Global Brand Marketing Intern

📌 Core Information

🔹 Job Title: Global Brand Marketing Intern

🔹 Company: New Balance

🔹 Location: Brighton, MA

🔹 Job Type: Part-Time, Intern

🔹 Category: Marketing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (3 days in office per week)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Global Brand Marketing and Ambassador Integration teams on various projects
• Assisting with New Balance Ambassador Integration Planning and Global Brand Campaign Development
• Monitoring athlete posts and trends to provide insights on NB’s young athletes from 18-25 year-old lens
• Gaining understanding of how campaigns work across global markets and with partners

ASSUMPTION: This internship is designed to provide hands-on experience in global brand marketing and ambassador integration for students working towards a B.A./B.S. degree.

📋 Key Responsibilities

✅ Assist with New Balance Ambassador Integration Planning

• Provide support to Global Ambassador Integration team and Sports Marketing teams on implementation of our Ambassador Integration strategy
• Monitor athlete posts and trends and provide insights on NB’s young athletes from 18-25 year-old lens

✅ Assist with Global Brand Campaign Development

• Provide support to Global Brand team on all tasks related to development of our global brand campaigns
• Gain understanding of how campaign works across our global markets and with partners

ASSUMPTION: The intern will work closely with the Global Brand Marketing and Ambassador Integration teams to ensure consistent and effective brand representation across all channels.

🎯 Required Qualifications

Education: Pursuing a B.A./B.S. degree

Experience: No relevant experience required, but previous internships or relevant coursework is a plus

Required Skills:

• Strong oral and written communication skills
• Ability to manage multiple projects simultaneously
• Ability to build strong internal and external relationships
• Energetic, positive, can-do attitude
• Experience working in a team environment

Preferred Skills:

• Previous experience in marketing or a related field
• Familiarity with social media platforms and trends
• Basic knowledge of marketing analytics tools

ASSUMPTION: While previous experience is not required, candidates with relevant coursework or internships may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Internships at New Balance typically offer hourly wages ranging from $15 to $20, depending on experience and education level.

Benefits:

• Three options for medical insurance
• Dental and vision insurance
• $1,000 yearly lifestyle reimbursement
• 4 weeks of vacation
• 12 holidays
• Generous parental leave

Working Hours: Part-time, 20-25 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: New Balance operates in the Sporting Goods Manufacturing industry, with a focus on athletic footwear, apparel, and accessories.

Company Size: New Balance is a mid-sized company with 5,001-10,000 employees globally.

Founded: 1906, in Boston, MA

Company Description:

• New Balance is an independent, privately-held company that empowers people through sport and craftsmanship to create positive change around the world.
• The company is committed to supporting the performance of athletes and setting the standard for comfort and fit in the footwear industry.
• New Balance is known for its fearless independence, innovation, and dedication to quality and craftsmanship.

Company Specialties:

• Running & Outdoor
• Training
• Lifestyle
• Lacrosse
• Tennis & Court
• Kids
• Apparel
• Baseball
• Track & Field
• Soccer
• Skateboarding
• Softball
• Golf
• Cycling
• and Hiking

Company Website: http://www.newbalance.com

ASSUMPTION: New Balance's focus on craftsmanship, quality, and innovation sets it apart in the competitive sporting goods industry.

📊 Role Analysis

Career Level: This internship is an entry-level position designed to provide hands-on experience in global brand marketing and ambassador integration.

Reporting Structure: The intern will report directly to the Global Brand Marketing and Ambassador Integration teams.

Work Arrangement: Hybrid, with 3 days in the office per week (Tuesdays, Wednesdays, and Thursdays) and the option to work remotely for up to 4 weeks per calendar year.

Growth Opportunities:

• Potential full-time employment opportunities upon completion of the internship
• Chance to work on global campaigns and collaborate with international teams
• Opportunity to learn from experienced marketing professionals and gain valuable insights into the industry

ASSUMPTION: This internship provides a unique opportunity for students to gain real-world experience in global brand marketing and ambassador integration, with the potential for long-term career growth within the company.

🌍 Location & Work Environment

Office Type: New Balance's headquarters is a modern, collaborative workspace designed to foster teamwork and innovation.

Office Location(s): 100 Guest St, Brighton Landing, Brighton, MA 02135-2088, US

Geographic Context:

• Brighton is a neighborhood in Boston, MA, with a diverse population and a mix of urban and suburban characteristics.
• The area offers a variety of cultural attractions, dining options, and recreational activities.
• Boston is a major hub for education, healthcare, and technology, with a thriving job market and numerous opportunities for professional growth.

Work Schedule: Part-time, with flexible scheduling to accommodate the intern's academic commitments.

ASSUMPTION: The intern will have the opportunity to work in a dynamic, fast-paced environment alongside experienced marketing professionals, with the potential to make a significant impact on global brand campaigns.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the New Balance careers website
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Global Brand Marketing and Ambassador Integration teams
• Background check and offer extension

Key Assessment Areas:

• Communication skills and ability to work effectively in a team environment
• Understanding of global brand marketing and ambassador integration principles
• Problem-solving skills and ability to manage multiple projects simultaneously
• Cultural fit and alignment with New Balance's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences that match the job requirements
• Demonstrate your understanding of global brand marketing and ambassador integration by providing specific examples or case studies
• Showcase your enthusiasm for the role and New Balance's mission by researching the company and its products

ATS Keywords: Global Brand Marketing, Ambassador Integration, Marketing Intern, Brand Strategy, Campaign Development, Athlete Posts, Social Media Trends, Marketing Analytics

ASSUMPTION: New Balance uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Twitter, Facebook, etc.)
• Marketing analytics tools (Google Analytics, Hootsuite, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be helpful in performing the job effectively.

👔 Cultural Fit Considerations

Company Values:

• Independence: Fearless, innovative, and committed to doing things our way
• Quality: Dedicated to craftsmanship, comfort, and fit in all our products
• Performance: Focused on supporting the performance of athletes and empowering people through sport

Work Style:

• Collaborative: New Balance fosters a team-oriented work environment where everyone's ideas are valued
• Dynamic: The company operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and proactive
• Inclusive: New Balance is committed to creating a diverse, equitable, and inclusive workplace where everyone feels valued and respected

Self-Assessment Questions:

• Do you share New Balance's commitment to independence, quality, and performance in your personal and professional life?
• Are you comfortable working in a dynamic, collaborative environment where priorities and projects may change frequently?
• Do you have a positive, can-do attitude and a willingness to learn and adapt in a fast-paced setting?

ASSUMPTION: New Balance values candidates who align with its core values and are eager to contribute to its mission and culture.

⚠️ Potential Challenges

• Managing multiple projects simultaneously may be challenging for some candidates
• Working in a fast-paced, dynamic environment may require candidates to be adaptable and proactive
• Candidates may face competition from other internship applicants with relevant experience or skills
• Brighton, MA, may have a higher cost of living compared to other areas, which could impact the candidate's budget and lifestyle

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This internship is unique in its focus on global brand marketing and ambassador integration, but similar roles may include marketing coordinator, brand manager, or social media specialist positions
• New Balance's focus on craftsmanship, quality, and innovation sets it apart from other sporting goods manufacturers
• This internship offers a unique opportunity to gain experience in global brand marketing and ambassador integration, with the potential for long-term career growth within the company

ASSUMPTION: While similar roles may exist in the industry, this internship offers a unique opportunity to gain experience in global brand marketing and ambassador integration with a well-established, innovative company.

📝 Sample Projects

• Assisting in the development and execution of a global brand campaign, including market research, creative concept development, and partner coordination
• Monitoring and analyzing athlete posts and trends to provide insights and recommendations for New Balance's young athletes from 18-25 year-old lens
• Collaborating with the Global Brand team to create and implement an Ambassador Integration strategy, including athlete activation, event planning, and content creation

ASSUMPTION: These sample projects are designed to provide the intern with a well-rounded experience in global brand marketing and ambassador integration, with the opportunity to make a significant impact on New Balance's global brand presence.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship, and how will my work contribute to the overall success of the Global Brand Marketing and Ambassador Integration teams?
• How does New Balance support the professional growth and development of its interns?
• What opportunities exist for full-time employment upon completion of the internship?
• How does New Balance foster a collaborative and inclusive work environment, and what steps are taken to ensure the success of its interns?
• What are the most challenging aspects of working in global brand marketing and ambassador integration, and how can I best prepare for these challenges?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to your professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences that match the job requirements
• Prepare examples or case studies that demonstrate your understanding of global brand marketing and ambassador integration
• Research New Balance's mission, values, and products to showcase your enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.