📌 Core Information
🔹 Job Title: Product Manager (m/f/d) DACH, Pharma Marketing
🔹 Company: Santen
🔹 Location: Munich, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic planning and successful product launches in the DACH region
- Spearheading multi-channel marketing campaigns (online & offline)
- Collaborating with interdisciplinary teams and stakeholders
- Analyzing market and target group data to inform strategic decisions
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. It's ideal for a marketing professional with a strong brand affinity and experience in the pharmaceutical sector.
📋 Key Responsibilities
✅ Responsibility for own products and support of national/international projects in the DACH region
✅ Support in strategic and operational implementation of marketing mix
✅ Creation and responsibility for product-specific brand plans and executing marketing campaigns and brand strategy using multi-channel marketing (online & offline)
✅ Responsibility in (new) product development and launches
✅ Creation of market and target group analysis as well as competitor observation
✅ Strategic leadership of advertising material management
✅ Preparation of trade fairs and congresses
✅ Regular participation in internal and external interdisciplinary meetings
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and project management. Strong communication skills and the ability to work independently are crucial.
🎯 Required Qualifications
Education: University degree in business/marketing
Experience: At least 3 years of successful marketing experience, preferably in the pharmaceutical sector
Required Skills:
- Strong strategic thinking and creative mindset
- Excellent communication and project management skills
- Analytical approach and affinity for medical topics
- Experience in multi-channel customer engagement & good knowledge in online marketing
- New product and life cycle management experience
Preferred Skills:
- Fluency in German and English
- Experience working in a multinational environment
ASSUMPTION: Candidates should have a proven track record in marketing, with a strong passion for brands and a deep understanding of the pharmaceutical industry.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a mid-level marketing role in Munich)
Benefits:
- Hybrid Work Model (2 days remote, 3 days on-site)
- Employer-funded pension scheme
- 30 days leave + additional days off (24.12., 31.12., and birthday)
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range is estimated based on market research for similar roles in Munich. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Santen is a specialized life sciences company focused exclusively on ophthalmology, with a 130-year heritage and a global footprint in over 60 countries.
Company Size: Santen has 1,001-5,000 employees worldwide, providing a large, diverse work environment.
Founded: Santen was founded in Japan and has since expanded globally.
Company Description:
- Santen is dedicated to delivering innovative treatments and digital solutions for eye health
- The company addresses vision-related social issues and empowers team members with flexible work arrangements
- Santen is committed to being a Social Innovator, addressing the social and economic needs of people with visual impairments
Company Specialties:
- Pharmaceutical manufacturing
- Ophthalmology-focused treatments and solutions
- Innovative, international, and dynamic work environment
Company Website: https://www.santen.com/en
ASSUMPTION: Santen's global presence and focus on ophthalmology provide unique opportunities for career growth and impact in the eye health industry.
📊 Role Analysis
Career Level: This role is a mid-level position, ideal for a marketing professional looking to advance their career in the pharmaceutical sector.
Reporting Structure: The Product Manager reports directly to the Marketing Manager and collaborates with cross-functional teams, including sales, medical affairs, and market access.
Work Arrangement: The role follows a hybrid work model, with 2 days of remote work and 3 days on-site in Munich.
Growth Opportunities:
- Expanding product management skills and experience in the DACH region
- Gaining exposure to international projects and collaborations
- Developing leadership skills through strategic decision-making and team management
ASSUMPTION: This role offers a unique blend of strategic and hands-on experience, with opportunities for growth and development within Santen's global organization.
🌍 Location & Work Environment
Office Type: Modern office located in the heart of Munich
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital of Bavaria, Germany's largest state
- The city is known for its vibrant culture, high quality of life, and strong economy
- Munich is a major hub for the pharmaceutical and healthcare industries
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: Munich offers a dynamic work environment with a high concentration of pharmaceutical and healthcare companies, providing ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Marketing Manager
Key Assessment Areas:
- Marketing and product management skills
- Strategic thinking and creativity
- Communication and presentation skills
- Cultural fit and alignment with Santen's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and passion for brands in the pharmaceutical sector
- Prepare examples of successful marketing campaigns or projects you've led
- Research Santen's products and market position to demonstrate your understanding of the company and industry
ATS Keywords: Product Manager, Marketing, Pharma, DACH, Brand Strategy, Multi-Channel Marketing, Market Analysis, Project Management, Communication Skills, Online Marketing, Customer Engagement, Analytical Skills, Creative Thinking, Independent Working, Agile Working, Life Cycle Management, Advertising Material Management
ASSUMPTION: Santen's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit. Preparation and research are key to success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with common marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Integrity
- Collaboration
- Innovation
- Accountability
Work Style:
- Agile and independent working style
- Strong communication and collaboration skills
- Strategic thinking and creative mindset
- Analytical approach and data-driven decision-making
Self-Assessment Questions:
- How do you align with Santen's patient-centric approach in your marketing strategies?
- Can you provide an example of a time when you demonstrated strong collaboration skills to achieve a marketing goal?
- How do you balance creativity and data-driven insights in your marketing campaigns?
ASSUMPTION: Santen values candidates who embody their core values and can thrive in an innovative, international, and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing strategic planning with hands-on campaign execution
- Adapting to a hybrid work environment and maintaining productivity
- Navigating the competitive pharmaceutical market and regulatory landscape
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses exclusively on the DACH region, offering unique insights into the German, Austrian, and Swiss markets
- Santen's global presence provides opportunities for international collaboration and exposure to diverse markets
- This role offers a blend of strategic and hands-on experience, with opportunities for growth and development within Santen's global organization
ASSUMPTION: This role offers a unique blend of regional focus and global exposure, with opportunities for career growth and development within Santen.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign for a new product launch in the DACH region
- Conducting market research and analysis to inform strategic brand planning and positioning
- Managing advertising material and ensuring brand consistency across multiple channels and touchpoints
ASSUMPTION: These sample projects reflect the strategic and hands-on nature of the role, requiring strong marketing skills, creativity, and analytical thinking.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Santen support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign or product launch led by the marketing team?
- How does Santen approach multicultural collaboration and communication within its global organization?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and product launches?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, while also gathering valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and passion for brands in the pharmaceutical sector
- Prepare examples of successful marketing campaigns or projects you've led
- Research Santen's products and market position to demonstrate your understanding of the company and industry
- Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
