Gestionnaire marketing, unité d'affaires

📌 Core Information

🔹 Job Title: Gestionnaire marketing, unité d'affaires

🔹 Company: Optel Group

🔹 Location: Quebec City, Quebec, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategy for assigned product range
• Collaborating with cross-functional teams to integrate marketing priorities with business goals
• Defining and refining product positioning, value propositions, and key messaging
• Creating and managing marketing content, including thought leadership, event materials, and PR initiatives
• Analyzing market trends, competitor activities, and industry insights to inform marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence cross-functional teams. A background in marketing, with experience in brand positioning, messaging, and go-to-market strategy, is essential.

📋 Key Responsibilities

✅ Developing and executing marketing strategy for assigned product range, ensuring alignment with overall marketing objectives

✅ Collaborating with business unit leaders, product management, demand generation, regional growth marketing specialists, and sales teams to integrate marketing priorities with business goals

✅ Defining and refining product positioning, value propositions, and key messaging for assigned product range

✅ Creating and managing marketing content, including thought leadership, event materials, and PR initiatives, to maximize market impact and drive revenue growth

✅ Analyzing market trends, competitor activities, and industry insights to inform marketing strategies and ensure a competitive advantage

✅ Managing marketing budgets, allocating resources effectively based on strategy

ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively with cross-functional teams. A background in marketing, with experience in brand positioning, messaging, and go-to-market strategy, is essential.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on brand positioning, messaging, and go-to-market strategy

Required Skills:

• Proven expertise in brand positioning, messaging, and go-to-market strategy
• Excellent communication and collaboration skills, with the ability to influence cross-functional teams
• Strong analytical skills, with the ability to analyze market trends, competitor activities, and industry insights
• Fluency in English and French (written content creation in English, international client interactions, etc.)
• Proficient in marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce)

Preferred Skills:

• Experience in the software development industry
• Familiarity with event marketing and public relations

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence cross-functional teams. A background in marketing, with experience in brand positioning, messaging, and go-to-market strategy, is essential.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 CAD per year (based on industry standards for a marketing manager with 2-5 years of experience in Quebec)

Benefits:

• Competitive compensation
• Compensation plan
• Flexible hours
• Virtual health clinic and employee assistance program
• Collective health and dental insurance from day one
• Collective RRSP with employer contribution from day one
• On-site amenities (free parking and electric charging stations, free coffee and fruits)
• Multiple committees to get involved in (B-Corp Committee, Social Club, Health and Safety Committee)

Working Hours: 40 hours per week, with flexible hours available

ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager with 2-5 years of experience in Quebec. Actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software development, focusing on supply chain traceability and data management

Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and innovative work environment

Founded: 1989, with a rich history in providing traceability solutions for various industries

Company Description:

• Optel Group specializes in providing traceability solutions for supply chains, helping companies collect, structure, and leverage data to mitigate risk and improve efficiency
• The company offers serialization, aggregation, vision systems, and end-to-end traceability software, ensuring regulatory compliance and enhancing inventory tracking
• Optel Group supports sustainable sourcing and brand protection by providing greater visibility into supply chain data at both unit and batch levels

Company Specialties:

• Traceability
• Supply chain management
• Digitization
• Vision systems
• Serialization
• Aggregation
• Inspection systems
• Track and trace
• Visibility
• Transparency
• Anti-counterfeiting
• Compliance
• Brand protection
• Circular economy
• Authentication
• Product safety
• Inventory tracking
• Carbon footprint
• Sustainability

Company Website: www.optelgroup.com

ASSUMPTION: Optel Group is a well-established company in the software development industry, with a strong focus on supply chain traceability and data management. The company offers a comprehensive range of solutions to help businesses improve efficiency, mitigate risk, and ensure regulatory compliance.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including business unit leaders, product management, demand generation, regional growth marketing specialists, and sales teams

Work Arrangement: On-site, with flexible hours available

Growth Opportunities:

• Progression to senior marketing roles, such as Senior Marketing Manager or Director of Marketing
• Expansion into other business units or product lines within the company
• Development of leadership and management skills through cross-functional collaboration and team mentorship

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and across the organization. Strong performance in this role may lead to increased responsibilities and leadership opportunities.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): 2680 Boulevard du Parc-Technologique, Quebec City, Quebec, Canada G1P 4S6

Geographic Context:

• Quebec City is the capital of the province of Quebec and the second-most populous city in the province
• The city is known for its rich history, cultural attractions, and vibrant food scene
• Quebec City is home to several major industries, including software development, aerospace, and information technology

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours available

ASSUMPTION: Quebec City offers a unique blend of history, culture, and modern industry, providing a stimulating work environment for professionals in various fields. The city's diverse economy and vibrant cultural scene make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the Marketing Director and other key stakeholders
• Final round interviews with senior leadership
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning skills
• Brand positioning and messaging expertise
• Collaboration and communication skills
• Analytical skills and data-driven decision-making
• Fluency in English and French

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, brand positioning, and go-to-market strategy experience
• Include specific examples of your marketing achievements and the impact you've made in previous roles
• Demonstrate your ability to work effectively with cross-functional teams and influence stakeholders
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and adaptability

ATS Keywords: Marketing strategy, brand positioning, messaging, go-to-market strategy, cross-functional collaboration, stakeholder influence, market analysis, data-driven decision-making, English and French fluency

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing strategy, brand positioning, and go-to-market strategy experience. Applicants should tailor their application materials to highlight their relevant skills and accomplishments.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Pardot)
• CRM systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Marketing analytics tools (e.g., Google Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM systems, and other relevant tools to manage marketing campaigns, track performance, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Sustainability
• Integrity
• Customer focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you approach defining and refining product positioning, value propositions, and key messaging for a new product line?
• Can you describe a time when you successfully collaborated with cross-functional teams to integrate marketing priorities with business goals?
• How do you stay up-to-date with market trends, competitor activities, and industry insights to inform your marketing strategies?

ASSUMPTION: Optel Group values innovation, collaboration, sustainability, integrity, and customer focus. Applicants should demonstrate a strong fit with these values and be prepared to provide specific examples of their alignment with the company's work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a dynamic, fast-paced environment
• Keeping up with industry trends and technological advancements in supply chain traceability and data management
• Balancing strategic marketing initiatives with day-to-day tactical tasks
• Working effectively with cross-functional teams, including business unit leaders, product management, demand generation, regional growth marketing specialists, and sales teams

ASSUMPTION: This role presents unique challenges that require strong communication, collaboration, and project management skills. Applicants should be prepared to navigate a dynamic, fast-paced environment and manage multiple stakeholders effectively.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Brand Manager position in other industries, with a focus on supply chain traceability and data management
• Compared to other marketing roles, this position requires a strong understanding of industry-specific trends, competitor activities, and market dynamics
• Career progression in this role may lead to senior marketing roles, such as Senior Marketing Manager or Director of Marketing, with increased responsibilities and leadership opportunities

ASSUMPTION: This role offers a unique blend of marketing strategy, brand positioning, and go-to-market strategy experience, with a focus on supply chain traceability and data management. Applicants should have relevant industry experience and be prepared to navigate the specific challenges and opportunities presented by this role.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product line, including market research, competitive analysis, and customer segmentation
• Creating and implementing a content marketing strategy to drive brand awareness and generate leads for a specific product or service offering
• Managing a product launch campaign, including event planning, PR initiatives, and sales enablement materials

ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and initiatives that a Gestionnaire marketing, unité d'affaires at Optel Group may be involved in. Applicants should be prepared to provide specific examples of their experience with similar projects and their impact on business outcomes.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other marketing teams and business units within the organization?
• What are the most significant challenges facing the marketing function, and how can this role address them?
• How does Optel Group support the professional development and career growth of its marketing employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These key questions help applicants better understand the role's priorities, challenges, and opportunities for professional development. Asking these questions demonstrates a proactive and engaged approach to the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://optelgroup.applytojob.com/apply/CmLfeEN8fo/Gestionnaire-Marketing-Unit-Daffaires
• Tailor your resume and cover letter to highlight your marketing strategy, brand positioning, and go-to-market strategy experience
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and adaptability
• Research Optel Group and the supply chain traceability industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.