📌 Core Information
🔹 Job Title: Global Brand Manager
🔹 Company: Intrepid
🔹 Location: Australia
🔹 Job Type: Full-Time
🔹 Category: Travel Arrangements
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Australia)
🚀 Job Overview
Key aspects of this role include:
- Driving global brand campaigns and brand health programs
- Collaborating with internal and external stakeholders
- Protecting and evolving Intrepid's brand identity globally
- Making strategic, data-driven recommendations to shape the business
ASSUMPTION: This role requires a strong project management skillset, with a focus on integrated, multi-channel brand campaigns and brand insights analysis.
📋 Key Responsibilities
✅ Own the delivery of integrated, multi-channel brand campaigns
✅ Lead the brand health program and make strategic, data-driven recommendations
✅ Collaborate with internal and external stakeholders to protect and evolve Intrepid's brand identity globally
✅ Use a holistic business approach to help shape the business
✅ Bring curiosity, momentum, and innovative thinking to all aspects of the role
ASSUMPTION: This role requires a high level of communication, project management, and stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of management experience in a brand, communications, or marketing role
Required Skills:
- Proven proficiency in insights analysis and reporting
- Demonstrated experience in coordinating large-scale, fully integrated global brand campaigns
- Solid project management, stakeholder management, communication, and interpersonal skills
- Strong brand expertise with a confident understanding of core brand concepts
- 2+ years of experience using Qualtrics XM (or similar) for brand and customer consumer insights
Preferred Skills:
- Experience in the travel industry
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience in the travel industry and fluency in multiple languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: AUD 90,000 - 120,000 per annum (based on industry standards for a mid-senior level role in Australia)
Benefits:
- Opportunity to work for a certified B Corp with a strong focus on sustainability and responsible travel
- Discounted travel and adventure experiences
- Flexible work arrangements
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level role in Australia. Benefits may vary and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Intrepid is a global adventure tour operator, offering sustainable experience-rich travel to over 900 trips on all seven continents.
Company Size: Intrepid has 1,001-5,000 employees, making it a mid-sized company with a well-established structure.
Founded: Intrepid was founded in 1989 and has been taking small groups to travel the local way for over three decades.
Company Description:
- Intrepid is majority-owned by its co-founders and staff
- It operates the majority of its trips through a global network of 27 destination management companies (DMCs)
- It has a not-for-profit foundation, The Intrepid Foundation, which has raised over AUD $15.5m for 160 charities around the world since 2002
Company Specialties:
- Sustainable experience-rich travel
- Seven continent travel operator
- Carbon neutral
- Responsible travel
- B Corporation
- Small group adventures
- Day tours
- Tailor-made travel
- Destination management companies
- Adventure travel
Company Website: http://www.intrepidtravel.com
ASSUMPTION: Intrepid's focus on sustainability, responsible travel, and being a certified B Corp may indicate a company culture that values social responsibility and environmental stewardship.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Global Brand Management
Work Arrangement: Full-time, on-site in Australia
Growth Opportunities:
- Potential to grow within the global brand management team
- Opportunity to work on diverse projects and campaigns
- Chance to develop skills in a fast-paced, dynamic environment
ASSUMPTION: As a mid-sized company, Intrepid may offer more opportunities for growth and advancement compared to larger corporations.
🌍 Location & Work Environment
Office Type: Intrepid's headquarters is located in Melbourne, Australia
Office Location(s): 567 Collins Street, Melbourne, Victoria 3000, AU
Geographic Context:
- Melbourne is the second-most populous city in Australia
- It is known for its cultural diversity, vibrant arts scene, and sports culture
- Melbourne has a temperate oceanic climate, with warm summers and cool winters
Work Schedule: Full-time, 40 hours per week, with flexible work arrangements
ASSUMPTION: Melbourne's cultural diversity and vibrant arts scene may provide a stimulating environment for creative and innovative thinking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the global brand management team
Key Assessment Areas:
- Brand management and campaign delivery skills
- Communication and interpersonal skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with Intrepid's values
Application Tips:
- Highlight relevant experience in brand management, campaign delivery, and insights analysis
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful brand campaigns and insights analysis projects
- Research Intrepid's company culture and values to demonstrate alignment
ATS Keywords: Brand Management, Campaign Delivery, Insights Analysis, Project Management, Stakeholder Management, Communication Skills, Interpersonal Skills, Brand Expertise, Qualtrics XM, Data-Driven Recommendations, Strategic Thinking, Curiosity, Innovative Thinking
ASSUMPTION: Intrepid's interview process may place a strong emphasis on cultural fit and alignment with the company's values, as it is majority-owned by its co-founders and staff.
🛠️ Tools & Technologies
- Qualtrics XM (or similar) for brand and customer consumer insights
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: While not explicitly stated, these tools and technologies are commonly used in brand management roles and may be relevant to this position.
👔 Cultural Fit Considerations
Company Values:
- Adventure
- Responsible Travel
- Community
- Passion
- Expertise
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Creative and innovative
- Data-driven and strategic
Self-Assessment Questions:
- Do you have a passion for adventure and responsible travel?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a creative and innovative approach to brand management?
- Are you comfortable using data to drive strategic decisions?
ASSUMPTION: Intrepid's company values and work style may indicate a company culture that prioritizes collaboration, adaptability, creativity, and data-driven decision-making.
⚠️ Potential Challenges
- Managing global brand campaigns across multiple time zones and cultures
- Balancing the need for consistency with the need for local relevance
- Keeping up with the fast-paced and dynamic nature of the travel industry
- Working with a diverse range of internal and external stakeholders
ASSUMPTION: These challenges are common in global brand management roles and may require strong project management, communication, and stakeholder management skills.
📈 Similar Roles Comparison
- This role is similar to a Global Brand Manager in other industries, but may have a stronger focus on sustainability and responsible travel
- Compared to regional or local brand management roles, this role has a broader scope and requires more strategic thinking
- This role may offer more opportunities for growth and advancement compared to larger corporations, due to Intrepid's mid-sized company structure
ASSUMPTION: While this role shares similarities with other global brand management roles, its focus on sustainability and responsible travel may make it unique within the travel industry.
📝 Sample Projects
- Developing and executing a global brand campaign to launch a new product or service
- Conducting a brand health audit and making data-driven recommendations to improve brand performance
- Managing a team of brand managers to deliver multiple campaigns simultaneously
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that a Global Brand Manager at Intrepid may be expected to perform.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall global brand management strategy?
- What are the biggest challenges facing the global brand management team currently?
- How does Intrepid support the professional development and growth of its employees?
- What is the company culture like, and how does this role contribute to it?
- How does Intrepid measure the success of its brand campaigns and brand health initiatives?
ASSUMPTION: These interview questions are designed to gain a deeper understanding of the role, the team, and the company culture, as well as to demonstrate the candidate's interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful brand campaigns and insights analysis projects
- Research Intrepid's company culture and values to demonstrate alignment
- Follow up with the hiring manager one week after submitting your application to express your continued interest
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
