Gerente Trade Marketing Gerente Trade Marketing

📌 Core Information

🔹 Job Title: Gerente Trade Marketing

🔹 Company: Nestle Operational Services Worldwide SA

🔹 Location: Cuautitlán, Edo. Mex., MX

🔹 Job Type: On-site

🔹 Category: Food and Beverage Services

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategies and tactics for integrated commercial plans
• Aligning marketing plans with sales needs across all channels
• Evaluating, negotiating, and leveraging marketing and promotional opportunities
• Managing budgets and resources for trade marketing activities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Manage the development and implementation of strategies and tactics for effective execution of the integrated commercial plan, aligning marketing plans with sales needs across all channels and routes of the market

✅ Evaluate, negotiate, detect, and leverage opportunities for commercialization and promotion of our brands/products that are relevant to consumers/compradores

✅ Define and plan strategies and actions for trade marketing that are aligned with market, category, brand, channel, and client needs

✅ Develop promotional concepts and anticipate promotional activities through the integration of market analysis (Nielsen, D&N, SICC) by category, channel, and region to ensure market share and sell-out targets

✅ Establish objectives with marketing and sales, monitor progress, and react promptly to any deviations

✅ Create guidelines and recommendations for executing materials with maximum impact in the PDV and amplifying promotional activities

✅ Communicate execution guidelines to the channel modern operations team and ensure the cascade of objectives, communication, and activities through training to the team that executes in the PDV, as well as coordinating and monitoring the execution of commercial plans with regional operations teams

✅ Ensure the correct assignment of resources for demonstrations and the execution of the marketing plan according to the importance of the channel and brand

✅ Manage and control the three budgets for activities (PTA, PTE, and PFME)

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful execution of trade marketing strategies.

🎯 Required Qualifications

Education: Not specified in the original description

Experience: 5 to 7 years of experience in similar roles

Required Skills:

• Proven experience in trade marketing or a related field
• Strong analytical skills and data-driven decision-making
• Excellent communication and interpersonal skills
• Ability to work effectively with cross-functional teams
• Fluency in English

Preferred Skills:

• Knowledge of SAP
• Experience with commercial analysis tools

ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or a related field is likely required for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between MXN 120,000 and MXN 180,000 per year, based on industry standards for a trade marketing manager with 5-10 years of experience in the food and beverage industry in Mexico.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Nestlé products
• Training and development opportunities

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: Nestlé is known for offering competitive benefits packages, including health insurance, retirement savings plans, and employee discounts. However, the specific benefits for this role may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé operates in the food and beverage industry, which is highly competitive and dynamic. The company is a global leader in its sector, with a strong focus on innovation, sustainability, and responsible business practices.

Company Size: Nestlé is a large multinational corporation with over 270,000 employees worldwide. This size offers opportunities for career growth and development, as well as the chance to work on a wide range of products and brands.

Founded: Nestlé was founded in 1866 and has a long history of innovation and success in the food and beverage industry. The company has a strong commitment to research and development, with a focus on creating nutritious and delicious products that meet the needs of consumers around the world.

Company Description:

• Nestlé is the world's largest food and beverage company, with a portfolio that covers almost every food and beverage category
• The company is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come
• Nestlé serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé is a well-established and respected company in the food and beverage industry, with a strong commitment to sustainability, innovation, and responsible business practices.

📊 Role Analysis

Career Level: This role is at the manager level, with significant responsibility for developing and implementing trade marketing strategies and tactics.

Reporting Structure: The Gerente Trade Marketing reports directly to the director of marketing or a similar role, and is responsible for managing a team of trade marketing specialists and coordinators.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Advancement to a senior trade marketing role or a related management position
• Expansion of responsibilities to include additional categories or brands
• Opportunities to work on international projects or assignments

ASSUMPTION: Nestlé offers a range of growth and development opportunities for employees, including training programs, mentorship, and international assignments.

🌍 Location & Work Environment

Office Type: Nestlé's offices are typically modern, professional environments with a collaborative and inclusive culture.

Office Location(s): Cuautitlán, Edo. Mex., MX

Geographic Context:

• Cuautitlán is located in the state of Mexico, approximately 30 kilometers north of Mexico City
• The area has a subtropical highland climate, with mild winters and warm summers
• The cost of living in Cuautitlán is generally lower than in Mexico City, with a range of housing, dining, and entertainment options available

Work Schedule: The work schedule for this role is Monday to Friday, with occasional overtime as needed to meet project deadlines or address urgent business needs.

ASSUMPTION: Nestlé's work environment is typically collaborative and inclusive, with a strong focus on teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the director of marketing or a similar role

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Cultural fit and alignment with Nestlé's values

Application Tips:

• Highlight relevant experience and achievements in trade marketing or a related field
• Include specific examples of how you have developed and implemented successful trade marketing strategies
• Demonstrate your understanding of Nestlé's business and the food and beverage industry

ATS Keywords: Trade marketing, strategy development, promotional activities, market analysis, budget management, cross-functional collaboration, team coordination, consumer insights, negotiation, project management, market share, execution plans, performance evaluation

ASSUMPTION: Nestlé's application process is typically competitive, with a high volume of applicants for each role. Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, and demonstrate their fit with Nestlé's values and culture.

🛠️ Tools & Technologies

• SAP
• Commercial analysis tools (e.g., Nielsen, D&N, SICC)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Nestlé uses a range of tools and technologies to support its business operations and drive innovation. Applicants should be comfortable using relevant tools and technologies, and demonstrate their ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Respect for ourselves
• Respect for others
• Respect for diversity
• Respect for the future

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Innovative and entrepreneurial
• Results-oriented and accountable

Self-Assessment Questions:

• How have you demonstrated your ability to work effectively with cross-functional teams in a previous role?
• Can you provide an example of a time when you developed and implemented a successful trade marketing strategy?
• How do you approach data-driven decision-making, and how have you used data to inform your trade marketing strategies in the past?

ASSUMPTION: Nestlé's culture is based on its values, which emphasize respect, collaboration, and innovation. Applicants should be able to demonstrate their alignment with these values and their fit with Nestlé's work style.

⚠️ Potential Challenges

• Managing a large team and multiple projects simultaneously
• Working in a fast-paced and dynamic industry
• Balancing the needs of multiple stakeholders, including marketing, sales, and operations
• Adapting to changes in the market and responding to new opportunities and challenges

ASSUMPTION: This role presents a range of challenges and opportunities, including the need to manage multiple projects and stakeholders, work in a dynamic industry, and adapt to changes in the market.

📈 Similar Roles Comparison

• This role is similar to a trade marketing manager or senior trade marketing manager role in the food and beverage industry
• However, Nestlé is a large multinational corporation with a global presence, offering opportunities for international assignments and career growth that may not be available in smaller companies
• This role may also involve more cross-functional collaboration and a broader range of responsibilities than similar roles in other industries

ASSUMPTION: While this role is similar to trade marketing manager roles in other companies, Nestlé's global presence and collaborative work environment offer unique opportunities and challenges.

📝 Sample Projects

• Developing and implementing a trade marketing strategy for a new product launch
• Conducting market analysis and identifying opportunities for promotional activities to drive sales and market share
• Managing a team to execute a large-scale promotional event or campaign

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Gerente Trade Marketing may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does this role fit into the broader marketing and commercial strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does Nestlé support the growth and development of its employees in this role?
• What are the key challenges and opportunities facing the trade marketing function in the coming year?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company, and demonstrate their interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nestlé Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills, and demonstrate your fit with Nestlé's values and culture
• Prepare for the interview by researching Nestlé's business and the food and beverage industry, and practicing your responses to common interview questions
• Follow up with the hiring manager or HR representative within one week of the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.