Strong analytical skills and data-driven mindset
  • Excellent communication and presentation skills
  • Fluency in English
  • Knowledge of market data tools and consumer insights

Preferred Skills:

  • Experience in the pharmaceutical industry
  • Knowledge of the Brazilian market

ASSUMPTION: Candidates with experience in the pharmaceutical industry or the Brazilian market may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is typically between BRL 8,000 and BRL 15,000 per month, depending on experience and qualifications. This estimate is based on industry standards for trade marketing roles in SΓ£o Paulo.

Benefits:

  • Health insurance
  • Dental insurance
  • Retirement plan
  • Employee discounts on Sanofi products

Working Hours: Full-time position with flexible hours and a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sanofi is a global pharmaceutical company focused on improving access to healthcare for patients around the world. The company operates in seven main therapeutic areas: cardiovascular, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines.

Company Size: Sanofi is a large corporation with over 100,000 employees worldwide. This size offers opportunities for career growth and development within the organization.

Founded: Sanofi was founded in 1973 and has since grown to become one of the world's leading pharmaceutical companies.

Company Description:

  • Sanofi is committed to improving the lives of patients through innovative medicines and vaccines
  • The company's portfolio includes more than 100 brands, including Allegra, Dulcolax, Dorflex, and Nogalgina
  • Sanofi is the third-largest company in the over-the-counter (OTC) and vitamins, minerals, and supplements (VMS) market worldwide

Company Specialties:

  • Research and development of innovative pharmaceutical products
  • Manufacturing and distribution of medicines and vaccines
  • Marketing and sales of pharmaceutical products

Company Website: sanofi.com

ASSUMPTION: Sanofi's large size and global presence offer candidates the opportunity to work on a wide range of projects and gain international experience.

πŸ“Š Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in trade marketing or a related field. It offers an opportunity to grow professionally and take on more responsibilities over time.

Reporting Structure: The Trade Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including sales, marketing, and product management.

Work Arrangement: This role has a hybrid work arrangement, with employees expected to work in the office 2-3 days per week.

Growth Opportunities:

  • Opportunities to work on international projects and gain global experience
  • Potential to advance to senior roles within the marketing department
  • Chance to develop skills in areas such as strategic planning, budget management, and cross-functional team leadership

ASSUMPTION: This role offers strong potential for career growth and development within Sanofi's marketing department.

🌍 Location & Work Environment

Office Type: The Sanofi office in SΓ£o Paulo is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Parque da Cidade – SΓ£o Paulo – SP

Geographic Context:

  • SΓ£o Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
  • The city is a major hub for the pharmaceutical industry in Latin America
  • SΓ£o Paulo offers a vibrant cultural scene, with numerous museums, theaters, and restaurants

Work Schedule: Full-time position with flexible hours and a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives more effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the marketing director

Key Assessment Areas:

  • Problem-solving skills
  • Analytical thinking
  • Communication and presentation skills
  • Cultural fit

Application Tips:

  • Highlight relevant experience and achievements in trade marketing and shopper marketing
  • Demonstrate a strong understanding of the Brazilian market and consumer behavior
  • Showcase your ability to work effectively in a cross-functional team environment

ATS Keywords: Trade Marketing, Shopper Marketing, Sales Operations, Market Data Analysis, Brand Development, Promotional Strategies, Point of Sale Materials, Campaign Management, Budget Management, Consumer Insights, Sales Argumentation, Integrated Activation Planning, Collaboration, Communication, Fluent English

ASSUMPTION: Sanofi's application process is designed to assess candidates' skills and cultural fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Data analysis tools (e.g., SPSS, R, Python)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned quickly by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient focus
  • Innovation
  • Collaboration
  • Integrity
  • Courage

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-focused and goal-oriented

Self-Assessment Questions:

  • Do you have a strong analytical mindset and a proven track record of driving results through data-driven decision-making?
  • Are you comfortable working in a collaborative, cross-functional team environment?
  • Do you have the ability to adapt to changing priorities and work effectively under pressure?

ASSUMPTION: Sanofi values candidates who are a strong cultural fit for the organization and who can contribute to the company's mission of improving access to healthcare for patients worldwide.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Working effectively with cross-functional teams in a matrix organization
  • Adapting to a hybrid work arrangement and balancing remote and in-office work
  • Navigating the complexities of the Brazilian market and consumer behavior

ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, effective communication, and a willingness to adapt to new work environments.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other trade marketing manager positions in the pharmaceutical industry, but may have a greater focus on consumer insights and shopper marketing
  • Compared to other roles in the industry, this position may offer more opportunities for international collaboration and global experience
  • Career progression in this role may involve advancing to senior marketing roles within Sanofi or moving into related fields such as sales or product management

ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, with a strong focus on consumer insights and shopper marketing.

πŸ“ Sample Projects

  • Developing a consumer segmentation study to inform trade marketing strategies
  • Creating a promotional calendar for a new product launch, including point-of-sale materials and in-store activations
  • Managing a trade marketing budget and optimizing resource allocation to maximize ROI

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that a Trade Marketing Manager might undertake in this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for the company?
  • What are the key priorities for this role in the first 90 days?
  • How does Sanofi support the professional development and growth of its employees?
  • What are the most challenging aspects of working in the Brazilian market, and how does this role address those challenges?
  • How does the hybrid work arrangement work in practice, and what resources are available to support employees in this environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, and to demonstrate their interest in and preparation for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Sanofi careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills in trade marketing and shopper marketing
  • Prepare for the interview by researching Sanofi's mission, values, and culture, as well as the specific requirements of the role
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.