📌 Core Information
🔹 Job Title: Global Brand Awareness Media Specialist
🔹 Company: Signify Netherlands B.V.
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting global brand awareness strategy through media planning and execution
- Ensuring consistent media deployment across regions
- Managing campaign tracking, reporting, and optimization
- Collaborating with regional teams, agencies, and internal stakeholders
- Staying updated on media trends and emerging opportunities
ASSUMPTION: This role requires a strong understanding of global marketing, media planning, and brand awareness strategies. It also demands excellent communication, coordination, and data management skills.
📋 Key Responsibilities
✅ Supporting the global brand awareness strategy by assisting in the planning and execution of media campaigns
✅ Ensuring consistency in media deployment across key markets
✅ Managing campaign tracking and reporting to optimize media investments
✅ Coordinating with media agencies and local market teams
✅ Staying updated on industry developments and emerging media opportunities
ASSUMPTION: The role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: A degree in marketing, communications, or business is preferred
Experience: Proven experience in media planning, digital marketing, or brand awareness, ideally in a global or multi-market role
Required Skills:
- Proficient in media planning and campaign management
- Strong data analysis and reporting skills
- Excellent communication and coordination skills
- Proactive and adaptable in a fast-paced, international environment
Preferred Skills:
- Fluency in additional languages
- Experience with marketing automation tools
ASSUMPTION: While not explicitly stated, proficiency in English (written and spoken) is strongly implied and likely required for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (AI-estimated based on experience level and market rates for similar roles in Madrid)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Inclusive and diverse work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an AI-estimate based on market research and similar roles in Madrid. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Signify operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on lighting and IoT solutions.
Company Size: Signify is a large corporation with over 10,000 employees worldwide, providing ample opportunities for growth and career development.
Founded: Signify was founded in 1891 and has a rich history of innovation and leadership in the lighting industry.
Company Description:
- Signify is the world leader in lighting for professionals, consumers, and the Internet of Things.
- The company offers a wide range of Philips products, Interact systems, and data-enabled services.
- Signify is committed to sustainability and has been recognized for its efforts in the Dow Jones Sustainability World Index and the EcoVadis Platinum rating.
Company Specialties:
- Lighting solutions for homes, buildings, and public spaces
- Internet of Things (IoT) and connected lighting
- Data analytics, AI, and smart solutions
Company Website: http://www.signify.com
ASSUMPTION: Signify's commitment to sustainability and innovation creates an exciting work environment for professionals looking to make a positive impact.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in media planning, digital marketing, or brand awareness.
Reporting Structure: The Global Brand Awareness Media Specialist will report to the Global Brand Awareness Manager and work closely with regional marketing teams, media agencies, and other internal stakeholders.
Work Arrangement: This is an on-site position, requiring the incumbent to work from Signify's Madrid office.
Growth Opportunities:
- Progression to a senior or management role within the global brand awareness team
- Expansion into other areas of marketing or related fields within Signify
- International assignments or relocation opportunities
ASSUMPTION: Given Signify's global presence and diverse business units, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Signify's Madrid office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): High Tech Campus 48, Eindhoven, North Brabant, 5656 AE, NL
Geographic Context:
- Madrid is the capital and largest city of Spain, offering a vibrant cultural scene and a high quality of life.
- The city is known for its rich history, world-class museums, and delicious cuisine.
- Madrid is also a major economic hub, with a strong focus on technology, finance, and tourism.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible working arrangements may be available upon request.
ASSUMPTION: Madrid's dynamic and multicultural environment provides an engaging work environment for professionals seeking to grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the global brand awareness team
- Final interview with the regional marketing director
Key Assessment Areas:
- Media planning and campaign management skills
- Data analysis and reporting capabilities
- Communication and collaboration skills
- Cultural fit and alignment with Signify's values
Application Tips:
- Highlight relevant experience in media planning, digital marketing, or brand awareness
- Demonstrate strong data analysis and reporting skills in your resume and cover letter
- Showcase your ability to work effectively in a global, cross-functional team environment
- Tailor your application to emphasize your fit with Signify's company culture and values
ATS Keywords: Media planning, digital marketing, brand awareness, campaign management, data analysis, performance metrics, reporting, communication, coordination, proactivity, adaptability, teamwork, marketing, business, creativity, diversity
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their ability to thrive in a fast-paced, international environment.
🛠️ Tools & Technologies
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)
ASSUMPTION: Proficiency in industry-standard media planning, data analysis, and collaboration tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Sustainability
- Integrity
- Teamwork
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and proactive
- Results-oriented and accountable
Self-Assessment Questions:
- How do you demonstrate customer focus in your work?
- Can you provide an example of a time when you drove innovation in a project or campaign?
- How do you stay organized and manage multiple priorities in a fast-paced environment?
ASSUMPTION: Applicants should assess their alignment with Signify's company values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple stakeholders and regional teams across different time zones
- Keeping up with the fast-paced and ever-evolving media landscape
- Balancing global brand consistency with regional market nuances
- Adapting to Signify's corporate culture and working environment
ASSUMPTION: Applicants should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic, global work environment.
📈 Similar Roles Comparison
- Compared to other media specialist roles, this position offers a greater emphasis on global brand awareness and cross-functional collaboration
- In the broader marketing industry, this role is unique in its focus on lighting and IoT solutions for both consumers and professionals
- Career progression in this role may lead to senior marketing positions within Signify or related industries
ASSUMPTION: Applicants should consider how this role compares to other opportunities in the marketing field and assess their fit with Signify's unique business focus.
📝 Sample Projects
- Developing and executing a global media campaign to launch a new IoT lighting product
- Analyzing campaign performance data to optimize media investments and improve ROI
- Collaborating with regional teams to ensure consistent brand messaging across markets
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in a global marketing context.
❓ Key Questions to Ask During Interview
- How does this role contribute to Signify's overall marketing strategy and business goals?
- Can you describe the team structure and dynamics within the global brand awareness team?
- How does Signify support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for success in this role, and how are they measured?
- How does Signify foster a culture of innovation and sustainability in its day-to-day operations?
ASSUMPTION: Applicants should use the interview process to gather information about the role, team, and company, as well as to demonstrate their fit with Signify's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Signify's company culture, values, and business focus
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
