📌 Core Information
🔹 Job Title: Gestalter:in für visuelles Marketing
🔹 Company: E. Breuninger GmbH & Co.
🔹 Location: Karlsruhe, Baden-Württemberg, Germany
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing visual merchandising concepts and styling guidelines on the sales floor and in windows
- Assisting in the preparation of customer events, seasonal promotions, and marketing programs
- Communicating with sales and support regarding product placement and care
- Ensuring the cleanliness, order, and proper lighting of products on the sales floor and in windows
ASSUMPTION: This role requires a strong eye for detail, creativity, and excellent communication skills to effectively manage visual merchandising and collaborate with various teams.
📋 Key Responsibilities
✅ Implement visual merchandising concepts and styling guidelines on the sales floor and in windows
✅ Assist in the preparation of customer events, seasonal promotions, and marketing programs
✅ Communicate with sales and support regarding product placement and care
✅ Ensure the cleanliness, order, and proper lighting of products on the sales floor and in windows
✅ Attach specific decorations, implement window campaigns, and process various materials
ASSUMPTION: The role may involve physical tasks such as moving and arranging heavy displays, so applicants should be comfortable with this requirement.
🎯 Required Qualifications
Education: Completed training as a visual merchandising designer
Experience: Practical experience, preferably in textile retail
Required Skills:
- Advanced product and assortment knowledge
- Good sense of trends and market development
- Handwerkliches Geschick
- Experience with figures and busts, as well as first knowledge in space planning
Preferred Skills:
- Experience in the retail industry
- Fluency in German
ASSUMPTION: While not explicitly stated, proficiency in the German language is likely required for this role due to the company's location and the nature of the work.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a visual merchandising designer with 2-5 years of experience in Germany, the estimated salary range is €28,000 - €38,000 per year.
Benefits:
- Attractive salary package with company pension scheme and voluntary social benefits
- 30% employee discount on all products and services
- Personal and professional development opportunities
- Maximum flexibility in vacation days through salary conversion
- Family-friendly working hours
- Corporate benefits and attractive discounts from up to 21,000 companies
- Company bike leasing through salary conversion
Working Hours: Full-time, with flexible working hours and family-friendly arrangements
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Breuninger is a leading omnichannel retailer in the DACH region, focusing on fashion, lifestyle, and premium luxury products. They operate 13 department stores in Germany and Luxembourg, as well as an established online shop, breuninger.com.
Company Size: Breuninger has approximately 6,500 employees, making it a mid-sized company with a strong focus on employee development and growth.
Founded: Founded in 1881, Breuninger has a rich history and a strong commitment to innovation, sustainability, and fashion.
Company Description:
- Breuninger offers a wide range of fashion, lifestyle, and luxury products, as well as various services such as restaurants, hairdressing salons, and personal shopping
- The company is committed to providing an exceptional shopping experience, combining tradition with modern technology and a strong focus on sustainability
- Breuninger values diversity, open communication, and continuous learning, fostering a collaborative and inclusive work environment
Company Specialties:
- Fashion and lifestyle products
- Premium and luxury brands
- Omnichannel retail and e-commerce
- Innovation and trendsetting
- Exceptional customer experience
Company Website: https://www.breuninger.com
ASSUMPTION: Breuninger's commitment to innovation, sustainability, and fashion sets it apart in the retail industry, offering unique opportunities for growth and development.
📊 Role Analysis
Career Level: This role is suitable for visual merchandising designers with 2-5 years of experience, seeking to grow within a dynamic and innovative retail environment.
Reporting Structure: The visual merchandising designer will report directly to the store management team and collaborate with various departments, including sales, marketing, and support.
Work Arrangement: This is an on-site, full-time position with flexible working hours and family-friendly arrangements.
Growth Opportunities:
- Professional development through training and workshops
- Career progression within the visual merchandising department or other areas of the business
- Opportunities to work on high-profile campaigns and events
ASSUMPTION: Breuninger's commitment to employee development and growth presents numerous opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: The role is based in the Breuninger department store in Karlsruhe, offering a dynamic and fast-paced retail environment.
Office Location(s): Karlsruhe, Germany
Geographic Context:
- Karlsruhe is a vibrant city in the southwest of Germany, known for its rich cultural heritage and modern technology industry
- The city offers a high quality of life, with a strong focus on education, research, and innovation
- Breuninger's location in Karlsruhe provides easy access to public transportation and various amenities
Work Schedule: Full-time, with flexible working hours and family-friendly arrangements
ASSUMPTION: The dynamic and fast-paced retail environment in Breuninger's department store in Karlsruhe offers unique challenges and opportunities for growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Creativity and visual merchandising skills
- Communication and collaboration skills
- Problem-solving and adaptability
- Familiarity with the retail industry and Breuninger's brand
Application Tips:
- Highlight relevant experience and skills, such as previous visual merchandising roles, retail experience, and familiarity with the German market
- Tailor your resume and cover letter to emphasize your fit for the role and Breuninger's company culture
- Prepare examples of your visual merchandising work and be ready to discuss them during the interview
ATS Keywords: Visual merchandising, retail, fashion, styling, customer events, marketing, product placement, cleanliness, lighting, decorations, materials, trends, market development, German language
ASSUMPTION: Breuninger's application process is designed to assess the candidate's creativity, communication skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Visual merchandising software (e.g., Planogram, Visualizer)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the visual merchandising department.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Customer focus and exceptional service
- Collaboration and open communication
- Continuous learning and development
- Sustainability and responsibility
Work Style:
- Dynamic and fast-paced retail environment
- Collaborative and inclusive team culture
- Focus on results and high-quality standards
- Opportunities for growth and development
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and innovations in visual merchandising?
- Can you describe a time when you had to adapt to a significant change in a retail environment, and how did you handle it?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced retail setting?
ASSUMPTION: Breuninger's company culture values innovation, collaboration, and continuous learning, making it an ideal fit for creative and adaptable individuals.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced retail environment
- Adapting to changes in product offerings, promotions, and marketing campaigns
- Collaborating effectively with various teams, including sales, marketing, and support
- Maintaining high-quality visual merchandising standards while working within budget constraints
ASSUMPTION: The dynamic and fast-paced nature of the retail industry presents unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Visual merchandising designer vs. window dresser: Both roles focus on creating visually appealing displays, but a visual merchandising designer has a broader scope, including the sales floor and marketing campaigns
- Retail industry-specific context: Breuninger's focus on fashion, lifestyle, and luxury products sets it apart from other retailers, offering unique opportunities for growth and development
- Career path comparison: A visual merchandising designer can progress to roles such as senior visual merchandising designer, visual merchandising manager, or transition into other areas of the business, such as marketing or store management
ASSUMPTION: While visual merchandising designer roles share similarities with other retail positions, Breuninger's unique focus on fashion, lifestyle, and luxury products offers distinct opportunities for growth and development.
📝 Sample Projects
- Creating a visual merchandising concept for a new product launch, including window displays, in-store promotions, and marketing materials
- Developing and implementing a seasonal campaign, including visual merchandising guidelines, promotional materials, and customer events
- Collaborating with the marketing team to create visually appealing displays for social media and other marketing channels
ASSUMPTION: The specific projects and responsibilities of a visual merchandising designer may vary depending on the candidate's role and the company's needs.
❓ Key Questions to Ask During Interview
- Can you describe the visual merchandising team's structure and how this role fits within it?
- How does Breuninger support the professional development and growth of its visual merchandising designers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Breuninger measure the success of its visual merchandising campaigns and initiatives?
- What are the most challenging aspects of working in a dynamic and fast-paced retail environment, and how does Breuninger support its employees in overcoming these challenges?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates the candidate's interest in the role and Breuninger's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and enthusiasm for the role
- Prepare examples of your visual merchandising work and be ready to discuss them during the interview
- Follow up with the hiring manager, Sabrina Rösch, after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
