Global Brand Director Specialty Care (Olezarsen)

📌 Core Information

🔹 Job Title: Global Brand Director Specialty Care (Olezarsen)

🔹 Company: Sobi

🔹 Location: Madrid, Spain (Remote role, candidates can be located anywhere in Europe)

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Driving pre-commercialization and commercialization strategies for Olezarsen
• Leading day-to-day brand operations, including strategic planning, branding, communication, budget management, and KPI monitoring
• Collaborating with cross-functional teams, affiliates, and external stakeholders to ensure successful launch and realization of product potential
• Operating with high ethical standards and adherence to regulations and policies

ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration. The successful candidate will have a strong background in global brand management, particularly in rare diseases, and be able to work effectively in a remote, multicultural environment.

📋 Key Responsibilities

✅ Lead the Olezarsen brand and drive the pre-commercialization and commercialization strategies in close partnership with the VP, Head of Immunology and Specialty Care

✅ Develop and coordinate the implementation of Global cross-functional Brand Strategy, positioning, communication, congress strategy, KOL management, geographical expansion, and training plan across all regions, affiliates, and Sobi markets during all phases of Olezarsen's life cycle

✅ Own the day-to-day brand marketing activities in alignment with major milestones, budget, and defined KPIs

✅ Lead the Global teams, including cross-functional representatives from Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, Finance, and align team output to an integrated strategy for the brand

✅ Partner strategically and operationally with the VP, Head of Immunology & Specialty Care portfolio, CAT Lead in daily activities and specific processes

✅ Build and nurture a fruitful partnership with Affiliates to gather key insights and provide them with strategic guidance and tactical support to ensure local successful launch preparation and execution in line with business opportunities and needs

✅ Engage with external stakeholders (e.g., KOLs) to set the best foundation to realize Olezarsen's ambition

✅ Control of External Expenses, promotion, advertisement, maximizing Sobi resources and in alignment with financial requirements and forecasting control

✅ Represent commercial function in the Core Asset Team (CAT), as a permanent member, and work in alignment with peers to guarantee appropriate synergies and tackle common obstacles

✅ Liaise with Ionis (commercialization partner) to maximize the potential of a global footprint

✅ Additional duties may be assigned as needed

ASSUMPTION: This role requires a high level of responsibility and autonomy. The successful candidate will be able to work independently and manage multiple projects simultaneously while maintaining strong communication and collaboration with cross-functional teams and external stakeholders.

🎯 Required Qualifications

Education: University degree level education – medical/science-based

Experience: Proven solid experience of global pre-launch and launch activities in rare diseases (preferably in Immunology) and strong brand management experience gained in at least 5 years in global roles and/or leadership roles in marketing/commercial departments

Required Skills:

• Project Management skills and result-driven attitude
• Multi-stakeholder project management and leadership experience, delivering results on time and within budget
• Ability to manage and coordinate external consultants and agencies
• Demonstrable customer relationship management experience

Preferred Skills:

• Additional commercial experiences including sales, market analytics, and business intelligence

ASSUMPTION: The ideal candidate will have a strong background in global brand management, with a focus on rare diseases. They will be able to demonstrate a proven track record of success in driving pre-commercialization and commercialization strategies and managing cross-functional teams.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a role of this level in Europe)

Benefits:

• Competitive compensation for your work
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Making a positive impact to help ultra-rare disease patients who are in need of life-saving treatments

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in Europe. The actual salary may vary depending on the candidate's experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Sobi is a specialized international biopharmaceutical company transforming the lives of people with rare diseases. They provide sustainable access to innovative therapies in the areas of haematology, immunology, and specialty indications.

Company Size: Sobi has approximately 1,800 employees across Europe, North America, the Middle East, and Asia. In 2024, revenue amounted to SEK 26 billion. The company is listed on Nasdaq Stockholm.

Founded: Sobi was founded in 2004 and is headquartered in Stockholm, Sweden.

Company Description:

• Sobi is dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease.
• The company's mission and culture get employees excited to come to work every day, with a focus on making a positive impact to help ultra-rare disease patients who are in need of life-saving treatments.
• Sobi offers a competitive benefits package to support the health and happiness of its staff.

Company Specialties:

• Orphan drugs
• Hereditary metabolic disorders
• Haemophilia
• Biopharmaceuticals
• Patient access
• Rare diseases
• Haematology
• Immunology
• And autoimmune

Company Website: http://www.sobi.com

ASSUMPTION: Sobi is a global company with a strong focus on rare diseases. The company's mission and culture make it an attractive place to work for individuals who are passionate about making a positive impact on the lives of patients.

📊 Role Analysis

Career Level: This role is an individual contributor position, reporting directly to the VP, Head of Immunology and Specialty Care. It offers the opportunity for professional growth and development within the company.

Reporting Structure: The Global Brand Director will report directly to the VP, Head of Immunology and Specialty Care and collaborate with cross-functional teams, affiliates, and external stakeholders.

Work Arrangement: This is a remote role, with candidates able to be located anywhere in Europe. The role requires flexibility and the ability to work effectively in a remote, multicultural environment.

Growth Opportunities:

• This role offers the opportunity to work on a global brand and drive its success from pre-commercialization to commercialization.
• The successful candidate will have the chance to collaborate with cross-functional teams, affiliates, and external stakeholders, gaining valuable experience and exposure within the company.
• Sobi offers opportunities for professional growth and development, with a focus on supporting the health and happiness of its staff.

ASSUMPTION: This role offers a unique opportunity for an experienced brand manager to drive the success of a global brand in the rare disease space. The successful candidate will have the chance to make a significant impact on the lives of patients and gain valuable experience working with a global, multicultural team.

🌍 Location & Work Environment

Office Type: Remote (candidates can be located anywhere in Europe)

Office Location(s): Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
• The city is known for its vibrant culture, rich history, and diverse industries, including pharmaceuticals.
• Madrid offers a high quality of life, with a warm climate, excellent healthcare, and a wide range of cultural attractions.

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The remote work arrangement for this role offers candidates the flexibility to work from anywhere in Europe, with the opportunity to collaborate with a global, multicultural team. The successful candidate will be able to work effectively in a remote environment and manage their time and priorities independently.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical interviews with hiring managers and team members
• Final interview with the VP, Head of Immunology and Specialty Care
• Background check and offer

Key Assessment Areas:

• Brand management experience and expertise
• Project management skills and experience
• Cross-functional collaboration and leadership
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Sobi's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand management experience and skills
• Be prepared to discuss your experience with rare diseases and global brand management
• Demonstrate your ability to work effectively in a remote, multicultural environment
• Showcase your strategic thinking and problem-solving abilities through specific examples from your past experiences

ATS Keywords: Global Brand Director, Rare Diseases, Immunology, Pre-commercialization, Commercialization, Brand Management, Project Management, Cross-functional Teams, Remote Work

ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand management experience and expertise, as well as their ability to work effectively in a remote, multicultural environment. The successful candidate will be able to demonstrate a strong track record of success in driving pre-commercialization and commercialization strategies and managing cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Brand management tools (e.g., Brandfolder, Frontify, Brand24)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The successful candidate will be comfortable using a range of tools and technologies to support their work in brand management, project management, and cross-functional collaboration.

👔 Cultural Fit Considerations

Company Values:

• Care: Sobi is committed to caring for patients, employees, and the communities in which it operates
• Ownership: Sobi empowers its employees to take ownership of their roles and responsibilities
• Ambition: Sobi strives to be the best in its field and make a positive impact on the lives of patients
• Urgency: Sobi acts with a sense of urgency to drive progress and achieve its goals
• Partnership: Sobi fosters a culture of collaboration and partnership, both internally and externally

Work Style:

• Sobi offers a flexible, remote work arrangement, with the opportunity to collaborate with a global, multicultural team
• The company values a results-driven, autonomous work style, with a focus on delivering high-quality work on time and within budget
• Sobi encourages a culture of continuous learning and development, with a focus on supporting the health and happiness of its staff

Self-Assessment Questions:

• Do you align with Sobi's values of Care, Ownership, Ambition, Urgency, and Partnership?
• Are you comfortable working in a remote, multicultural environment and managing your time and priorities independently?
• Do you have a results-driven, autonomous work style, with a focus on delivering high-quality work on time and within budget?

ASSUMPTION: The successful candidate will be able to demonstrate a strong alignment with Sobi's values and a comfortable working in a remote, multicultural environment. They will be able to work effectively independently and manage their time and priorities to deliver high-quality work on time and within budget.

⚠️ Potential Challenges

• The remote work arrangement may present challenges in terms of communication and collaboration, requiring the successful candidate to be proactive and effective in managing virtual teams
• The global nature of the role may require the successful candidate to work with a wide range of stakeholders, each with their own priorities and expectations
• The fast-paced, dynamic nature of the biopharmaceutical industry may present challenges in terms of keeping up with the latest developments and trends
• The successful candidate may face challenges in balancing the demands of the role with their personal and professional responsibilities

ASSUMPTION: The successful candidate will be able to overcome these challenges by demonstrating strong communication and collaboration skills, a proactive and adaptable work style, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role is unique in its focus on driving the pre-commercialization and commercialization strategies for a global brand in the rare disease space
• Similar roles may include Brand Director, Global Brand Manager, or Commercialization Manager, but this role offers a unique opportunity to work on a global brand from pre-commercialization to commercialization
• Career paths for this role may include progression to senior brand management roles, commercial leadership roles, or other strategic roles within the company

ASSUMPTION: The unique nature of this role offers a rare opportunity for an experienced brand manager to drive the success of a global brand in the rare disease space. The successful candidate will have the chance to make a significant impact on the lives of patients and gain valuable experience working with a global, multicultural team.

📝 Sample Projects

• Developing and executing a global brand strategy for Olezarsen, including positioning, communication, congress strategy, KOL management, geographical expansion, and training plan
• Managing the day-to-day brand marketing activities for Olezarsen, including strategic planning, budget management, and performance monitoring
• Collaborating with cross-functional teams, affiliates, and external stakeholders to ensure successful launch preparation and execution in line with business opportunities and needs

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the successful candidate may face in this role. They will require a strong background in global brand management, with a focus on rare diseases, and the ability to work effectively in a remote, multicultural environment.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for the pre-commercialization and commercialization process for a brand like Olezarsen?
• How does Sobi support its employees in balancing the demands of the role with their personal and professional responsibilities?
• Can you provide an example of a successful brand launch that Sobi has led, and what factors contributed to its success?
• How does Sobi foster a culture of collaboration and partnership, both internally and externally?
• What opportunities are there for professional growth and development within the company?

ASSUMPTION: These questions are designed to help the successful candidate better understand the role, the company, and the opportunities for professional growth and development. They will also help the candidate assess their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand management experience and skills
• Prepare for your interviews by researching Sobi's mission, values, and culture, and be ready to discuss your experience with rare diseases and global brand management
• Demonstrate your ability to work effectively in a remote, multicultural environment
• Showcase your strategic thinking and problem-solving abilities through specific examples from your past experiences
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.