📌 Core Information
🔹 Job Title: Global Brand Public Relations
🔹 Company: The Coca-Cola Company
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time, Hybrid (3 days in-person, 2 days virtual)
🔹 Category: Public Relations, Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global brand campaigns and launches
- Cross-functional collaboration with various teams and partners
- Cultivating relationships with key reporters and industry influencers
- Identifying high-impact executive communications opportunities
- Protecting and enhancing the company's corporate reputation
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Develop and execute strategic PR plans to promote brands across various media channels
✅ Cultivate and maintain relationships with key reporters and industry influencers
✅ Identify high-impact executive communications opportunities
✅ Protect and enhance the company's corporate reputation through earned and social first strategies
✅ Coordinate with cross-functional partners to identify opportunities and mitigate risk
✅ Create compelling press material, including global plans and playbooks, to maximize media exposure
✅ Collaborate with internal teams to create unified brand voices across all communication channels
✅ Manage crisis communications and opportunities for experiential storytelling
✅ Measure and iterate on campaign effectiveness, providing insights and recommendations
ASSUMPTION: This role involves a high level of multitasking, attention to detail, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Marketing, or a related field
Experience: Minimum 8 years of experience in PR, in-house or agency
Required Skills:
- Exceptional written and verbal communication skills
- Knowledge of industry trends and cutting-edge communications strategies
- Ability to launch multiple product campaigns simultaneously
- Experience in music, entertainment, sports, or creator industries (preferred)
Preferred Skills:
- Experience with data analytics and digital content creation
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong understanding of global brand management and experience working with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $162,800 - $186,900 per year (based on industry standards for this role and experience level)
Benefits:
- Medical, financial, and other benefits
Working Hours: Full-time, 40 hours per week (with a hybrid work schedule)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services, with a focus on global brand management and marketing
Company Size: 10,001+ employees, providing a large and diverse work environment with ample growth opportunities
Founded: 1886, with a rich history and established brand presence worldwide
Company Description:
- Global leader in the beverage industry, offering a wide range of sparkling soft drinks, water, sports, coffee, tea, juice, value-added dairy, and plant-based beverages
- Committed to refreshing the world and making a difference through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions
- Employing over 700,000 people worldwide, helping bring economic opportunity to local communities
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established brand with a strong global presence, offering numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Experienced professional, with the opportunity to grow into a leadership role
Reporting Structure: This role reports directly to the Senior Director of Global Brand Communications
Work Arrangement: Hybrid, with 3 days per week in-person and 2 days virtual
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the global brand communications team
- Opportunities to work on high-profile campaigns and collaborate with industry leaders
- Access to professional development resources and training programs
ASSUMPTION: This role offers a unique opportunity to work on iconic global brands and gain valuable experience in cross-functional collaboration and global brand management.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern and collaborative workspace in Atlanta, Georgia
Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US
Geographic Context:
- Atlanta, Georgia, offers a vibrant and diverse urban environment with numerous cultural attractions and recreational opportunities
- The city is home to a thriving job market and a strong economy, providing ample networking and career growth opportunities
- Atlanta is easily accessible by air, with Hartsfield-Jackson Atlanta International Airport being one of the world's busiest airports
Work Schedule: Full-time, with a hybrid work arrangement (3 days in-person, 2 days virtual)
ASSUMPTION: Atlanta offers a dynamic and engaging work environment, with a diverse and multicultural population, and a thriving business community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
Key Assessment Areas:
- Communication skills and ability to develop strategic PR plans
- Experience in global brand management and cross-functional collaboration
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the company's brand and values in your application materials
- Prepare examples of your past work that showcase your ability to develop and execute strategic PR plans
ATS Keywords: Global brand communications, PR strategy, cross-functional collaboration, crisis communications, executive communications, earned media, social media, brand launches, campaign development
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on communication skills and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Cision, Muck Rack, or other media database platforms
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various communication and project management tools, as well as familiarity with media database platforms and social media management tools.
👔 Cultural Fit Considerations
Company Values:
- Leadership: Inspiring and empowering others to achieve excellence
- Collaboration: Working together to achieve common goals
- Integrity: Upholding the highest ethical standards in all actions
- Accountability: Taking responsibility for one's actions and delivering on commitments
- Passion: Demonstrating enthusiasm and commitment to the company's mission
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven and analytical, with a focus on measuring and iterating on campaign effectiveness
Self-Assessment Questions:
- How do you align with the company's values, particularly in the context of this role?
- How do you approach cross-functional collaboration and stakeholder management in a global brand communications role?
- How do you measure and iterate on campaign effectiveness, and how do you ensure continuous improvement?
ASSUMPTION: The Coca-Cola Company values a diverse and inclusive work environment, with a strong emphasis on collaboration, integrity, and accountability.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and high expectations
- Navigating a large and complex organization, with numerous stakeholders and competing priorities
- Adapting to a fast-paced and dynamic work environment, with a focus on continuous improvement and innovation
- Balancing the need for strategic thinking with the need for tactical execution and attention to detail
ASSUMPTION: This role presents unique challenges and opportunities for professional growth and development, requiring strong communication skills, strategic thinking, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to related roles in global brand communications, this position offers a unique opportunity to work on iconic global brands and gain valuable experience in cross-functional collaboration and global brand management
- Industry-specific context: The beverage industry is highly competitive and dynamic, with a strong focus on innovation and continuous improvement
- Career path comparison: This role offers a clear path for career advancement within the global brand communications team, with opportunities to take on additional responsibilities and grow into leadership positions
ASSUMPTION: This role offers a unique opportunity to work on iconic global brands and gain valuable experience in cross-functional collaboration and global brand management, with a clear path for career advancement within the global brand communications team.
📝 Sample Projects
- Developing and executing a global PR campaign for the launch of a new product line, including earned media outreach, influencer partnerships, and social media activation
- Managing a crisis communications situation, including developing key messages, coordinating with internal stakeholders, and executing a strategic response plan
- Creating a comprehensive brand communications playbook, including brand voice guidelines, messaging frameworks, and visual identity standards
ASSUMPTION: These sample projects demonstrate the strategic and tactical skills required for success in this role, with a focus on global brand management, cross-functional collaboration, and crisis communications.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global brand communications team?
- How does this role fit into the company's overall brand strategy and marketing objectives?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: These key questions help applicants better understand the role, the team, and the company's expectations, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work that showcase your ability to develop and execute strategic PR plans
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
