📌 Core Information
🔹 Job Title: Gestionnaire du Marketing de Croissance, Médias Payants
🔹 Company: Lightspeed Commerce (FR)
🔹 Location: Montréal, Québec, Canada
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing daily growth marketing initiatives in North America
- Focusing on paid media campaigns to generate sales and increase website visitor conversions
- Planning, executing, analyzing, and optimizing campaigns
- Working with platforms such as Google Ads, Bing Ads, Meta Ads, and DV360
ASSUMPTION: This role requires a strong understanding of performance marketing and online customer acquisition, as well as proficiency in web analytics tools and excellent analytical skills.
📋 Key Responsibilities
✅ Responsible for the growth of prospects and sales via different media channels in North America
✅ Execute campaigns directly on platforms such as Google Ads, Bing Ads, Meta Ads, DV360, and others
✅ Monitor trends, investigate performance anomalies, and resolve issues related to ad delivery, performance, tracking, and reporting
✅ Manage campaign budgets, respect budgets, estimate monthly costs, and reconcile discrepancies
✅ Track, report, and analyze the performance of media campaigns
ASSUMPTION: This role requires strong problem-solving skills and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of successful experience managing PPC campaigns on Google and Bing
Required Skills:
- Proficient in Google Ads, Bing Ads, Meta Ads, and DV360
- Strong knowledge of performance marketing, conversion optimization, and online customer acquisition
- Experience with web analytics tools (e.g., Google Analytics)
- Excellent analytical skills and reporting experience
Preferred Skills:
- Experience as a team lead or manager
- Experience in lead generation in a B2B environment
- Experience collaborating with sales teams
ASSUMPTION: Candidates with additional language skills (e.g., English, Spanish) may be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Montreal, the estimated salary range is CAD 70,000 - CAD 90,000 per year.
Benefits:
- Health and dental insurance
- Retirement savings plan with company matching
- Employee discounts on Lightspeed products and services
- Flexible work arrangements
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: Salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Lightspeed operates in the Software Development industry, focusing on providing a one-stop commerce platform for merchants to simplify, scale, and provide exceptional customer experiences.
Company Size: Lightspeed has 1,001-5,000 employees globally, with teams across North America, Europe, and Asia Pacific.
Founded: 2005, in Montreal, Canada
Company Description:
- Lightspeed's cloud solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financing, and connection to supplier networks.
- The company serves retail, hospitality, and golf businesses in over 100 countries.
- Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD).
Company Specialties:
- Point of Sale (POS) systems
- Retail and restaurant software
- eCommerce solutions
- Multi-store management
- Cloud-based POS
- Omnichannel retail and restaurant solutions
- Loyalty programs
- Delivery and payment processing
Company Website: https://www.lightspeedhq.com/
ASSUMPTION: Lightspeed's focus on providing a comprehensive commerce platform for merchants makes it an attractive employer for candidates interested in the retail and hospitality industries.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager, North America.
Work Arrangement: On-site, full-time, with flexible remote work options available.
Growth Opportunities:
- Potential career progression to Senior Marketing Manager or Marketing Director roles
- Opportunities to work on international projects and collaborate with global teams
- Chance to gain experience in a fast-paced, growing tech company
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 700 St-Antoine Est, 300, Montreal, Quebec H2Y 1A6, CA
Geographic Context:
- Montreal is a multicultural city with a vibrant arts scene, diverse neighborhoods, and a rich history
- The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities
- Montreal is a bilingual city, with French and English widely spoken
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work
ASSUMPTION: Montreal's diverse culture and high quality of life make it an attractive location for candidates seeking a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and team members
- Final interview with the Marketing Director, North America
Key Assessment Areas:
- Marketing and advertising knowledge
- Analytical and problem-solving skills
- Communication and teamwork abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Lightspeed's products and services, and how your skills can contribute to the company's success
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
ATS Keywords: PPC, Google Ads, Bing Ads, Meta Ads, DV360, performance marketing, conversion optimization, customer acquisition, web analytics, reporting, budget management, problem-solving
ASSUMPTION: Applicants should focus on demonstrating their relevant marketing experience and skills, as well as their ability to work effectively in a team environment.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Meta Ads (formerly Facebook Ads)
- DV360
- Google Analytics
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Data-driven and analytical
- Results-oriented and proactive
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong understanding of performance marketing and online customer acquisition?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you thrive in a collaborative, team-based environment?
- Are you able to manage multiple projects and deadlines effectively?
ASSUMPTION: Candidates who align with Lightspeed's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with a diverse team across different time zones
- Adapting to changes in the marketing landscape and industry trends
- Meeting and exceeding performance targets and KPIs
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position focuses more on paid media campaigns and less on organic marketing efforts
- This role requires a strong understanding of performance marketing and online customer acquisition, which may be less emphasized in other marketing positions
- Career progression in this role may lead to senior marketing or management positions within the company
ASSUMPTION: Candidates should consider their preferences for paid media marketing and career growth opportunities when comparing this role to other marketing positions.
📝 Sample Projects
- Developing and executing a targeted PPC campaign to increase website traffic and conversions
- Analyzing campaign performance data to optimize ad spend and improve ROI
- Collaborating with the sales team to create targeted lead generation campaigns
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as sales and product development?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Lightspeed support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and the company, as well as their ability to think critically about the position and its potential impact on the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
