π Core Information
πΉ Job Title: Gestionnaire marketing, unitΓ© d'affaires
πΉ Company: Optel Group
πΉ Location: Quebec City, Quebec, Canada
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-05-20
πΉ Experience Level: Intermediate (2-5 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing marketing strategy for assigned product range
- Collaborating with cross-functional teams to integrate marketing priorities with business goals
- Defining and refining product positioning, value propositions, and key messaging
- Creating and managing marketing content, including thought leadership, event materials, and PR initiatives
- Analyzing market trends, competitor activities, and industry insights to inform marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence cross-functional teams. A background in marketing, with experience in brand positioning, messaging, and go-to-market strategy, is essential.
π Key Responsibilities
β
Developing and executing marketing strategy for assigned product range, ensuring alignment with overall marketing objectives
β
Collaborating with business unit leaders, product management, demand generation, regional growth marketing specialists, and sales teams to integrate marketing priorities with business goals
β
Defining and refining product positioning, value propositions, and key messaging for assigned product range
β
Creating and managing marketing content, including thought leadership, event materials, and PR initiatives, to maximize market impact and drive revenue growth
β
Analyzing market trends, competitor activities, and industry insights to inform marketing strategies and ensure a competitive advantage
β
Managing marketing budgets, allocating resources effectively based on strategy
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively with cross-functional teams. A background in marketing, with experience in brand positioning, messaging, and go-to-market strategy, is essential.
π― Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on brand positioning, messaging, and go-to-market strategy
Required Skills:
- Proven expertise in brand positioning, messaging, and go-to-market strategy
- Excellent communication and collaboration skills, with the ability to influence cross-functional teams
- Strong analytical skills, with the ability to analyze market trends, competitor activities, and industry insights
- Fluency in English and French (written content creation in English, international client interactions, etc.)
- Proficient in marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce)
Preferred Skills:
- Experience in the software development industry
- Familiarity with event marketing and public relations
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence cross-functional teams. A background in marketing, with experience in brand positioning, messaging, and go-to-market strategy, is essential.
π° Compensation & Benefits
Salary Range: $75,000 - $95,000 CAD per year (based on industry standards for a marketing manager with 2-5 years of experience in Quebec)
Benefits:
- Competitive compensation
- Compensation plan
- Flexible hours
- Virtual health clinic and employee assistance program
- Collective health and dental insurance from day one
- Collective RRSP with employer contribution from day one
- On-site amenities (free parking and electric charging stations, free coffee and fruits)
- Multiple committees to get involved in (B-Corp Committee, Social Club, Health and Safety Committee)
Working Hours: 40 hours per week, with flexible hours available
ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager with 2-5 years of experience in Quebec. Actual salary may vary based on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Software development, focusing on supply chain traceability and data management
Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and innovative work environment
Founded: 1989, with a rich history in providing traceability solutions for various industries
Company Description:
- Optel Group specializes in providing traceability solutions for supply chains, helping companies collect, structure, and leverage data to mitigate risk and improve efficiency
- The company offers serialization, aggregation, vision systems, and end-to-end traceability software, ensuring regulatory compliance and enhancing inventory tracking
- Optel Group supports sustainable sourcing and brand protection by providing greater visibility into supply chain data at both unit and batch levels
Company Specialties:
- Traceability
- Supply chain management
- Digitization
- Vision systems
- Serialization
- Aggregation
- Inspection systems
- Track and trace
- Visibility
- Transparency
- Anti-counterfeiting
- Compliance
- Brand protection
- Circular economy
- Authentication
- Product safety
- Inventory tracking
- Carbon footprint
- Sustainability
Company Website: www.optelgroup.com
ASSUMPTION: Optel Group is a well-established company in the software development industry, with a strong focus on supply chain traceability and data management. The company offers a comprehensive range of solutions to help businesses improve efficiency, mitigate risk, and ensure regulatory compliance.
π Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including business unit leaders, product management, demand generation, regional growth marketing specialists, and sales teams
Work Arrangement: On-site, with flexible hours available
Growth Opportunities:
- Progression to senior marketing roles, such as Senior Marketing Manager or Director of Marketing
- Expansion into other business units or product lines within the company
- Development of leadership and management skills through cross-functional collaboration and team mentorship
ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and across the organization. Strong performance in this role may lead to increased responsibilities and leadership opportunities.
π Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 2680 Boulevard du Parc-Technologique, Quebec City, Quebec, Canada G1P 4S6
Geographic Context:
- Quebec City is the capital of the province of Quebec and the second-most populous city in the province
- The city is known for its rich history, cultural attractions, and vibrant food scene
- Quebec City is home to several major industries, including software development, aerospace, and information technology
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours available
ASSUMPTION: Quebec City offers a unique blend of history, culture, and modern industry, providing a stimulating work environment for professionals in various fields. The city's diverse economy and vibrant cultural scene make it an attractive place to live and work.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Marketing Director and other key stakeholders
- Final round interviews with senior leadership
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning skills
- Brand positioning and messaging expertise
- Collaboration and communication skills
- Analytical skills and data-driven decision-making
- Fluency in English and French
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, brand positioning, and go-to-market strategy experience
- Include specific examples of your marketing achievements and the impact you've made in previous roles
- Demonstrate your ability to work effectively with cross-functional teams and influence stakeholders
- Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and adaptability
ATS Keywords: Marketing strategy, brand positioning, messaging, go-to-market strategy, cross-functional collaboration, stakeholder influence, market analysis, data-driven decision-making, English and French fluency
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing strategy, brand positioning, and go-to-market strategy experience. Applicants should tailor their application materials to highlight their relevant skills and accomplishments.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., Pardot)
- CRM systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Marketing analytics tools (e.g., Google Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM systems, and other relevant tools to manage marketing campaigns, track performance, and collaborate with cross-functional teams.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Sustainability
- Integrity
- Customer focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you approach defining and refining product positioning, value propositions, and key messaging for a new product line?
- Can you describe a time when you successfully collaborated with cross-functional teams to integrate marketing priorities with business goals?
- How do you stay up-to-date with market trends, competitor activities, and industry insights to inform your marketing strategies?
ASSUMPTION: Optel Group values innovation, collaboration, sustainability, integrity, and customer focus. Applicants should demonstrate a strong fit with these values and be prepared to provide specific examples of their alignment with the company's work style.
β οΈ Potential Challenges
- Managing multiple stakeholders and competing priorities in a dynamic, fast-paced environment
- Keeping up with industry trends and technological advancements in supply chain traceability and data management
- Balancing strategic marketing initiatives with day-to-day tactical tasks
- Working effectively with cross-functional teams, including business unit leaders, product management, demand generation, regional growth marketing specialists, and sales teams
ASSUMPTION: This role presents unique challenges that require strong communication, collaboration, and project management skills. Applicants should be prepared to navigate a dynamic, fast-paced environment and manage multiple stakeholders effectively.
π Similar Roles Comparison
- This role is similar to a Marketing Manager or Brand Manager position in other industries, with a focus on supply chain traceability and data management
- Compared to other marketing roles, this position requires a strong understanding of industry-specific trends, competitor activities, and market dynamics
- Career progression in this role may lead to senior marketing roles, such as Senior Marketing Manager or Director of Marketing, with increased responsibilities and leadership opportunities
ASSUMPTION: This role offers a unique blend of marketing strategy, brand positioning, and go-to-market strategy experience, with a focus on supply chain traceability and data management. Applicants should have relevant industry experience and be prepared to navigate the specific challenges and opportunities presented by this role.
π Sample Projects
- Developing and executing a go-to-market strategy for a new product line, including market research, competitive analysis, and customer segmentation
- Creating and implementing a content marketing strategy to drive brand awareness and generate leads for a specific product or service offering
- Managing a product launch campaign, including event planning, PR initiatives, and sales enablement materials
ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and initiatives that a Gestionnaire marketing, unitΓ© d'affaires at Optel Group may be involved in. Applicants should be prepared to provide specific examples of their experience with similar projects and their impact on business outcomes.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing teams and business units within the organization?
- What are the most significant challenges facing the marketing function, and how can this role address them?
- How does Optel Group support the professional development and career growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These key questions help applicants better understand the role's priorities, challenges, and opportunities for professional development. Asking these questions demonstrates a proactive and engaged approach to the interview process.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://optelgroup.applytojob.com/apply/CmLfeEN8fo/Gestionnaire-Marketing-Unit-Daffaires
- Tailor your resume and cover letter to highlight your marketing strategy, brand positioning, and go-to-market strategy experience
- Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and adaptability
- Research Optel Group and the supply chain traceability industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.