📌 Core Information
🔹 Job Title: Global Brand Director - Dove Master Brand & Strategy
🔹 Company: Unilever
🔹 Location: United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy, positioning, and equity of the Dove brand
- Overseeing the Dove Self-Esteem Project and its global impact
- Developing communication strategies that highlight the brand's sustainability efforts
- Collaborating with global teams and stakeholders to ensure brand consistency
- Driving innovation and creativity to maintain Dove's leading edge in the industry
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand development and communication. The ideal candidate will have extensive experience in brand management, with a proven track record in driving brand power and meaningful distinctiveness.
📋 Key Responsibilities
✅ Lead the strategic positioning and equity of the Dove brand, ensuring its timeless expression across all touchpoints and markets
✅ Oversee the development of consumer and customer activities that impact the total brand, reinforcing Dove's connection with culture and people every day
✅ Lead the Dove Self-Esteem Project, Unilever's largest brand do initiative, aimed at raising body image and body confidence in young people worldwide
✅ Develop communication strategies and campaigns to bring to life Unilever's progress on sustainability at a total brand level
✅ Play an important role in and for the Dove Leadership Team (DLT), leading the agenda of strategic engagement of the brand VPs across all business groups and its broader leadership team
✅ Lead the Brand Community interactions and make sure the Dove teams across the world feel part of one brand and collective vision, as well as feeling empowered to bring everyday the best of the brand in a consistent way to their people
ASSUMPTION: This role requires a strong ability to balance strategic thinking with operational execution, as well as the ability to work effectively across multiple categories and cultures.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in brand development, with a strong focus on brand engagement and brand experience
Required Skills:
- Proven experience in crafting unmissable communication
- Strong leadership skills, with the ability to lead and inspire a team
- Excellent strategic thinking and problem-solving skills
- Strong business understanding and acumen
- Fluency in English
Preferred Skills:
- Experience working with academic partners and NGOs
- Fluency in additional languages
ASSUMPTION: Given the global nature of this role, candidates with experience working in multiple markets and cultures will be at a significant advantage.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Estimated based on industry standards for a senior brand management role in the UK)
Benefits:
- Competitive pension scheme
- Private healthcare and dental insurance
- Generous annual leave and flexible working arrangements
- Employee discounts on Unilever products
Working Hours: Full-time (37.5 hours per week), with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand management role in the UK. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods
Company Size: 10,001+ employees
Founded: 1872
Company Description:
- Unilever is a multinational consumer goods company with a portfolio of over 400 brands, including Dove, Lipton, Knorr, and Hellmann's
- The company is committed to sustainability and has set ambitious goals to reduce its environmental impact and contribute to a more sustainable future
- Unilever is a purpose-led business, with a mission to make sustainable living commonplace
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: www.unilever.com
ASSUMPTION: Unilever is a large, multinational company with a diverse portfolio of brands and a strong commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Global Brand VP and has a dotted line to the PC CMO on Strategy
Work Arrangement: Hybrid (3 days on-site)
Growth Opportunities:
- Potential to lead global brand teams and drive strategic initiatives
- Opportunities to work on high-profile campaigns and projects
- possibility to rotate into different brands or categories within Unilever
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on increased responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site)
Office Location(s): 100 Victoria Embankment, Blackfriars, London EC4Y 0DY, GB (with a proposed move to Kingston-upon-Thames in early 2025)
Geographic Context:
- The role is based in London, with a proposed move to Kingston-upon-Thames in early 2025
- Both locations offer a vibrant and multicultural work environment, with easy access to public transportation and amenities
- The role may require occasional travel to other Unilever offices and markets
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: The proposed move to Kingston-upon-Thames in early 2025 may impact the work environment and commuting arrangements for some employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and other stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Creativity and innovation
- Cultural awareness and adaptability
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to lead strategic brand initiatives and drive brand power
- Be ready to discuss your approach to sustainability and social impact in a brand context
ATS Keywords: Brand Development, Brand Strategy, Brand Management, Global Brand, Dove, Unilever, Consumer Goods, Marketing, Leadership, Strategic Thinking, Sustainability, Social Impact
ASSUMPTION: The application process for this role may be subject to change, and applicants should regularly check the Unilever careers website for updates.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Brand management software (e.g., Brandfolder, Frontify, Bynder)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and project.
👔 Cultural Fit Considerations
Company Values:
- Our Planet
- Our People
- Our Performance
- Our Purpose
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Results-driven and accountable
- Passionate about Unilever's purpose and brands
Self-Assessment Questions:
- How do you embody Unilever's company values in your work?
- Can you provide an example of a time when you drove strategic change in a brand or organization?
- How do you approach working with diverse teams and stakeholders across multiple markets and cultures?
ASSUMPTION: Unilever is a large, multinational company with a diverse workforce and a strong commitment to sustainability and social responsibility. Candidates should be prepared to demonstrate their alignment with the company's values and culture.
⚠️ Potential Challenges
- The role requires managing a large team and multiple stakeholders, which can be challenging at times
- The role may require occasional travel to other Unilever offices and markets, which can be demanding
- The proposed move to Kingston-upon-Thames in early 2025 may impact the work environment and commuting arrangements for some employees
- The role requires a strong understanding of the consumer goods industry and Unilever's portfolio of brands
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunity to lead a global brand team and drive strategic initiatives for one of the world's leading consumer goods companies.
📈 Similar Roles Comparison
- This role is similar to other senior brand management roles, but with a focus on global strategy and sustainability
- Unlike other roles, this position requires a strong understanding of the consumer goods industry and Unilever's portfolio of brands
- This role offers significant growth opportunities and the potential to take on increased responsibilities within the company
ASSUMPTION: This role is unique in its focus on global brand strategy and sustainability, and offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing a global communication campaign to launch a new Dove product line
- Leading a cross-functional team to create a sustainability report for the Dove brand
- Collaborating with academic partners to develop and implement a new program for the Dove Self-Esteem Project
ASSUMPTION: The specific projects associated with this role may vary depending on the team and brand priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader strategic vision for the Dove brand and Unilever?
- What are the key challenges facing the Dove brand and how can this role help address them?
- How does Unilever support the professional development and growth of its employees?
- What are the expectations for remote work and collaboration in this role?
ASSUMPTION: The interview process for this role may include behavioral and situational questions to assess the candidate's fit for the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to lead strategic brand initiatives and drive brand power
- Be ready to discuss your approach to sustainability and social impact in a brand context
- Follow up with the hiring manager, Sarah Brough, within 7 days of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
