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Gestionnaire PrincipalΒ·e. marketing et forfaitisation

Videotron
Full-time
On-site
MontrΓ©al, Quebec, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Principal Marketing and Bundling Manager

πŸ”Ή Company: Videotron

πŸ”Ή Location: MontrΓ©al, QC

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Telecommunications

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing pricing strategies and bundling for cable products
  • Collaborating with marketing and risk management teams to achieve profitability goals
  • Ensuring effective budget management and tracking performance metrics
  • Conducting competitive analysis and communicating findings to relevant teams
  • Managing a team and contributing to strategic projects

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and team leadership. The ideal candidate will have experience in a similar role within the telecommunications industry.

πŸ“‹ Key Responsibilities

βœ… Develop and implement pricing strategies and bundling for cable products

βœ… Collaborate with marketing and risk management teams to achieve profitability goals

βœ… Manage budgets and track performance metrics

βœ… Conduct competitive analysis and communicate findings to relevant teams

βœ… Manage a team and contribute to strategic projects

ASSUMPTION: The role may involve working on multiple projects simultaneously and meeting tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration with a focus on Marketing or Finance

Experience: Minimum of 5 years of relevant experience, including at least 2 years in team management

Required Skills:

  • Excellent organizational skills and the ability to work under pressure
  • Strong analytical skills and strategic thinking
  • Proven leadership and team management abilities
  • Excellent communication and collaboration skills
  • Familiarity with cable products and services (an asset)

Preferred Skills:

  • Experience with pricing software or tools
  • Bilingualism (French and English)

ASSUMPTION: Candidates with experience in a similar role within the telecommunications industry may be preferred.

πŸ’° Compensation & Benefits

Salary Range: CAD 100,000 - 140,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

  • Comprehensive health insurance
  • Retirement plan
  • Discounts on services
  • Flexible schedule
  • Additional vacation purchase
  • Wellness program
  • Free gym access
  • Employee assistance program
  • Career development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling options

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Telecommunications, with a focus on cable television, internet, and mobile services

Company Size: 5,001-10,000 employees (large enterprise)

Founded: 1964, with a rich history in the telecommunications industry

Company Description:

  • Videotron is a subsidiary of Quebecor Media Inc., offering cable television, internet, and mobile services
  • Known for its innovative technology and commitment to customer experience
  • Emphasizes employee excellence and offers numerous career opportunities

Company Specialties:

  • Telecommunications
  • Entertainment
  • Mobile
  • Television
  • Internet

Company Website: http://www.videotron.com

ASSUMPTION: Videotron is a well-established company in the telecommunications industry, offering a wide range of services and numerous career opportunities.

πŸ“Š Role Analysis

Career Level: Mid-level management, with potential for growth and advancement

Reporting Structure: Reports directly to the Director of Marketing and Forfaitisation

Work Arrangement: On-site, with flexible scheduling options

Growth Opportunities:

  • Potential for career advancement within the marketing department
  • Opportunities to work on strategic projects and contribute to company growth
  • Access to training and development programs

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 612 rue Saint-Jacques, MontrΓ©al (QuΓ©bec), QuΓ©bec H3C 4M8, CA

Geographic Context:

  • MontrΓ©al is a multicultural city with a vibrant tech industry
  • Close proximity to public transportation and amenities
  • Access to various cultural and recreational activities

Work Schedule: Full-time (40 hours/week) with flexible scheduling options

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the department director

Key Assessment Areas:

  • Problem-solving skills and strategic thinking
  • Leadership and team management abilities
  • Communication and collaboration skills
  • Familiarity with cable products and services

Application Tips:

  • Tailor your resume to highlight relevant experience and skills
  • Prepare for behavioral and situational interview questions
  • Research the company and industry to demonstrate your enthusiasm and knowledge

ATS Keywords: Pricing strategy, bundling, cable products, marketing, team management, budget management, competitive analysis, performance metrics

ASSUMPTION: The application process may take several weeks, and follow-up may be required.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Pricing software or tools (e.g., Prisync, Keepa)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant tools and technologies is an asset but not a requirement.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Innovation
  • Collaboration
  • Excellence
  • Integrity

Work Style:

  • Dynamic and fast-paced
  • Collaborative and innovative
  • Focus on results and performance

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with tight deadlines and multiple projects simultaneously?
  • Do you possess strong leadership and team management abilities?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration and innovation.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with tight deadlines
  • Managing a team and contributing to strategic projects
  • Adapting to changes in the telecommunications industry
  • Competing with other telecommunications companies and new market entrants

ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and a focus on results.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on pricing strategy and bundling for cable products
  • Similar roles in other telecommunications companies may have a broader focus on marketing and customer acquisition
  • Career progression may involve moving into a director or vice-president role within the marketing department

ASSUMPTION: This role offers a unique opportunity to specialize in pricing strategy and bundling within the telecommunications industry.

πŸ“ Sample Projects

  • Developing a new pricing strategy for cable television packages
  • Conducting a competitive analysis of bundling options offered by other telecommunications companies
  • Managing a team to implement a new promotional campaign

ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role contribute to the overall marketing strategy for cable products?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • What opportunities are there for career growth and development within the marketing department?
  • How does the company support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume to highlight relevant experience and skills
  • Prepare for behavioral and situational interview questions
  • Research the company and industry to demonstrate your enthusiasm and knowledge
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.