📌 Core Information
🔹 Job Title: German-speaking Digital Marketing Consultant
🔹 Company: Blu Selection
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping and executing impactful digital and media strategies for a leading professional services company
- Working in a vibrant team to drive the client's business objective of becoming the leading digital service in the German market
- Implementing optimization solutions and building campaigns for high-value advertising customers
- Analyzing data at account and campaign levels to support optimization strategies
ASSUMPTION: This role requires a strong focus on data analysis and optimization techniques to drive success in the digital marketing field.
📋 Key Responsibilities
✅ Implement optimization solutions: build campaigns for high value advertising customers
✅ Create Keyword packs, bids and budget suggestions
✅ Gather and analyze data at account level and campaign level
✅ Create reports to support or aid the optimization strategies
✅ Use optimization techniques and work on optimization aligned to customers’ goals across Search, Google Search Network (GSN), Mobile and YouTube
✅ Identify general opportunities in an account to help sales teams seize opportunities and drive conversations with agencies and clients
✅ Maintain a thorough understanding of departmental process and policies
✅ Provide excellent customer service to Account Leads
✅ Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement
ASSUMPTION: This role involves a mix of strategic planning, data-driven decision making, and customer service to ensure the success of digital marketing campaigns.
🎯 Required Qualifications
Education: Not specified
Experience: Min. of 1 year experience working with Google Ads
Required Skills:
- Native level German and fluent English
- Capacity for critical thinking, analysis, and attention to detail
- Knowledge of Digital Marketing tools: search engine optimization, Keyword's, AdWords, differentiate between a click and an impression, Ad Ranking/Rank in Google Ads, PPC optimization techniques, SEO/SEA Google Ad
- Strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment
- Knowledge of Excel tool: CTR (Click Through Rate); CPA (Cost Per Acquisition), Average Monthly Search Volumes, Vlookup and Pivot Tables
Preferred Skills:
- Excitement about intercultural communication and the expatriate lifestyle
- Living in or willing to relocate to Lisbon for an international career and life experience
- Having a valid Portuguese work permit (required)
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is likely preferred but not required for this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated, based on industry standards for entry-level digital marketing roles in Lisbon)
Benefits:
- Working model: On-site in Lisbon
- Working hours: Mon-Fr 8 to 5
- Pleasant and inspiring working atmosphere
- Opportunity to be part of a rapidly expanding global organization with irreproachable reputation
- International environment
- Professional development and clear career path
- Training & development opportunities
- Competitive salary & relocation allowance and assistance* (only applies to candidates relocating from outside of Portugal)
- Free fruit, coffee, tea and water and a lot more!
Working Hours: 40 hours per week, Monday to Friday, 8:00 AM to 5:00 PM
ASSUMPTION: The salary range is estimated based on industry standards for entry-level digital marketing roles in Lisbon, as the exact salary is not provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 11-50 employees (Small to Medium-sized company)
Founded: 2014
Company Description:
- Blu Selection specializes in connecting companies with top-tier multilingual professionals across Europe
- The company offers both permanent and freelance staffing solutions, focusing on key locations like Barcelona, Lisbon, Porto, Athens, Valencia, Berlin, or Paris
- Blu Selection's expertise covers customer service, sales, marketing, and finance roles, with a focus on Dutch, German, French, English, Spanish, Italian, and Nordic-speaking positions
Company Specialties:
- Recruiting
- Headhunting
- Customer service
- Sales
- Technology
- Human resources
- Innovation
- Multilingual profiles
- Management
- International jobs
- Jobs
- Recruitment
- Technical support
- Marketing
- Hiring
- Job in Europe
- Talent acquisition
Company Website: http://www.bluselection.com
ASSUMPTION: Blu Selection is a small to medium-sized company that specializes in recruitment and staffing solutions for multilingual professionals across Europe.
📊 Role Analysis
Career Level: Entry-level to mid-level digital marketing role
Reporting Structure: This role reports directly to the Digital Marketing Manager or a similar position
Work Arrangement: On-site in Lisbon, with standard working hours from Monday to Friday, 8:00 AM to 5:00 PM
Growth Opportunities:
- Progression to senior digital marketing roles within the company or the broader industry
- Expanding skills and knowledge in digital marketing, data analysis, and optimization techniques
- Potential opportunities to work on international projects and collaborate with diverse teams
ASSUMPTION: This role offers opportunities for professional growth and development within the digital marketing field, as well as the chance to work in an international environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Lisbon
Office Location(s): Carrer de Pau Claris, 158, Barcelona, Catalonia 08009, ES; Lisbon, PT; Berlin, DE; Amsterdam, NL; 64 rue de Saintonge, Paris, 75003, FR
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its vibrant culture, historic sites, and beautiful landscapes
- Lisbon offers a high quality of life, with a relatively low cost of living compared to other major European cities
Work Schedule: Standard working hours from Monday to Friday, 8:00 AM to 5:00 PM, with the possibility of occasional overtime or flexible hours
ASSUMPTION: Working in Lisbon offers a unique blend of cultural experiences, a pleasant work environment, and a relatively low cost of living compared to other major European cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager or a member of the recruitment team
- Final interview with the digital marketing team or relevant stakeholders
Key Assessment Areas:
- Language skills (German and English)
- Digital marketing knowledge and experience
- Data analysis and optimization techniques
- Problem-solving and critical thinking skills
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Demonstrate your proficiency in German and English through examples or certifications
- Showcase your understanding of data analysis and optimization techniques through relevant projects or case studies
- Prepare questions about the company, team, or role to ask during the interview
ATS Keywords: German, English, Digital Marketing, Google Ads, PPC, SEO, Data Analysis, Optimization, Customer Service, Teamwork, International, Lisbon
ASSUMPTION: The application process for this role is likely to be competitive, and demonstrating strong language skills, relevant experience, and a solid understanding of digital marketing concepts will be crucial for success.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Google Ads, Google Analytics, and Microsoft Excel is essential for this role, while experience with other data visualization and project management tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Quality: Blu Selection aims to provide high-quality recruitment solutions tailored to each client's needs
- International: The company operates in multiple countries and specializes in connecting multilingual professionals with international opportunities
- Innovation: Blu Selection seeks to continuously improve its recruitment processes and stay at the forefront of industry trends
Work Style:
- Collaborative: Blu Selection values teamwork and encourages employees to collaborate with one another to achieve common goals
- Adaptable: The company operates in a dynamic and ever-changing industry, requiring employees to be flexible and adaptable to new situations
- Results-driven: Blu Selection focuses on delivering tangible results for its clients and continuously strives to improve its services
Self-Assessment Questions:
- Do you have a strong command of the German and English languages, and are you comfortable working in an international environment?
- Are you able to adapt to new situations and thrive in a dynamic and collaborative work environment?
- Do you have a results-driven mindset and a proven track record of delivering successful digital marketing campaigns?
ASSUMPTION: Blu Selection values employees who are multilingual, adaptable, and results-driven, with a strong focus on collaboration and innovation.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and quick decision-making
- The role may involve occasional overtime or flexible hours to meet project deadlines
- As an entry-level role, there may be limited opportunities for immediate career advancement
- Working in an international environment may present cultural and communication challenges
ASSUMPTION: While this role offers numerous opportunities for professional growth and development, it also presents several challenges that applicants should be prepared to face.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on data analysis and optimization techniques
- As a role within a recruitment agency, it may offer more exposure to various industries and clients compared to in-house marketing roles
- This role may provide opportunities for career growth within the recruitment industry, as well as the broader digital marketing field
ASSUMPTION: This role offers unique opportunities and challenges compared to other digital marketing positions, and applicants should consider their career goals and preferences when evaluating this opportunity.
📝 Sample Projects
- Developing and implementing a targeted digital marketing campaign for a high-value advertising customer
- Analyzing campaign performance data to optimize ad spend and improve ROI
- Creating comprehensive reports to communicate campaign performance and recommend strategic adjustments
ASSUMPTION: These sample projects illustrate the data-driven and strategic nature of the digital marketing consultant role, focusing on optimization, analysis, and communication.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does this role contribute to the company's overall goals and objectives?
- What opportunities are there for professional development and growth within the company?
- How does the company support employees who are new to the Lisbon area or Portugal?
- What is the company's approach to work-life balance, and how is it maintained in this role?
ASSUMPTION: Asking these questions will help applicants better understand the role, team dynamics, and company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for the interview by researching the company, team, and role, and practicing common digital marketing interview questions
- Follow up with the hiring manager or recruitment team one week after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
