German Content Creator (m/w/d)-Werkstudent*in oder Teilzeit

📌 Core Information

🔹 Job Title: German Content Creator (m/w/d) - Werkstudent*in oder Teilzeit

🔹 Company: Hanfgeflüster - Hemproutine

🔹 Location: Berlin, Germany

🔹 Job Type: Part-time, Werkstudent

🔹 Category: Marketing & Communications

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid, 3 days/week)

🚀 Job Overview

Key aspects of this role include:

• Developing creative content for social media platforms (Instagram Reels, TikToks, Stories)
• Appearing confidently on camera to give content an authentic and approachable face
• Collaborating with the social media and marketing team for quick content implementation
• Bringing fresh ideas to brainstorming sessions and pushing our channels creatively

ASSUMPTION: This role requires a strong presence on social media, creativity, and comfort in front of the camera. It's ideal for students or part-time workers looking to gain experience in content creation.

📋 Key Responsibilities

✅ Developing creative ideas for Instagram Reels, TikToks, and Stories around our products and themes

✅ Appearing confidently on camera to give our content an authentic and approachable face

✅ Setting up small shootings or videodrehs in the office using iPhone, ring light, and content instincts

✅ Actively contributing to brainstorming sessions and giving our channels a creative push

✅ Working closely with our social media and marketing team for quick content implementation

ASSUMPTION: This role involves a mix of creative and operational tasks, requiring strong communication and teamwork skills.

🎯 Required Qualifications

Education: Students in communication, media, design, or related fields

Experience: No professional experience required, but relevant personal experience on social media is a plus

Required Skills:

• Active on social media and aware of current trends
• Comfortable appearing on camera
• Creative and able to think in short, attention-grabbing formats
• Regularly present in Berlin (min. 2-3 days/week)

Preferred Skills:

• Experience with video editing tools (CapCut, Canva, InShot, Adobe Express)

ASSUMPTION: While relevant education and experience are preferred, genuine talent and passion for content creation are also highly valued.

💰 Compensation & Benefits

Salary Range: €10-15 per hour (based on German student worker rates)

Benefits:

• Flexibility: Part-time or Werkstudent model
• Creative working environment: Loft office in Berlin with startup vibes
• Eigenverantwortung ab Tag 1: Your content, your impact
• Personal development budget for your growth
• CBD products for testing and employee discount
• Pet-friendly office (if you come with furry support 🐾)
• A team that celebrates your ideas and joins you for TikTok shoots

Working Hours: Up to 20 hours/week (flexible)

ASSUMPTION: The salary range is estimated based on German student worker rates and may vary depending on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Alternative Medicine (CBD)

Company Size: Small (11-50 employees) - Offers a close-knit team and opportunities for growth

Founded: 2020 - Young and innovative company with a focus on empowering people through nature-inspired products

Company Description:

• Hanfgeflüster is a young, creative CBD brand with a deep understanding of the cannabis industry
• Seeking to establish itself as a pioneer and innovative presence in the market
• Strives to become the market leader in the German cannabis industry and set new standards

Company Specialties:

• CBD products
• Innovative marketing strategies
• Empowering customers through natural solutions

Company Website: hanfgefluester.de

ASSUMPTION: Hanfgeflüster is a growing company in the alternative medicine industry, focusing on CBD products and innovative marketing.

📊 Role Analysis

Career Level: Entry-level (Werkstudent or part-time position)

Reporting Structure: Reports directly to the social media and marketing team

Work Arrangement: Hybrid (on-site, 3 days/week) with flexible hours (up to 20 hours/week)

Growth Opportunities:

• Gain practical experience in content creation and social media marketing
• Develop creative and communication skills
• Potential full-time opportunities upon graduation

ASSUMPTION: This role offers a great entry point for students or part-time workers looking to gain experience in content creation and marketing.

🌍 Location & Work Environment

Office Type: Loft office in Berlin with a creative and startup-like atmosphere

Office Location(s): Köpenickerstraße 126, Berlin, 10179, DE

Geographic Context:

• Berlin is a vibrant city with a thriving tech and startup scene
• Offers a diverse range of cultural, social, and professional opportunities
• Easy access to public transportation and numerous amenities

Work Schedule: Flexible hours (up to 20 hours/week) with a focus on productivity and creativity

ASSUMPTION: The work environment is creative, collaborative, and supportive of personal growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the social media and marketing team
• Decision and offer

Key Assessment Areas:

• Creativity and content ideas
• Camera presence and comfort
• Social media awareness and trend understanding
• Teamwork and collaboration skills

Application Tips:

• Highlight relevant social media experience and creative projects
• Tailor your resume and cover letter to emphasize relevant skills and interests
• Prepare examples of your content creation work (if applicable)
• Follow up after the interview to express your enthusiasm for the role

ATS Keywords: Social Media, Content Creation, Video Editing, Creativity, Communication, Teamwork, Trend Awareness, Camera Presence

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• iPhone for video recording
• Ring light for improved video quality
• Video editing tools (CapCut, Canva, InShot, Adobe Express)

ASSUMPTION: The required tools and technologies are minimal and focus on creativity and content creation.

👔 Cultural Fit Considerations

Company Values:

• Empowerment through nature-inspired products
• Innovation and creativity in marketing strategies
• Collaboration and teamwork

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you feel comfortable appearing on camera and representing a brand?
• Are you active on social media and aware of current trends?
• Do you thrive in a creative and collaborative work environment?

ASSUMPTION: Cultural fit is essential for this role, as it requires a strong connection between the content creator and the brand's values and mission.

⚠️ Potential Challenges

• Balancing work and study responsibilities
• Adapting to a fast-paced and ever-changing social media landscape
• Maintaining a consistent creative output while managing multiple responsibilities
• Navigating the unique challenges of working in the alternative medicine industry

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a passion for content creation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on content creation and social media presence
• Requires a strong personal connection to social media and a deep understanding of trends
• Offers a unique opportunity to gain experience in content creation and marketing within the alternative medicine industry

ASSUMPTION: This role is unique in its focus on content creation and social media presence within the alternative medicine industry.

📝 Sample Projects

• Creating a series of Instagram Reels showcasing different CBD products and their uses
• Developing a TikTok campaign to raise awareness about the benefits of CBD for sleep and relaxation
• Producing a behind-the-scenes video series highlighting the company's innovative marketing strategies and team dynamics

ASSUMPTION: These sample projects are designed to highlight the creative and collaborative nature of the role and the company's focus on innovation and empowerment.

❓ Key Questions to Ask During Interview

• How does the company support the personal and professional growth of its employees?
• What are the most rewarding aspects of working in content creation for the company?
• How does the company foster a creative and innovative work environment?
• What opportunities are there for advancement within the company?
• How does the company ensure a healthy work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, values, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and creative projects
• Prepare examples of your content creation work (if applicable)
• Follow up after the interview to express your enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.