📌 Core Information
🔹 Job Title: German-speaking Senior Digital Marketing Consultant
🔹 Company: Blu Selection
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Lisbon, Portugal)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing impactful digital and media strategies for a leading digital service in the German market.
- Implementing optimization solutions and building campaigns for high-value advertising customers.
- Analyzing data and creating reports to support optimization strategies across Search, Google Search Network (GSN), Mobile, and YouTube.
- Identifying opportunities to drive conversations with agencies and clients.
- Collaborating with a vibrant team in a diverse and supportive work environment.
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on Google Ads and DV360. The ideal candidate will have experience working with German-speaking clients and be comfortable in a fast-paced, international environment.
📋 Key Responsibilities
✅ Implement optimization solutions: build campaigns for high value advertising customers, create Keyword packs, bids and budget suggestions, gather and analyze data at account level and campaign level, create reports to support or aid the optimization strategies, use optimization techniques and work on optimization aligned to customers’ goals across Search, Google Search Network (GSN), Mobile and YouTube.
✅ Identify general opportunities in an account to help sales teams seize opportunities and drive conversations with agencies and clients.
✅ Maintain a thorough understanding of departmental process and policies.
✅ Provide excellent customer service to Account Leads.
✅ Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement.
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work independently and within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 2 years of experience working with Google Ads or DV360.
Required Skills:
- Native-level German and fluent English.
- Demonstrated capacity for critical thinking, analysis, and attention to detail.
- Knowledge of Digital Marketing tools: search engine optimization, Keyword research, AdWords, differentiate between a click and an impression, Ad Ranking/Rank in Google Ads, PPC optimization techniques, SEO/SEA Google Ad.
- Strong work ethic, with the ability to work well both independently and within a larger team-oriented environment.
- Knowledge of Excel tool: CTR (Click Through Rate), CPA (Cost Per Acquisition), Average Monthly Search Volumes, Vlookup and Pivot Tables.
Preferred Skills:
- Excitement about intercultural communication and the expatriate lifestyle.
- Valid Portuguese work permit.
ASSUMPTION: While a valid Portuguese work permit is preferred, the company may consider candidates who require sponsorship for a work visa.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for mid-senior level digital marketing roles in Lisbon)
Benefits:
- Remote work model.
- Working hours: Monday-Friday, 8:00 AM - 5:00 PM.
- Pleasant and inspiring working atmosphere.
- Opportunity to be part of a rapidly expanding global organization with an irreproachable reputation.
- International environment.
- Professional development and clear career path.
- Training & development opportunities.
- Competitive salary & relocation allowance and assistance* (only applies to candidates relocating from outside of Portugal).
- Free fruit, coffee, tea, and water.
Working Hours: 40 hours per week, with flexible hours and the option to work remotely.
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Lisbon. The final salary offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting. Blu Selection specializes in connecting companies with top-tier multilingual professionals across Europe, focusing on key locations like Barcelona, Lisbon, Porto, Athens, Valencia, Berlin, and Paris.
Company Size: Small (11-50 employees). Blu Selection offers a personalized and efficient hiring process, with a focus on matching the right talent with the right opportunity.
Founded: 2014. Blu Selection was founded in Barcelona and has since expanded its operations to multiple European cities.
Company Description:
- Blu Selection is a recruitment agency that specializes in connecting companies with top-tier multilingual professionals across Europe.
- The company offers both permanent and freelance staffing solutions, combining tailored recruitment strategies with access to a vast international network of candidates.
- Blu Selection focuses on customer service, sales, marketing, and finance roles, with a focus on Dutch, German, French, English, Spanish, Italian, and Nordic-speaking positions.
Company Specialties:
- Recruiting and headhunting.
- Customer service.
- Sales.
- Technology.
- Human resources.
- Innovation.
- Multilingual profiles.
- Management.
- International jobs.
- Jobs and recruitment.
- Technical support.
- Marketing.
- Hiring.
- Job in Europe.
- Talent acquisition.
Company Website: http://www.bluselection.com
ASSUMPTION: Blu Selection is a well-established recruitment agency with a strong reputation in the European market. The company's focus on multilingual and international candidates makes it an attractive option for job seekers looking to work abroad.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced digital marketing professionals looking to take the next step in their career.
Reporting Structure: The Senior Digital Marketing Consultant will report directly to the Digital Marketing Manager and work closely with the sales team to identify opportunities and drive conversations with agencies and clients.
Work Arrangement: Remote (Lisbon, Portugal). The role requires a valid Portuguese work permit or the ability to obtain one.
Growth Opportunities:
- Progression to a management role within the digital marketing team.
- Expansion into other markets and regions within the company.
- Development of skills and expertise in digital marketing strategy and execution.
ASSUMPTION: Blu Selection offers a supportive and collaborative work environment that encourages professional growth and development.
🌍 Location & Work Environment
Office Type: Remote (Lisbon, Portugal). The company has offices in Barcelona, Lisbon, Porto, Athens, Valencia, Berlin, and Paris, but this role can be performed remotely from Lisbon.
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its historic sites, including the Belém Tower and Jerónimos Monastery, as well as its vibrant nightlife and food scene.
- Lisbon offers a mild Mediterranean climate, with warm summers and mild winters.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexible hours and the option to work remotely.
ASSUMPTION: While the role is remote, the ideal candidate will be comfortable working in a collaborative, international environment and be able to adapt to the company's culture and work style.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess language skills and cultural fit.
- Technical interview to evaluate digital marketing skills and experience.
- Final interview with the hiring manager to discuss the role and company culture.
Key Assessment Areas:
- Language skills (German and English).
- Digital marketing expertise and experience.
- Analytical and problem-solving skills.
- Cultural fit and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your proficiency in German and English through your application materials.
- Provide specific examples of your digital marketing experience and achievements.
ATS Keywords: German, English, Google Ads, DV360, Digital Marketing, SEO, PPC Optimization, Excel, Critical Thinking, Data Analysis, Customer Service, Innovation, Intercultural Communication, Attention to Detail, Campaign Management, Optimization Techniques
ASSUMPTION: Blu Selection uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Google Ads.
- DV360.
- Excel.
- Pivot Tables.
- Vlookup.
ASSUMPTION: The ideal candidate will have experience using Google Ads and DV360, as well as proficiency in Excel for data analysis and reporting.
👔 Cultural Fit Considerations
Company Values:
- Quality: Blu Selection is committed to providing high-quality recruitment services that meet the needs of both clients and candidates.
- Transparency: The company values open and honest communication in all aspects of the recruitment process.
- Innovation: Blu Selection is dedicated to staying up-to-date with the latest trends and technologies in the recruitment industry.
Work Style:
- Collaborative: The company encourages a team-oriented work environment that fosters collaboration and cooperation.
- Adaptable: Blu Selection values employees who are able to adapt to change and thrive in a dynamic work environment.
- International: The company's focus on multilingual and international candidates requires employees to be comfortable working in a diverse and global environment.
Self-Assessment Questions:
- Do you have a native-level proficiency in German and a fluent level of English?
- Are you comfortable working in a fast-paced, international environment?
- Do you have experience working with Google Ads and DV360?
- Are you able to adapt to a collaborative and dynamic work environment?
ASSUMPTION: Blu Selection values employees who are able to adapt to change and thrive in a diverse and international work environment. The ideal candidate will be comfortable working in a collaborative and dynamic team setting.
⚠️ Potential Challenges
- The role requires a valid Portuguese work permit, which may be difficult to obtain for some candidates.
- The role is remote, which may present challenges for candidates who prefer an on-site work environment.
- The role requires a strong background in digital marketing, which may be challenging for candidates with limited experience in the field.
- The role is based in Lisbon, which may present challenges for candidates who are not familiar with the city or the Portuguese culture.
ASSUMPTION: While these challenges may present obstacles for some candidates, Blu Selection is committed to providing support and resources to help employees overcome them.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Digital Marketing Specialist role, but with a focus on the German market and a requirement for native-level German proficiency.
- Unlike similar roles, this position is remote and requires a valid Portuguese work permit.
- This role offers the opportunity to work for a well-established recruitment agency with a strong reputation in the European market.
ASSUMPTION: While this role is similar to other digital marketing roles, its focus on the German market and requirement for native-level German proficiency make it unique.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a leading German-speaking client, with a focus on Search, Google Search Network (GSN), Mobile, and YouTube.
- Analyzing data and creating reports to support optimization strategies for a high-value advertising customer.
- Identifying opportunities to drive conversations with agencies and clients and working with the sales team to seize them.
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and responsibilities may vary depending on the specific needs of the company and its clients.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Senior Digital Marketing Consultant in this role?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its digital marketing campaigns?
- What are the most challenging aspects of working in a remote, international environment, and how does the company support its employees in overcoming them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the expectations for success in this position. The actual questions asked during the interview may vary depending on the specific needs of the company and the candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your proficiency in German and English and your experience with Google Ads and DV360.
- Prepare for your interview by researching the company and its clients, as well as the digital marketing industry in the German market.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
