📌 Core Information
🔹 Job Title: German-speaking Senior Digital Marketing Consultant
🔹 Company: Blu Selection
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing impactful digital and media strategies for a leading digital service in the German market.
- Collaborating with a vibrant team to drive business objectives and achieve high-value advertising customer goals.
- Analyzing data and creating reports to support optimization strategies across various platforms.
- Identifying opportunities to seize and driving conversations with agencies and clients.
ASSUMPTION: This role requires a strong understanding of digital marketing, Google Ads, and DV360 platforms, as well as excellent analytical and communication skills.
📋 Key Responsibilities
✅ Implement optimization solutions and build campaigns for high-value advertising customers.
✅ Create Keyword packs, bids, and budget suggestions.
✅ Gather and analyze data at account and campaign levels.
✅ Create reports to support or aid the optimization strategies.
✅ Use optimization techniques and work on optimization aligned to customers' goals across Search, Google Search Network (GSN), Mobile, and YouTube.
✅ Identify general opportunities in an account to help sales teams seize opportunities and drive conversations with agencies and clients.
✅ Maintain a thorough understanding of departmental processes and policies.
✅ Provide excellent customer service to Account Leads.
✅ Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement.
ASSUMPTION: This role requires a high level of attention to detail, critical thinking, and the ability to work well both independently and within a larger team-oriented environment.
🎯 Required Qualifications
Education: Not specified, but relevant education or certifications in marketing or a related field would be beneficial.
Experience: Minimum of 2 years of experience working with Google Ads or DV360 Google platform.
Required Skills:
- Native-level German and fluent English.
- Demonstrated capacity for critical thinking, analysis, and attention to detail.
- Knowledge of Digital Marketing tools: search engine optimization, Keywords, AdWords, differentiate between a click and an impression, Ad Ranking/Rank in Google Ads, PPC optimization techniques, SEO/SEA Google Ad.
- Strong work ethic, with the ability to work well both independently and within a larger team-oriented environment.
- Knowledge of Excel tool: CTR (Click Through Rate), CPA (Cost Per Acquisition), Average Monthly Search Volumes, Vlookup, and Pivot Tables.
Preferred Skills:
- Excitement about intercultural communication and the expatriate lifestyle.
- Living in or willing to relocate to Lisbon for an international career and life experience.
- Having a valid Portuguese work permit (required).
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is likely preferred for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Digital Marketing Consultant role in Lisbon, the estimated salary range is €45,000 - €60,000 per year (gross).
Benefits:
- Working model: Remote.
- Working hours: Mon-Fr 8 to 5.
- Pleasant and inspiring working atmosphere.
- Opportunity to be part of a rapidly expanding global organization with an irreproachable reputation.
- International environment.
- Professional development and clear career path.
- Training & development opportunities.
- Competitive salary & relocation allowance and assistance* (only applies to candidates relocating from outside of Portugal).
- Free fruit, coffee, tea, and water and a lot more!
Working Hours: 40 hours per week, Monday to Friday, 8:00 AM to 5:00 PM.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Blu Selection is a staffing and recruiting company specializing in multilingual talent for international careers in Europe. They focus on key locations like Barcelona, Lisbon, Porto, Athens, Valencia, Berlin, and Paris.
Company Size: Blu Selection has 11-50 employees, providing a medium-sized company environment with opportunities for growth and close-knit teamwork.
Founded: Blu Selection was founded in 2014 and has since established itself as a leading recruitment partner for multilingual expatriate careers in Europe.
Company Description:
- Blu Selection specializes in connecting companies with top-tier multilingual professionals across Europe.
- Their expertise covers customer service, sales, marketing, and finance roles, with a focus on Dutch, German, French, English, Spanish, Italian, and Nordic-speaking positions.
- They offer both permanent and freelance staffing solutions, combining tailored recruitment strategies with access to a vast international network of candidates.
Company Specialties:
- Recruiting and headhunting.
- Customer service, sales, technology, human resources, innovation, and management.
- Multilingual profiles and international jobs.
- Talent acquisition and job opportunities in Europe.
Company Website: http://www.bluselection.com
ASSUMPTION: Blu Selection's focus on multilingual talent and international careers makes it an attractive option for candidates seeking expatriate opportunities in Europe.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a minimum of 2 years of experience working with Google Ads or DV360 Google platform.
Reporting Structure: The Senior Digital Marketing Consultant will report directly to the Account Leads and work closely with the sales teams to seize opportunities and drive conversations with agencies and clients.
Work Arrangement: This role is remote, with working hours from Monday to Friday, 8:00 AM to 5:00 PM.
Growth Opportunities:
- As a rapidly expanding global organization, Blu Selection offers clear career paths and professional development opportunities.
- The international environment provides exposure to diverse markets and cultures, fostering personal and professional growth.
- Working on high-value advertising customer campaigns allows for continuous learning and skill development.
ASSUMPTION: The growth opportunities in this role are closely tied to the company's expansion and the candidate's ability to demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement.
🌍 Location & Work Environment
Office Type: Blu Selection has offices in Barcelona, Lisbon, Porto, Berlin, Amsterdam, and Paris, but this role is remote and can be performed from any of these locations or from home.
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, known for its historic sites, vibrant culture, and beautiful architecture.
- The city offers a high quality of life, with a mild climate, affordable cost of living, and a thriving expat community.
- Lisbon is also a major economic hub, with a strong focus on technology, finance, and tourism industries.
Work Schedule: The work schedule is from Monday to Friday, 8:00 AM to 5:00 PM, with a total of 40 hours per week.
ASSUMPTION: The remote work arrangement allows for flexibility and better work-life balance, while the international environment exposes candidates to diverse cultures and perspectives.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess language skills and cultural fit.
- Technical assessment or case study to evaluate digital marketing skills and problem-solving abilities.
- Final interview with the hiring manager or team to discuss the role, company culture, and expectations.
Key Assessment Areas:
- Language proficiency in German and English.
- Digital marketing skills and knowledge of Google Ads and DV360 platforms.
- Analytical and problem-solving abilities.
- Cultural fit and adaptability to an international work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your enthusiasm for digital marketing and intercultural communication in your application materials.
- Prepare for the technical assessment or case study by brushing up on your knowledge of Google Ads and DV360 platforms.
- Research Blu Selection and the company's focus on multilingual talent and international careers to show your understanding of and alignment with their mission.
ATS Keywords: German, English, Google Ads, DV360, digital marketing, optimization, customer service, teamwork, innovation, intercultural communication, expatriate lifestyle, Lisbon, Portugal, remote work
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on language proficiency, digital marketing skills, and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- DV360
- Excel (CTR, CPA, Average Monthly Search Volumes, Vlookup, Pivot Tables)
- Data analysis and reporting tools
ASSUMPTION: The required tools and technologies for this role are primarily digital marketing and data analysis platforms, with a focus on Google Ads and DV360.
👔 Cultural Fit Considerations
Company Values:
- Quality recruitment tailored for each candidate's unique needs and preferences.
- Expertise in multilingual talent acquisition and international careers.
- Transparency and clear communication throughout the recruitment process.
Work Style:
- Collaborative and team-oriented, with a focus on driving business objectives together.
- Innovative and proactive, with a strong work ethic and attention to detail.
- Adaptable and open to new ideas, with a willingness to learn and grow in an international environment.
Self-Assessment Questions:
- Do you have a native-level proficiency in German and a fluent level of English?
- Are you comfortable working remotely and collaborating with a diverse, international team?
- Do you have a strong work ethic and the ability to work well both independently and within a larger team-oriented environment?
- Are you excited about the opportunity to drive high-value advertising customer campaigns and contribute to a leading digital service in the German market?
ASSUMPTION: Blu Selection values candidates who are multilingual, adaptable, and committed to driving business objectives through innovative digital marketing strategies.
⚠️ Potential Challenges
- The role requires a strong understanding of digital marketing, Google Ads, and DV360 platforms, which may present a learning curve for candidates without extensive experience in these areas.
- The international environment and remote work arrangement may present communication and time zone challenges, requiring adaptability and strong communication skills.
- The role involves working with high-value advertising customers, which may require a high level of attention to detail and customer service skills.
- The competitive nature of the digital marketing industry may present challenges in driving business objectives and achieving high-value advertising customer goals.
ASSUMPTION: The potential challenges in this role are primarily related to the technical requirements, international work environment, and competitive nature of the digital marketing industry.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on language proficiency, with a native-level requirement for German and a fluent level for English.
- Unlike many digital marketing roles, this position is focused on the German market and requires a deep understanding of the local language and cultural nuances.
- This role offers a clear career path and professional development opportunities within a rapidly expanding global organization, providing growth potential for the right candidate.
ASSUMPTION: This role is unique in its focus on the German market and language proficiency requirements, offering a distinct opportunity for candidates seeking to work in digital marketing within an international context.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a leading digital service in the German market, including SEO, PPC, and social media campaigns.
- Analyzing data and creating reports to support optimization strategies across various platforms, such as Search, Google Search Network (GSN), Mobile, and YouTube.
- Identifying opportunities to seize and driving conversations with agencies and clients, resulting in increased business objectives and high-value advertising customer goals.
ASSUMPTION: The sample projects for this role are designed to demonstrate the candidate's ability to develop and execute impactful digital marketing strategies, analyze data, and drive business objectives through strong communication and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does Blu Selection support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days, and how will my work contribute to the overall success of the company?
- How does Blu Selection foster a culture of innovation and adaptability within its teams?
- What are the most challenging aspects of working with high-value advertising customers, and how can I best prepare to address these challenges?
ASSUMPTION: The key questions to ask during the interview for this role focus on team dynamics, professional development, priorities, and challenges, allowing the candidate to better understand the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your language proficiency, digital marketing expertise, and cultural fit.
- Prepare for the technical assessment or case study by brushing up on your knowledge of Google Ads and DV360 platforms, as well as your analytical and problem-solving abilities.
- Research Blu Selection and the company's focus on multilingual talent and international careers to show your understanding of and alignment with their mission.
- Follow up with the hiring manager or team within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
