Global Associate Marketing Manager, Baseball

📌 Core Information

🔹 Job Title: Global Associate Marketing Manager, Baseball

🔹 Company: New Balance

🔹 Location: Brighton, MA, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office per week)

🚀 Job Overview

Key aspects of this role include:

• Developing innovative marketing programs for New Balance's Baseball consumers
• Collaborating with internal teams and external partners to enhance brand presence
• Managing content creation, publishing, and community management for New Balance Baseball social media channels
• Supporting global photoshoots and productions with talent
• Activating partnerships with organizations like MLB and the NY Mets

ASSUMPTION: This role requires a strong understanding of digital marketing, social media platforms, and the ability to work effectively with various teams and partners.

📋 Key Responsibilities

✅ Support the delivery of seasonal global marketing plans

✅ Develop campaigns that drive demand for both athlete signature and inline baseball products

✅ Support yearly athlete activation planning

✅ Partner with regional leads on select events and activations

✅ Own content creation, publishing, and community management for New Balance Baseball social media channels

✅ Manage product launch calendars and real-time sport moments calendar

✅ Manage seasonal product ordering of samples for seeding and production

✅ Provide on-the-ground support for global photoshoots and productions with talent

✅ Work with the Global Partnerships team to activate partnerships

✅ Manage and distribute global assets across cross-functional and regional marketing teams

✅ Assist with budget support, including entering PO’s, processing invoices, and tracking payments

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and operational tasks to ensure successful marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in business, marketing, communications, or a related field

Experience: 5+ years of relevant marketing experience with relevant brands, agencies, teams, or media companies

Required Skills:

• Strong understanding of digital-first demand generation
• Proven track record of driving marketing results
• Superior problem-solving and analytical skills
• Excellent verbal and written presentation skills, with proficiency in PowerPoint
• Proactive, adaptable, and self-motivated with a superior attention to detail
• Budget and project management skills

Preferred Skills:

• Previous experience working with professional athletes
• Bilingual in English and Japanese
• Experience working with international markets

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital and social media strategies, and experience working with professional athletes or sports organizations.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level marketing manager in the Boston area)

Benefits:

• Medical, dental, and vision insurance
• 401K with company match
• Tuition reimbursement
• Lifestyle reimbursement ($1,000 per year)
• Vacation (4 weeks), holidays (12), and parental leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing manager in the Boston area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1906 (Over 110 years ago)

Company Description:

• New Balance is an international corporation that sells footwear and apparel in over 120 countries
• Founded on the belief that "we were born to move," New Balance supports the performance of athletes worldwide
• The company is known for its focus on quality, craftsmanship, and comfort, setting the standard for fit in the industry

Company Specialties:

• Running & Outdoor
• Training
• Lifestyle
• Lacrosse
• Tennis & Court
• Kids
• Apparel
• Baseball
• Track & Field
• Soccer
• Skateboarding
• Softball
• Golf
• Cycling
• Hiking

Company Website: http://www.newbalance.com

ASSUMPTION: New Balance is a well-established company with a strong global presence and a commitment to quality and innovation in the sporting goods industry.

📊 Role Analysis

Career Level: Mid-level marketing manager

Reporting Structure: This role reports directly to the Global Marketing Manager, Baseball

Work Arrangement: Hybrid (3 days in office per week, with the option to work from anywhere for 4 weeks per year)

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior marketing manager role
• Opportunities to work on global campaigns and collaborate with international teams
• Possibility to transition into a different marketing category or product line within the company

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a hybrid work arrangement

Office Location(s): 100 Guest St, Brighton Landing, Brighton, MA 02135-2088, US

Geographic Context:

• Brighton is a neighborhood in Boston, Massachusetts
• The office is located near the Boston Athletic Club and the Charles River
• The area offers easy access to public transportation, with several MBTA bus routes nearby

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home two days per week

ASSUMPTION: The hybrid work arrangement allows for a balance between in-person collaboration and remote work, with the option to work from anywhere for a limited time each year.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Global Marketing Director, Baseball
• Background check and offer

Key Assessment Areas:

• Marketing strategy and campaign development
• Social media management and content creation
• Budget management and project planning
• Collaboration and communication skills
• Industry knowledge and trend awareness

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and New Balance's Baseball category
• Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
• Research New Balance's brand, values, and marketing efforts to show your enthusiasm and alignment with the company
• Follow up with the hiring manager or HR department one week after submitting your application

ATS Keywords: Marketing strategy, campaign development, social media management, content creation, budget management, project planning, collaboration, communication, industry knowledge, trend awareness, Baseball, New Balance

ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the current state of the role. Staying informed about New Balance's brand and marketing efforts will help you tailor your application and interview responses effectively.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (Hootsuite, Buffer, Sprout Social)
• Project management tools (Asana, Trello, JIRA)
• Budget management software (Adobe Analytics, Google Analytics)
• Design tools (Adobe Creative Suite, Canva)

ASSUMPTION: The required tools and technologies may vary based on the specific needs of the role and the marketing department.

👔 Cultural Fit Considerations

Company Values:

• Independent since 1906
• Fearless in our pursuit of innovation
• Committed to quality and craftsmanship
• Focused on the performance of athletes
• Invested in our associates and communities

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Committed to continuous learning and improvement
• Focused on work-life balance

Self-Assessment Questions:

• How do you align with New Balance's commitment to quality and craftsmanship in your approach to marketing?
• How do you balance independence and collaboration in your work style?
• How do you stay current with industry trends and adapt to change in the marketing landscape?

ASSUMPTION: New Balance values associates who embody their core values, demonstrate a strong work ethic, and contribute to a positive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing strategic planning with day-to-day operational tasks
• Working with a diverse range of internal and external partners
• Adapting to changes in the marketing landscape and consumer behavior
• Navigating a large, global organization with a complex structure

ASSUMPTION: This role may present challenges related to time management, prioritization, and navigating a large, global organization. Strong organizational skills and the ability to adapt to change will be essential for success.

📈 Similar Roles Comparison

• This role is unique in its focus on the Baseball category within New Balance's global marketing department
• Compared to other marketing manager roles, this position requires a strong understanding of the Baseball market and consumer behavior
• Career paths for this role may include transitioning to a senior marketing manager position within the Baseball category or moving to a different marketing category or product line within the company

ASSUMPTION: This role offers a unique opportunity to specialize in a specific marketing category while also providing opportunities for career growth and development within the broader organization.

📝 Sample Projects

• Developing a social media campaign to celebrate a New Balance athlete's achievement in the World Baseball Classic
• Collaborating with the Global Partnerships team to activate a sponsorship with MLB or the NY Mets
• Managing a global photoshoot with a New Balance athlete to create content for multiple marketing channels

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities in this role, from creative content development to strategic partnerships and event management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing department and global organization?
• What are the most successful marketing campaigns in the Baseball category, and what can I learn from them?
• How does New Balance support the growth and development of its marketing associates?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the organization and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and New Balance's Baseball category
• Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
• Follow up with the hiring manager or HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.