German-speaking Senior Digital Marketing Consultant

📌 Core Information

🔹 Job Title: German-speaking Senior Digital Marketing Consultant

🔹 Company: Blu Selection

🔹 Location: Lisbon, Portugal

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing impactful digital and media strategies
• Managing high-value advertising campaigns for clients
• Analyzing data and creating reports to support optimization strategies
• Identifying opportunities to drive conversations with agencies and clients
• Working in a vibrant, international team with a focus on continuous improvement

ASSUMPTION: This role requires a strong background in digital marketing and a deep understanding of Google Ads and DV360 platforms. The ideal candidate will have experience working with clients and agencies, and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Implement optimization solutions and build campaigns for high-value advertising customers

✅ Create keyword packs, bids, and budget suggestions

✅ Gather and analyze data at account and campaign levels

✅ Create reports to support or aid optimization strategies

✅ Use optimization techniques across Search, Google Search Network (GSN), Mobile, and YouTube

✅ Identify general opportunities in an account to help sales teams seize opportunities and drive conversations with agencies and clients

✅ Maintain a thorough understanding of departmental processes and policies

✅ Provide excellent customer service to account leads

✅ Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement

ASSUMPTION: This role requires a high level of attention to detail and strong analytical skills. The ideal candidate will be comfortable working with data and using tools such as Excel to create reports and optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 2 years of experience working with Google Ads or DV360

Required Skills:

• Native-level German and fluent English
• Strong analytical skills and attention to detail
• Knowledge of digital marketing tools: search engine optimization, keywords, AdWords, PPC optimization techniques, SEO/SEA Google Ad
• Strong work ethic, with the ability to work well both independently and within a larger team-oriented environment
• Knowledge of Excel tools: CTR (Click Through Rate), CPA (Cost Per Acquisition), Average Monthly Search Volumes, Vlookup, and Pivot Tables

Preferred Skills:

• Experience working in an international environment
• Knowledge of additional languages

ASSUMPTION: The ideal candidate will have a strong background in digital marketing and a proven track record of success working with Google Ads or DV360. They will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple campaigns simultaneously.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Remote working model
• Working hours: Monday-Friday, 8:00 AM - 5:00 PM
• Pleasant and inspiring working atmosphere
• Opportunity to be part of a rapidly expanding global organization with an irreproachable reputation
• International environment
• Professional development and clear career path
• Training & development opportunities
• Competitive salary & relocation allowance and assistance (for candidates relocating from outside of Portugal)
• Free fruit, coffee, tea, and water

Working Hours: 40 hours per week, with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees)

Founded: 2014

Company Description:

• Blu Selection is a recruitment agency specializing in connecting companies with top-tier multilingual professionals across Europe
• The company focuses on key locations like Barcelona, Lisbon, Porto, Athens, Valencia, Berlin, and Paris
• They offer both permanent and freelance staffing solutions, combining tailored recruitment strategies with access to a vast international network of candidates

Company Specialties:

• Recruiting
• Headhunting
• Customer service
• Sales
• Technology
• Human resources
• Innovation
• Multilingual profiles
• Management
• International jobs
• Jobs
• Recruitment
• Technical support
• Marketing
• Hiring
• Job in Europe
• Talent acquisition

Company Website: http://www.bluselection.com

ASSUMPTION: Blu Selection is a small, international recruitment agency with a focus on connecting companies with multilingual professionals. They offer a range of recruitment services, including permanent and freelance staffing solutions.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Digital Marketing Manager

Work Arrangement: Remote OK, with the option to work from the company's offices in Lisbon, Barcelona, Berlin, Amsterdam, or Paris

Growth Opportunities:

• Progression to a Digital Marketing Manager role
• Expansion of responsibilities within the digital marketing team
• Opportunities to work on international projects and gain experience in different markets

ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing team. The ideal candidate will be proactive, innovative, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Co-working spaces and remote work

Office Location(s): Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The city is known for its vibrant culture, historic sites, and beautiful architecture
• Lisbon offers a high quality of life, with a low cost of living compared to other European capitals

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexible hours and the option to work remotely

ASSUMPTION: The ideal candidate will be comfortable working in a remote or co-working environment and be able to manage their time effectively. They will also be comfortable working in a dynamic, international team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the recruitment team
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Language skills (German and English)
• Digital marketing knowledge and experience
• Analytical skills and attention to detail
• Cultural fit and communication skills

Application Tips:

• Tailor your resume to highlight your digital marketing experience and skills
• Include specific examples of campaigns you've managed and the results you've achieved
• Prepare for the technical assessment or case study by brushing up on your Google Ads and DV360 knowledge
• Research the company and be prepared to discuss why you're a good fit for the role and the team

ATS Keywords: Google Ads, DV360, digital marketing, campaign management, data analysis, optimization, customer service, German, English

ASSUMPTION: The application process for this role is likely to involve a technical assessment or case study, as well as interviews with the recruitment team and hiring manager. The ideal candidate will have a strong background in digital marketing and be comfortable working with data and optimization tools.

🛠️ Tools & Technologies

• Google Ads
• DV360
• Excel
• Data analysis tools

ASSUMPTION: The ideal candidate will have experience working with Google Ads and DV360, as well as strong Excel skills. They will also be comfortable working with data analysis tools and optimization techniques.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Transparency
• Simplicity
• Human

Work Style:

• Dynamic and fast-paced
• International and multicultural
• Focus on continuous improvement

Self-Assessment Questions:

• Do you have native-level German and fluent English skills?
• Are you comfortable working in a dynamic, international team?
• Do you have a proactive and innovative approach to work?

ASSUMPTION: The ideal candidate will be comfortable working in an international, dynamic environment and be able to communicate effectively in German and English. They will also be proactive, innovative, and eager to take on new challenges.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously
• Working in a fast-paced, dynamic environment
• Adapting to a new culture and working environment
• Meeting tight deadlines and performance targets

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple campaigns simultaneously. They will also be able to adapt to a new culture and working environment and meet tight deadlines and performance targets.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager role, but with a focus on campaign management and optimization rather than team management
• It is also similar to a Digital Marketing Specialist role, but with more responsibility for campaign management and optimization
• Career progression from this role could lead to a Digital Marketing Manager or similar role

ASSUMPTION: This role is similar to other digital marketing roles, but with a focus on campaign management and optimization. The ideal candidate will have experience in a similar role and be looking for the next step in their career.

📝 Sample Projects

• Managing a high-value advertising campaign for a client, including keyword research, bid management, and optimization
• Analyzing campaign data to identify trends and opportunities for optimization
• Creating a report to support or aid an optimization strategy for a client

ASSUMPTION: The ideal candidate will have experience managing digital marketing campaigns and be comfortable working with data and optimization tools.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the key priorities for this role in the first 30 days?
• How does the company support the professional development of its employees?
• What are the growth opportunities for this role?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: The ideal candidate will be proactive and curious, and will ask thoughtful questions about the role, the team, and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your digital marketing experience and skills
• Prepare for the technical assessment or case study by brushing up on your Google Ads and DV360 knowledge
• Research the company and be prepared to discuss why you're a good fit for the role and the team
• Follow up with the recruitment team one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.