Gestionnaire de campagne / Campaign Manager - Nurture Programs (contract)

📌 Core Information

🔹 Job Title: Gestionnaire de campagne / Campaign Manager - Nurture Programs (contract)

🔹 Company: Genetec

🔹 Location: Montréal, Quebec, Canada

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with potential remote work)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing multi-channel lead nurturing programs to convert leads into sales-ready opportunities
• Monitoring program performance and identifying tactics to increase marketing database contribution to the company’s pipeline
• Documenting best practices and training regional stakeholders in the development of regionalized nurture programs
• Collaborating with digital marketing stakeholders in the evolution of the company’s lead scoring system
• Staying up-to-date on new trends and applying best practices in email marketing

ASSUMPTION: This role requires strong organizational skills, project management experience, and a solid understanding of B2B digital marketing strategies.

📋 Key Responsibilities

✅ Drive the development of multi-channel lead nurturing programs to convert leads from digital and in-person campaigns into sales-ready opportunities

✅ Monitor the program’s performance and identify tactics to increase the contribution of the marketing database to the company’s pipeline

✅ Document nurture best practices and train regional stakeholders in the development of regionalized nurture programs

✅ Collaborate with digital marketing stakeholders in the evolution of the company’s lead scoring system

✅ Keep up to date on new trends and apply best practices in email marketing

ASSUMPTION: This role involves cross-functional collaboration with regional marketing teams and subject matter experts, requiring strong communication and teamwork skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing

Experience: 5 years or more of digital marketing experience in a B2B environment, preferably in the technology sector

Required Skills:

• Knowledge of marketing automation technology (Marketo experience is a plus)
• Proven track record of delivering multi-channel campaigns that engage target audiences and deliver measurable results
• Highly organized and know how to plan, track and deliver large projects involving multiple teams
• Fluency in French and English, both verbal and written (this role requires interaction with our international collaborators and customers)

Preferred Skills:

• Experience with lead scoring systems
• Knowledge of CRM systems

ASSUMPTION: Candidates with experience in the technology sector and a strong understanding of B2B marketing strategies will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Montreal)

Benefits:

• Attractive compensation package
• Training Tuition Reimbursement Program
• Subsidized meals in our amazing Bistro (Les Cordons Bleus)
• Work-life balance with a flexible working schedule
• Free, unlimited coffee
• Private, free parking for all employees
• Onsite fitness facility with personal trainer

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in Montreal. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically IP security and public safety solutions

Company Size: Medium (1,001-5,000 employees)

Founded: 1997

Company Description:

• Leading technology provider of business intelligence, unified physical security, public safety, and operations
• Develops open-platform software, hardware, and cloud-based services for the physical security and public safety industry
• Flagship product, Security Center, unifies IP-based video surveillance, access control, and automatic license plate recognition (ALPR) into one platform

Company Specialties:

• IP Video Surveillance
• IP Access Control
• License Plate Recognition
• Physical Security

Company Website: http://www.genetec.com

ASSUMPTION: Genetec is a global innovator in the physical security and public safety industry, with a strong focus on open-platform solutions and a commitment to emerging technologies.

📊 Role Analysis

Career Level: Mid-level Marketing Manager

Reporting Structure: Reports to the Senior Manager of Global Campaigns and Demand Generation

Work Arrangement: On-site, with potential remote work (as indicated by the "Location Type" being "TELECOMMUTE")

Growth Opportunities:

• Potential to advance to a senior marketing role within the company
• Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of marketing
• Chance to collaborate with international teams and gain exposure to global marketing strategies

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as exposure to global marketing strategies.

🌍 Location & Work Environment

Office Type: Corporate office with on-site amenities (Bistro, fitness facility)

Office Location(s): 2280 Alfred-Nobel Blvd., Montreal, QC H4S 1A4, CA

Geographic Context:

• Montreal is a multicultural city with a vibrant arts and culture scene
• Close proximity to nature, with numerous parks and outdoor activities available
• Strong tech industry presence, with many startups and established companies

Work Schedule: Standard business hours, with potential flexibility for remote work

ASSUMPTION: The work environment at Genetec's Montreal office is collaborative and innovative, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the senior manager or another relevant stakeholder

Key Assessment Areas:

• Marketing expertise and experience
• Project management skills
• Communication and teamwork abilities
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful multi-channel campaigns you've managed and their outcomes
• Research Genetec's products and services to demonstrate your understanding of the company and its offerings

ATS Keywords: Marketing Manager, Campaign Management, Lead Nurturing, Multi-Channel Marketing, Marketing Automation, B2B Marketing, Project Management, French, English

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Marketo (or other marketing automation platforms)
• CRM systems (e.g., Salesforce, HubSpot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Integrity
• Collaboration
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How have you demonstrated innovation in your previous marketing roles?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you stay up-to-date with the latest trends and best practices in digital marketing?

ASSUMPTION: Candidates who align with Genetec's values and work style, and can demonstrate strong communication and interpersonal skills, will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Collaborating with international teams across different time zones
• Keeping up with the latest trends and best practices in digital marketing
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: This role may present challenges related to project management, cross-functional collaboration, and staying current with industry trends, but offers opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager - Demand Generation position, but with a focus on lead nurturing and multi-channel campaigns
• Compared to other marketing roles, this position requires a strong understanding of B2B marketing strategies and experience with marketing automation tools
• Career progression may involve moving into a senior marketing role or specializing in a specific aspect of marketing (e.g., product marketing, content marketing)

ASSUMPTION: This role offers a unique focus on lead nurturing and multi-channel campaigns, with opportunities for career progression within the marketing function.

📝 Sample Projects

• Developing and executing a multi-channel lead nurturing campaign to convert leads from a recent trade show into sales-ready opportunities
• Collaborating with regional marketing teams to create tailored nurture programs for specific markets
• Conducting a comprehensive review of the company's lead scoring system and making recommendations for improvement

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on lead nurturing, multi-channel campaigns, and collaboration with regional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the global campaigns and demand generation department?
• How does Genetec support the professional development and growth of its marketing employees?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
• How does Genetec measure the success of its lead nurturing programs, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for collaboration with other departments or external partners to enhance the effectiveness of lead nurturing campaigns?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful multi-channel campaigns you've managed and their outcomes
• Research Genetec's products and services to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.