📌 Core Information
🔹 Job Title: Global Brand Manager - Guest Experience (Hotel Indigo)
🔹 Company: IHG Hotels & Resorts
🔹 Location: Georgia, United States (Hybrid work arrangement)
🔹 Job Type: Full-time
🔹 Category: Hospitality, Brand Management
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (3 days a week in office)
🚀 Job Overview
Key aspects of this role include:
- Managing global brand strategy implementation for Hotel Indigo, with a focus on the Americas region
- Ensuring brand consistency and enhancing guest experiences to drive satisfaction, elevate brand performance, and fuel growth
- Collaborating with stakeholders to design and deliver service enhancements informed by consumer and commercial insights
- Supporting the evolution of brand standards and operational tactics to drive performance in various areas
- Leading and managing the Hotel Leadership Brand Engagement Plan and Comms Calendar
ASSUMPTION: This role requires a dynamic individual with excellent communication, organization, and stakeholder management skills, as well as a creative and analytical mindset.
📋 Key Responsibilities
✅ Manage the design and delivery of guest experience enhancements and future innovation
✅ Champion the brand guest experience implementation for Hotel Indigo, including delivery and refinement of key brand-led hallmarks and initiatives
✅ Work with key stakeholders to define, design, and execute enhancements to the brand's service proposition and online service modules
✅ Support the evolution of brand standards for Hotel Indigo by working with the brand standards team, brand team, and wider global stakeholders
✅ Support the Director, Global Guest Experience, in developing the guest experience strategy for the brand
✅ Input and support the development and implementation of operational tactics that drive performance in areas such as Guest Experience, Service, Training, Quality, etc.
✅ Lead and manage the Hotel Leadership Brand Engagement Plan and Comms Calendar
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's or Master's Degree in Marketing, Hospitality, or a relevant field of work
Experience: Minimum 5 years' experience in brand marketing or marketing experience in a dynamic service/consumer-led organization for a lifestyle brand
Required Skills:
- Proven ability to manage global brand strategy implementation
- Excellent communication and organization skills
- Strong internal and external stakeholder relationship management
- Creative and analytical thinking
- Ability to consider the wider business environment
Preferred Skills:
- Experience in the hospitality industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the hospitality industry and fluency in additional languages may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $58,844 to $125,000 (Estimated based on industry standards for a mid-level brand manager role in the hospitality industry)
Benefits:
- Paid Time Off
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401K
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days a week in office)
ASSUMPTION: The provided salary range is an estimate based on industry standards for a mid-level brand manager role in the hospitality industry. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on hotel management and operations
Company Size: 10,001+ employees (Global hospitality company with a presence in over 100 countries)
Founded: 2003 (As IHG Hotels & Resorts)
Company Description:
- IHG Hotels & Resorts is a global hospitality company with a purpose to provide True Hospitality for Good
- Operates 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programs
- Has over 6,300 open hotels in more than 100 countries and a development pipeline of over 2,000 properties
Company Specialties:
- Hotels
- Resorts
- Hospitality
- Food & Beverage
Company Website: http://www.ihgplc.com
ASSUMPTION: IHG Hotels & Resorts is a well-established hospitality company with a strong global presence and a diverse portfolio of hotel brands.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Director, Global Guest Experience
Work Arrangement: Hybrid (3 days a week in office)
Growth Opportunities:
- Potential career progression within the brand management or hospitality industry
- Opportunities to work on global projects and collaborate with diverse teams
- Possibility to gain experience in various aspects of brand management and hospitality operations
ASSUMPTION: This role offers opportunities for professional growth and development within the hospitality industry.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Windsor, Berkshire, UK (Headquarters); Atlanta, Georgia, USA (Americas Regional Office)
Geographic Context:
- Georgia, United States: The role is based in the Americas region, with a focus on the US market
- Windsor, Berkshire, UK: The company's global headquarters is located in the UK
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days a week in office)
ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong connection to the office and team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Director, Global Guest Experience
Key Assessment Areas:
- Brand management and strategy development
- Stakeholder communication and collaboration
- Problem-solving and analytical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant brand management experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences related to the role
- Prepare examples of successful brand initiatives or projects you've led
- Research IHG Hotels & Resorts and the Hotel Indigo brand to demonstrate your enthusiasm and understanding
ATS Keywords: Brand Management, Guest Experience, Service Proposition, Operational Tactics, Quality Evaluation, Performance Monitoring, Innovation, Training, Food & Beverage, Brand Standards, Market Insights
ASSUMPTION: The application process may vary based on the hiring manager's preferences and the current needs of the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Communication and collaboration tools (e.g., email, Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies may vary based on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- True Hospitality
- We Care
- Integrity
- One Team
- Respect
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering exceptional guest experiences
Self-Assessment Questions:
- How do you embody the value of True Hospitality in your daily work?
- Describe a time when you had to adapt to significant changes in a project or initiative. How did you handle it?
- How do you prioritize and manage multiple projects or responsibilities to ensure successful outcomes?
ASSUMPTION: IHG Hotels & Resorts values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be more likely to succeed.
⚠️ Potential Challenges
- Managing global brand strategy implementation across diverse markets and cultures
- Balancing the needs of various stakeholders, including hotel owners, franchisees, and internal teams
- Adapting to changes in the hospitality industry and consumer preferences
- Ensuring brand consistency and quality across a wide range of hotel properties
ASSUMPTION: The role may present unique challenges related to global brand management, stakeholder communication, and industry dynamics.
📈 Similar Roles Comparison
- This role is similar to other brand manager positions within the hospitality industry, but with a focus on global implementation and guest experience enhancement
- Compared to other brand management roles, this position requires a strong understanding of the hospitality industry and its unique challenges
- Career progression may involve moving into senior brand management roles, director-level positions, or other leadership opportunities within the hospitality industry
ASSUMPTION: While this role shares similarities with other brand management positions, its focus on global implementation and guest experience enhancement sets it apart.
📝 Sample Projects
- Developing and implementing a global guest experience enhancement strategy for Hotel Indigo
- Collaborating with stakeholders to design and execute service enhancements informed by consumer and commercial insights
- Supporting the evolution of brand standards and operational tactics to drive performance in various areas
ASSUMPTION: These sample projects are based on the core responsibilities and required qualifications outlined in the job description.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand strategy for Hotel Indigo, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments and stakeholders?
- How does IHG Hotels & Resorts support the professional development and growth of its employees, particularly in brand management roles?
- What are the most significant challenges facing the Hotel Indigo brand, and how can this role help address them?
- How does the company foster a culture of innovation and continuous improvement within its brands?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of successful brand initiatives or projects you've led, focusing on global implementation and guest experience enhancement
- Research IHG Hotels & Resorts and the Hotel Indigo brand to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
