📌 Core Information
🔹 Job Title: German-speaking Senior Digital Marketing Consultant
🔹 Company: Blu Selection
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Staffing and Recruiting
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Implementing optimization solutions for high-value advertising customers
- Analyzing data and creating reports to support optimization strategies
- Identifying opportunities to drive conversations with clients and agencies
- Providing excellent customer service to account leads
ASSUMPTION: This role requires a strong analytical mindset, attention to detail, and the ability to work well both independently and within a team.
📋 Key Responsibilities
✅ Implement optimization solutions: build campaigns for high value advertising customers
✅ Create Keyword packs, bids and budget suggestions
✅ Gather and analyse data at account level and campaign level
✅ Create reports to support or aid the optimization strategies
✅ Use optimization techniques and work on optimization aligned to customers’ goals across Search, Google Search Network (GSN), Mobile and YouTube
✅ Identify general opportunities in an account to help sales teams seize opportunities and drive conversations with agencies and clients
✅ Maintain a thorough understanding of departmental process and policies
✅ Provide excellent customer service to Account Leads
✅ Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement.
ASSUMPTION: The role involves a mix of data analysis, campaign management, and customer service, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Not specified
Experience: Min. of 2 years experience working with Google Ads or DV360 Google platform
Required Skills:
- Native-level German and fluent English
- Demonstrating capacity for critical thinking, analysis, and attention to detail
- Knowledge of Digital Marketing tools: search engine optimization, Keyword’s, AdWords, differentiate between a click and an impression, Ad Ranking/Rank in Google Ads, PPC optimization techniques, SEO/SEA Google Ad
- Strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment
- Knowledge of Excel tool: CTR (Click Through Rate); CPA (Cost Per Acquisition), Average Monthly Search Volumes, Vlookup and Pivot Tables.
Preferred Skills:
- Excitement about intercultural communication and the expatriate lifestyle
- Living in or willing to relocate to Lisbon for an international career and life experience
- Having a valid Portuguese work permit (required)
ASSUMPTION: The role requires strong language skills, digital marketing expertise, and a proven track record of success in a similar role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Lisbon)
Benefits:
- Working model: Remote
- Working hours: Mon-Fr 8 to 5
- Pleasant and inspiring working atmosphere
- Opportunity to be part of a rapidly expanding global organization with irreproachable reputation
- International environment
- Professional development and clear career path
- Training & development opportunities
- Competitive salary & relocation allowance and assistance* (Only applies to candidates relocating from outside of Portugal)
- Free fruit, coffee, tea and water and a lot more!
Working Hours: 40 hours per week, Monday to Friday, 8:00 AM to 5:00 PM
ASSUMPTION: The salary range is estimated based on market research for similar roles in Lisbon. The benefits package is comprehensive and designed to support employees' professional and personal growth.
📌 Applicant Insights
🔍 Company Context
Industry: Blu Selection is a staffing and recruiting company specializing in connecting multilingual professionals with international job opportunities across Europe.
Company Size: Blu Selection is a small company with 11-50 employees, offering a close-knit work environment and the opportunity to make a significant impact.
Founded: Blu Selection was founded in 2014 and has since grown to become a leading recruitment agency for multilingual talent in Europe.
Company Description:
- Blu Selection specializes in recruiting multilingual talent for various industries, focusing on customer service, sales, marketing, and finance roles.
- The company operates in key European locations, including Barcelona, Lisbon, Porto, Athens, Valencia, Berlin, and Paris.
- Blu Selection offers both permanent and freelance staffing solutions, combining tailored recruitment strategies with access to a vast international network of candidates.
Company Specialties:
- Recruiting
- Headhunting
- Customer service
- Sales
- Technology
- Human resources
- Innovation
- Multilingual profiles
- Management
- International jobs
- Recruitment
- Technical support
- Marketing
- Hiring
- Job in Europe
- Talent acquisition
Company Website: http://www.bluselection.com
ASSUMPTION: Blu Selection is a well-established recruitment agency with a strong reputation in the industry. They offer a range of opportunities for multilingual professionals seeking international careers.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals with 2-5 years of experience in digital marketing, looking to take the next step in their career.
Reporting Structure: The Senior Digital Marketing Consultant will report directly to the hiring manager at Blu Selection.
Work Arrangement: This role offers a remote working model, allowing for flexibility and a better work-life balance.
Growth Opportunities:
- Progression to a management or leadership role within the company
- Expanding expertise in digital marketing and related fields
- International career opportunities within Blu Selection's global network
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance their career within the company or explore international opportunities.
🌍 Location & Work Environment
Office Type: Blu Selection's Lisbon office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Carrer de Pau Claris, 158, Barcelona, Catalonia 08009, ES; Lisbon, PT; Berlin, DE; Amsterdam, NL; 64 rue de Saintonge, Paris, 75003, FR
Geographic Context:
- Lisbon is the capital and largest city of Portugal, known for its vibrant culture, historic sites, and beautiful landscapes.
- The city offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community.
- Lisbon is an ideal location for expats seeking an international career and life experience.
Work Schedule: The work schedule is Monday to Friday, 8:00 AM to 5:00 PM, with a total of 40 hours per week.
ASSUMPTION: The work environment at Blu Selection's Lisbon office is collaborative, supportive, and focused on continuous improvement. The location offers a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Language proficiency in German and English
- Digital marketing expertise and experience
- Analytical skills and attention to detail
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Blu Selection and the role to demonstrate your enthusiasm and understanding of the company and the position
ATS Keywords: German language, English language, Google Ads, DV360, digital marketing, SEO, PPC optimization, data analysis, customer service, Excel, critical thinking, attention to detail, intercultural communication, innovation, teamwork, operational improvement
ASSUMPTION: The application process at Blu Selection is designed to assess candidates' skills, experience, and cultural fit. Successful candidates will demonstrate strong language skills, digital marketing expertise, and a passion for international recruitment.
🛠️ Tools & Technologies
- Google Ads
- DV360
- Excel
- Pivot Tables
- Vlookup
ASSUMPTION: The role requires proficiency in Google Ads, DV360, and Excel. Familiarity with other digital marketing tools and platforms may also be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Quality: Blu Selection is committed to providing high-quality recruitment services tailored to each client's unique needs
- Transparency: The company values open and honest communication with both clients and candidates
- Innovation: Blu Selection encourages creativity and continuous improvement in all aspects of its operations
Work Style:
- Collaborative: Blu Selection fosters a team-oriented work environment that encourages collaboration and knowledge-sharing
- Adaptable: The company values employees who are flexible and able to adapt to changing circumstances
- Results-driven: Blu Selection is focused on delivering tangible results for its clients and candidates
Self-Assessment Questions:
- Do you have a native-level proficiency in German and a strong command of English?
- Are you comfortable working in a fast-paced, dynamic environment and able to adapt to change?
- Do you have a proven track record of success in digital marketing and a passion for continuous learning?
ASSUMPTION: Successful candidates will demonstrate strong language skills, a collaborative work style, and a results-driven approach to their work. They will also be adaptable, innovative, and committed to continuous improvement.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- Candidates may face competition from other multilingual professionals seeking international careers
- The role may involve occasional travel to Blu Selection's offices in other European locations
- The Lisbon office may have a smaller team, requiring employees to wear multiple hats and take on additional responsibilities
ASSUMPTION: While the role presents several challenges, it also offers numerous opportunities for professional growth and development. Successful candidates will be able to thrive in a fast-paced, dynamic environment and adapt to changing circumstances.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Consultant position, but with a focus on German-speaking markets
- Blu Selection's international network and multilingual focus set it apart from other recruitment agencies
- This role offers excellent growth opportunities and the chance to work with a diverse range of clients and industries
ASSUMPTION: This role is well-suited to experienced digital marketing professionals seeking to expand their expertise and take the next step in their career. Blu Selection's international focus and multilingual approach make it an attractive option for candidates looking to gain experience in a global recruitment environment.
📝 Sample Projects
- Developing and implementing a digital marketing strategy for a German-speaking client in the e-commerce industry
- Conducting a comprehensive analysis of a client's digital marketing performance and providing data-driven recommendations for improvement
- Managing a team of digital marketing specialists to deliver a large-scale campaign for a multinational corporation
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a Senior Digital Marketing Consultant at Blu Selection might face. Successful candidates will have experience in similar projects and be able to demonstrate their ability to deliver results in a fast-paced, dynamic environment.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Blu Selection support the professional development and growth of its employees?
- What are the key challenges facing the company and this role in the coming year, and how can I contribute to addressing them?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These interview questions are designed to help candidates assess the fit of the role and the company with their own career goals and values. Successful candidates will be able to demonstrate their ability to contribute to the company's success and grow within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your language proficiency in German and English, digital marketing expertise, and analytical skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Blu Selection and the role to demonstrate your enthusiasm and understanding of the company and the position
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
