📌 Core Information
🔹 Job Title: Global Brand Director Specialty Care (Olezarsen)
🔹 Company: Sobi
🔹 Location: Madrid, Spain (Remote role)
🔹 Job Type: Full-time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Driving pre-commercialization and commercialization strategies for Olezarsen
- Leading cross-functional teams to develop and implement global brand strategies
- Managing day-to-day brand operations, budget, and KPIs
- Collaborating with affiliates, KOLs, and Ionis (commercialization partner)
- Operating with high ethical standards and adhering to Sobi's corporate values and SOPs
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration. The successful candidate will have a strong background in global brand management, preferably in rare diseases, and be comfortable working remotely with a diverse team.
📋 Key Responsibilities
✅ Lead the Olezarsen brand, ensuring a successful launch and realizing product potential
✅ Drive the development and coordinate the implementation of global cross-functional brand strategy, positioning, communication, congress strategy, KOL management, and training plan
✅ Own day-to-day brand marketing activities, aligning with major milestones, budget, and defined KPIs
✅ Lead global teams, including cross-functional representatives, and align team output to an integrated strategy for the brand
✅ Partner strategically and operationally with the VP, Head of Immunology & Specialty Care portfolio, and CAT Lead in daily activities and specific processes
✅ Build and nurture partnerships with affiliates to gather key insights and provide strategic guidance and tactical support
✅ Engage with external stakeholders (e.g., KOLs) to set the best foundation for realizing Olezarsen's ambition
✅ Control of external expenses, promotion, and advertisement, maximizing Sobi resources and aligning with financial requirements and forecasting control
✅ Represent commercial function in the Core Asset Team (CAT) and work in alignment with peers to guarantee appropriate synergies and tackle common obstacles
✅ Liaise with Ionis (commercialization partner) to maximize the potential of a global footprint
✅ Operate with high ethical standards, adhering to ongoing training in local regulations and policies
ASSUMPTION: This role requires a high level of responsibility and autonomy, with a focus on driving results and ensuring the successful launch and commercialization of Olezarsen.
🎯 Required Qualifications
Education: University degree level education – medical/science-based
Experience: Proven solid experience of global pre-launch and launch activities in rare diseases (preferably in Immunology) and strong brand management experience gained in at least 5 years in global roles and/or leadership roles in marketing/commercial departments
Required Skills:
- Project Management skills and result-driven attitude
- Multi-stakeholder project management and leadership experience, delivering results on time and within budget
- Ability to manage and coordinate external consultants and agencies
- Demonstrable customer relationship management experience
Preferred Skills:
- Additional commercial experiences including sales, market analytics, and business intelligence
ASSUMPTION: Candidates with a strong background in global brand management, project management, and cross-functional leadership will be well-suited for this role. Experience in rare diseases and immunology is highly preferred.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated, based on industry standards for similar roles in Spain)
Benefits:
- Competitive compensation
- Emphasis on work/life balance
- Collaborative and team-oriented environment
- Opportunities for professional growth
- Diversity and Inclusion
- Making a positive impact on ultra-rare disease patients
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Spain. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sobi is a specialized international biopharmaceutical company focused on transforming the lives of people with rare diseases. They provide sustainable access to innovative therapies in the areas of haematology, immunology, and specialty indications.
Company Size: Sobi has approximately 1,800 employees across Europe, North America, the Middle East, and Asia. They are a publicly-traded company listed on Nasdaq Stockholm.
Founded: Sobi was founded in 2004 and is headquartered in Stockholm, Sweden.
Company Description:
- Sobi is dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease
- Their edge comes from their team of people and their commitment to patients
- They offer a competitive compensation package, emphasis on work/life balance, and opportunities for professional growth
Company Specialties:
- Orphan drugs
- Hereditary metabolic disorders
- Haemophilia
- Biopharmaceuticals
- Patient access
- Rare diseases
- Haematology
- Immunology
- And autoimmune
Company Website: http://www.sobi.com
ASSUMPTION: Sobi's focus on rare diseases and commitment to patients make it an attractive company for candidates interested in making a positive impact on patients' lives.
📊 Role Analysis
Career Level: This role is an individual contributor position, reporting directly to the VP, Head of Immunology & Specialty Care portfolio. It offers opportunities for professional growth and development within the company.
Reporting Structure: The Global Brand Director will report directly to the VP, Head of Immunology & Specialty Care portfolio and work closely with the CAT Lead in daily activities and specific processes.
Work Arrangement: This is a remote role, with candidates able to be located anywhere in Europe.
Growth Opportunities:
- Potential career progression within the marketing or commercial departments
- Opportunities to work on multiple brands and therapies within the specialty care portfolio
- Possibility to gain experience in a global role and collaborate with cross-functional teams
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in global brand management, working on a rare disease therapy, and collaborating with a diverse team.
🌍 Location & Work Environment
Office Type: Remote (candidates can be located anywhere in Europe)
Office Location(s): Madrid, Spain (with the option to work remotely)
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
- The city is known for its vibrant culture, rich history, and diverse industries
- Madrid is home to several multinational corporations and offers numerous job opportunities in various sectors
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the opportunity to live and work in various European locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP, Head of Immunology & Specialty Care portfolio
Key Assessment Areas:
- Candidates' understanding of the rare disease landscape and Olezarsen's therapeutic area
- Strategic thinking and problem-solving skills
- Cross-functional leadership and collaboration abilities
- Cultural fit and alignment with Sobi's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in global brand management, rare diseases, and project management
- Prepare for behavioral and situational interview questions that focus on your experience with cross-functional teams, strategic planning, and brand management
- Research Sobi's mission, values, and focus on rare diseases to demonstrate your enthusiasm and fit for the role
ATS Keywords: Global Brand Director, Rare Diseases, Immunology, Pre-Launch, Launch, Cross-Functional Teams, Strategic Planning, Project Management, Remote Work
ASSUMPTION: The interview process will focus on assessing candidates' strategic thinking, leadership skills, and cultural fit with Sobi's values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Brand management software (e.g., Brandfolder, Bynder, Canto DAM)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The successful candidate will be comfortable using various project management, brand management, and communication tools to collaborate effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Care: Sobi is committed to caring for patients, employees, and the communities they serve
- Ownership: Sobi's employees take ownership of their roles and responsibilities, driving results and accountability
- Ambition: Sobi strives to be the best in their field, continuously seeking new opportunities to grow and improve
- Urgency: Sobi acts with a sense of urgency, prioritizing critical tasks and delivering results efficiently
- Partnership: Sobi fosters a collaborative and inclusive work environment, valuing the contributions of all team members
Work Style:
- Sobi encourages a results-driven and autonomous work style, with a focus on delivering high-quality work
- The company values a strong work-life balance and offers flexible work arrangements
- Sobi's culture is inclusive and diverse, with employees from various backgrounds and experiences
Self-Assessment Questions:
- Do you align with Sobi's core values, particularly in demonstrating care, ownership, ambition, urgency, and partnership?
- Are you comfortable working remotely and managing your time effectively in a results-driven environment?
- Do you thrive in a collaborative and inclusive work culture, valuing the contributions of diverse team members?
ASSUMPTION: Candidates who align with Sobi's core values and work style will be well-suited for this role and thrive in the company's collaborative and inclusive work environment.
⚠️ Potential Challenges
- The remote work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills
- The role may involve working with tight deadlines and managing multiple projects simultaneously, requiring strong organizational skills and prioritization
- Sobi's focus on rare diseases may require candidates to develop a deep understanding of the therapeutic area and the unique challenges faced by patients with rare diseases
- The global nature of the role may necessitate working with diverse teams and navigating cultural differences, requiring strong cross-cultural communication and collaboration skills
ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their strong project management, leadership, and communication skills, as well as their ability to adapt to different work environments and cultures.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on rare diseases and the unique challenges faced by patients with these conditions
- Sobi's global footprint and commitment to rare diseases set it apart from other pharmaceutical companies, offering candidates the opportunity to make a significant impact on patients' lives
- Career progression in this role may involve transitioning into other global brand management or commercial roles within the company, depending on the candidate's interests and skills
ASSUMPTION: Candidates interested in rare diseases, global brand management, and making a positive impact on patients' lives will find this role particularly appealing and well-suited to their career goals.
📝 Sample Projects
- Developing and implementing a global brand strategy for Olezarsen, including positioning, communication, congress strategy, and KOL management
- Managing the pre-launch and launch activities for Olezarsen in multiple markets, ensuring alignment with local regulations and cultural nuances
- Collaborating with affiliates, KOLs, and Ionis (commercialization partner) to gather insights and provide strategic guidance and tactical support for successful launch preparation and execution
ASSUMPTION: These sample projects highlight the strategic, cross-functional, and collaborative nature of the Global Brand Director role, requiring strong project management, leadership, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges faced by patients with rare diseases and how Sobi is addressing these issues?
- How does Sobi support the professional growth and development of its employees, particularly in global brand management roles?
- Can you provide an example of a successful global brand launch at Sobi and the key factors that contributed to its success?
- How does Sobi foster a collaborative and inclusive work environment, particularly in a remote setting?
- What are the most important qualities and skills you look for in a successful Global Brand Director candidate?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for the Global Brand Director position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in global brand management, rare diseases, and project management
- Prepare for behavioral and situational interview questions that focus on your experience with cross-functional teams, strategic planning, and brand management
- Research Sobi's mission, values, and focus on rare diseases to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
