📌 Core Information
🔹 Job Title: Global Brand Awareness Media Specialist
🔹 Company: Signify
🔹 Location: Madrid, Spain
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting global brand awareness strategy and enhancing brand presence across key markets
- Ensuring consistency in media deployment and alignment with brand messaging
- Managing campaign tracking, reporting, and optimization
- Collaborating with global marketing, media agencies, and local market teams
- Staying updated on media trends and emerging opportunities
ASSUMPTION: This role requires a strong understanding of global marketing strategies and the ability to work effectively across multiple teams and markets.
📋 Key Responsibilities
✅ Supporting the development and execution of global brand awareness strategies
✅ Ensuring consistent media deployment and brand messaging across all channels
✅ Monitoring campaign performance, gathering insights, and supporting optimization
✅ Coordinating with global marketing, media agencies, and local market teams
✅ Staying updated on industry developments and emerging media opportunities
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and coordination skills.
🎯 Required Qualifications
Education: A degree in marketing, communications, or business is preferred
Experience: Proven experience in media planning, digital marketing, or brand awareness, ideally in a global or multi-market role
Required Skills:
- Excellent communication and coordination skills
- Strong data management and reporting skills
- Proactive, adaptable, and eager to learn in a fast-paced, international environment
- Fluency in English (written and spoken)
Preferred Skills:
- Experience with media planning tools and platforms
- Knowledge of multiple languages
ASSUMPTION: While not explicitly stated, experience with media planning tools and platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in Madrid)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Diverse and inclusive work environment
Working Hours: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Madrid. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Signify is a global leader in lighting and a pioneer in connected lighting and the Internet of Things. They operate in the electrical and electronics manufacturing industry.
Company Size: Signify has 30,000+ employees worldwide, providing a large and diverse work environment.
Founded: Signify was founded in 1892 and has a rich history of innovation and sustainability.
Company Description:
- Signify is committed to driving progress towards a sustainable future through bold discovery and cutting-edge innovation in lighting
- The company leads the industry in connected lighting and the Internet of Things, offering smart solutions for homes, offices, cities, and beyond
- Signify fosters a culture of continuous learning, creativity, and commitment to diversity and inclusion, empowering employees to grow their skills and careers
Company Specialties:
- Connected lighting and the Internet of Things
- Data analytics and AI
- Sustainable and energy-efficient lighting solutions
Company Website: http://www.cooperlighting.com
ASSUMPTION: Signify's commitment to sustainability and innovation creates an exciting and dynamic work environment for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Global Brand Awareness Manager and works closely with global marketing, media agencies, and local market teams.
Work Arrangement: This is an on-site role based in Madrid, Spain, with potential for flexible working arrangements.
Growth Opportunities:
- Advancement within the global marketing team or other departments within Signify
- Expanding skills and expertise in global brand awareness and media planning
- Potential to work on high-impact projects and campaigns with global reach
ASSUMPTION: This role offers strong growth opportunities for candidates looking to expand their skills and advance their careers in global marketing.
🌍 Location & Work Environment
Office Type: Signify's Madrid office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is a vibrant, multicultural city with a rich history and a thriving business environment
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
- Madrid is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: Madrid offers a dynamic and engaging work environment, with a diverse range of cultural and recreational activities available to employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the global marketing team
- Final interview with the global brand awareness manager
Key Assessment Areas:
- Communication and collaboration skills
- Data management and reporting skills
- Understanding of global marketing strategies and media planning
- Adaptability and proactivity in a fast-paced, international environment
Application Tips:
- Tailor your resume to highlight relevant experience in media planning, digital marketing, or brand awareness
- Prepare examples of successful campaigns or projects you've worked on, demonstrating your ability to drive brand growth
- Showcase your understanding of Signify's commitment to sustainability and innovation in your cover letter
ATS Keywords: Media Planning, Digital Marketing, Brand Awareness, Global Marketing, Campaign Management, Performance Metrics, Reporting, Collaboration, Adaptability, Proactivity, Sustainability, Innovation
ASSUMPTION: Signify's interview process is designed to assess candidates' skills and cultural fit, with a focus on communication, collaboration, and adaptability.
🛠️ Tools & Technologies
- Media planning tools and platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Experience with media planning tools and platforms, as well as data analysis and reporting tools, may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Bold: Signify encourages employees to push boundaries and challenge the status quo
- Inclusive: Signify fosters a diverse and inclusive work environment, where everyone's ideas are valued
- Responsible: Signify is committed to driving progress towards a sustainable future
Work Style:
- Collaborative: Signify values teamwork and encourages employees to work together to achieve common goals
- Adaptable: Signify operates in a fast-paced, international environment, requiring employees to be flexible and adaptable
- Innovative: Signify encourages employees to think creatively and develop innovative solutions to challenges
Self-Assessment Questions:
- How do you approach pushing boundaries and challenging the status quo in your work?
- Can you provide an example of a time when you worked collaboratively with a diverse team to achieve a common goal?
- How do you stay updated on industry developments and emerging opportunities in media planning and digital marketing?
ASSUMPTION: Signify's commitment to boldness, inclusivity, and responsibility creates a dynamic and engaging work environment for employees.
⚠️ Potential Challenges
- Managing multiple stakeholders and coordinating across global teams
- Keeping up with the fast-paced, international nature of the role
- Adapting to changing market conditions and emerging media trends
- Balancing the need for global consistency with the need for local relevance in media campaigns
ASSUMPTION: These challenges are inherent to a global brand awareness role and require strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on global brand awareness and media planning, rather than local market execution or specialized marketing channels
- Industry-specific context: Signify's commitment to sustainability and innovation sets it apart from other lighting manufacturers
- Career path comparison: This role offers strong growth opportunities for candidates looking to advance their careers in global marketing
ASSUMPTION: This role is unique in its focus on global brand awareness and media planning, offering candidates the opportunity to work on high-impact campaigns with global reach.
📝 Sample Projects
- Developing and executing a global media campaign to launch a new product line
- Analyzing campaign performance data to optimize media investments and improve return on ad spend
- Collaborating with local market teams to ensure consistent brand messaging and media deployment across regions
ASSUMPTION: These sample projects demonstrate the global, data-driven, and collaborative nature of the Global Brand Awareness Media Specialist role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall global marketing strategy for Signify?
- What are the most pressing challenges facing the global brand awareness team, and how can this role help address them?
- How does Signify support the professional growth and development of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the global marketing team or other departments?
- How does Signify ensure consistent brand messaging and media deployment across global markets, while also allowing for local relevance and flexibility?
ASSUMPTION: These questions are designed to assess the fit of the role within the broader organization, as well as the opportunities for growth and development within Signify.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in media planning, digital marketing, or brand awareness
- Prepare examples of successful campaigns or projects you've worked on, demonstrating your ability to drive brand growth
- Showcase your understanding of Signify's commitment to sustainability and innovation in your cover letter
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
