📌 Core Information
🔹 Job Title: Global Brand Sr Director - Sprite
🔹 Company: The Coca-Cola Company
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Food and Beverage Services
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the global expansion of Sprite Zero Sugar
- Driving key global partnerships in Music and Food
- Collaborating with cross-functional teams to expand cold availability and affordability
- Lifting and scaling best practices across the Sprite global network
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand marketing within the beverage industry.
📋 Key Responsibilities
✅ Lead the expansion of Sprite Zero Sugar globally, driving growth through strategic marketing initiatives and innovation
✅ Lead the Sprite X Hydration innovation platform and identify white space opportunities for growth
✅ Lead key global partnerships in Music and Food, leveraging these collaborations to enhance brand visibility and appeal
✅ Lead Sparkling Flavors portfolio system engagement, ensuring alignment with global brand strategy and consumer preferences
✅ Support the Sprite Vice President in the LRP and ABP process, contributing to the development and execution of annual business plans
✅ Collaborate closely with global C&CL and key OU commercial organizations to expand cold availability and affordability, driving accessibility and affordability for consumers
✅ Work together with the Sprite Global network to lift and scale best practices, drive one common vision/playbook for growth, understand in-market results, build a shared culture of growth-centricity and marketing excellence
ASSUMPTION: This role involves a high degree of cross-functional collaboration and global coordination, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience inside TCCC, with a mandatory background in brand marketing. Additional preferred experience: franchise leadership or frontline.
Required Skills:
- Proven track record in brand building and marketing planning
- Consumer-centric thinking and curiosity
- Experience running complex cross-functional projects
- Strong leadership and collaboration skills
- Fluency in English
Preferred Skills:
- Experience in franchise leadership or frontline roles
- Fluency in additional languages (Spanish, Mandarin, etc.)
ASSUMPTION: Given the global nature of this role, candidates with international experience and language skills may be at an advantage.
💰 Compensation & Benefits
Salary Range: $189,000 - $217,000 USD (Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.)
Benefits:
- Medical, Financial, Career Development, Learning Culture
Annual Incentive Reference Value Percentage: 30% (Annual Incent reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.)
Working Hours: Full-time, typically 40 hours per week. Occasional travel required (00% - 25%).
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role within the beverage industry. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on non-alcoholic beverages. The company is a global leader in its sector, with a strong brand presence and extensive distribution network.
Company Size: The Coca-Cola Company has 10,001+ employees worldwide, providing a large and diverse work environment. This size allows for significant growth opportunities and exposure to various aspects of the business.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into a multinational corporation with operations in over 200 countries and territories.
Company Description:
- The Coca-Cola Company is a global beverage manufacturer and marketer, offering a wide range of non-alcoholic beverages, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, and fairlife.
- The company is committed to bringing about real change, innovating its portfolio, transforming its business, and providing jobs and opportunities to local economies.
- The Coca-Cola Company is dedicated to refreshing the world and making a difference, with a focus on sustainability, innovation, and community engagement.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company's extensive global presence and diverse product portfolio provide a dynamic and challenging work environment for employees.
📊 Role Analysis
Career Level: This role is at the senior director level, requiring strategic thinking, leadership, and a proven track record in brand marketing.
Reporting Structure: The Global Brand Sr Director - Sprite reports directly to the Sprite Global Vice President, Oana Vlad.
Work Arrangement: This role is on-site, with occasional travel required (00% - 25%).
Growth Opportunities:
- Potential progression to a global vice president role within the Sprite brand or another global brand within the company.
- Expansion of responsibilities to include additional brands or categories within the company's portfolio.
- Development of leadership and management skills through mentorship and training programs offered by the company.
ASSUMPTION: Given the company's size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's global headquarters is located in Atlanta, Georgia, United States, with additional offices and facilities worldwide.
Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US
Geographic Context:
- Atlanta, Georgia, United States is the company's global headquarters and the primary location for this role.
- The city offers a vibrant business environment, with a strong focus on the beverage and consumer goods industries.
- Atlanta is known for its diverse culture, rich history, and numerous attractions, providing a dynamic and engaging work environment.
Work Schedule: Full-time, typically 40 hours per week. Occasional travel required (00% - 25%).
ASSUMPTION: The Atlanta office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team or a manager from the Sprite brand team.
- In-depth interview with the Sprite Global Vice President, Oana Vlad, and other key stakeholders from the Sprite brand team.
- Final interview with a senior leader from the Global Brands organization.
Key Assessment Areas:
- Strategic thinking and brand marketing expertise
- Leadership and collaboration skills
- Cross-functional project management experience
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience, strategic thinking, and leadership skills.
- Demonstrate your understanding of the Sprite brand and the global beverage industry in your application materials.
- Prepare for behavioral interview questions that focus on your experience with cross-functional collaboration, project management, and brand marketing.
ATS Keywords: Brand Building, Brand Marketing, Franchise Marketing, Innovation, Marketing Planning, Marketing Strategies, Organization, Product Development, Global Expansion, Partnerships, Cross-Functional Collaboration, Project Management
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit within the Sprite brand team and the broader organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Salesforce)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or adapted to by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Leadership: The ability to inspire and motivate others, driving excellence and results.
- Collaboration: Working together to achieve collective success, leveraging diverse perspectives and expertise.
- Integrity: Upholding the highest ethical standards, demonstrating honesty and transparency in all actions.
Work Style:
- Strategic: This role requires a strategic mindset, with a focus on long-term growth and innovation.
- Collaborative: The role involves extensive cross-functional collaboration, both within the Sprite brand team and with other global brands and functions.
- Dynamic: The work environment is fast-paced and ever-changing, requiring adaptability and resilience.
Self-Assessment Questions:
- How have you driven brand growth and innovation in previous roles, and how would you apply these skills to the Sprite brand?
- Can you describe a time when you successfully collaborated with cross-functional teams to achieve a common goal, and how would you apply this experience to this role?
- How do you stay up-to-date with industry trends and consumer behavior, and how would you leverage this knowledge to drive growth for the Sprite brand?
ASSUMPTION: Candidates who demonstrate a strong understanding of the company's values and a strategic, collaborative, and dynamic work style will be well-suited to this role.
⚠️ Potential Challenges
- The global nature of the role requires strong communication and collaboration skills, as well as the ability to manage multiple time zones and cultures.
- The fast-paced and ever-changing work environment can be challenging, requiring adaptability and resilience.
- The role involves a high degree of cross-functional collaboration, which can sometimes present challenges in terms of alignment and prioritization.
- The Atlanta office can be competitive, with a large number of talented professionals vying for limited opportunities.
ASSUMPTION: Candidates who are comfortable working in a dynamic, global, and collaborative environment will be best equipped to succeed in this role.
📈 Similar Roles Comparison
- This role is unique within the company, as it focuses specifically on the Sprite brand and its global expansion. However, it shares similarities with other senior director roles within the Global Brands organization, such as the Global Brand Director - Coca-Cola or Global Brand Director - Fanta.
- Compared to other senior director roles within the beverage industry, this role offers a unique opportunity to drive global brand growth and innovation for one of the world's most iconic beverage brands.
- Career progression for this role may involve transitioning to a global vice president role within the Sprite brand or another global brand within the company, or moving into a senior leadership role within the Global Brands organization.
ASSUMPTION: Candidates who are interested in driving global brand growth and innovation for a iconic beverage brand, and who are comfortable working in a dynamic and collaborative environment, will find this role to be an excellent fit.
📝 Sample Projects
- Developing and executing a global marketing plan for the launch of a new Sprite flavor, targeting intenders and neutrals to drive brand trial and conversion.
- Collaborating with global partners in Music and Food to create innovative and engaging consumer experiences that enhance brand visibility and appeal.
- Conducting market research and consumer insights analysis to inform brand positioning, messaging, and packaging strategies for the Sprite brand.
ASSUMPTION: These sample projects are designed to illustrate the strategic, collaborative, and innovative nature of the work required for this role.
❓ Key Questions to Ask During Interview
- How would you approach driving global brand growth and innovation for the Sprite brand, and what specific initiatives would you prioritize in your first 90 days?
- Can you describe the team structure for the Sprite brand, and how would you collaborate with cross-functional partners to drive one common vision/playbook for growth?
- How does the company support the professional development and growth of its employees, and what opportunities exist for career progression within the Global Brands organization?
- What are the key priorities for the Sprite brand in the next 1-3 years, and how would this role contribute to achieving those objectives?
- How would you ensure that the Sprite brand remains relevant and appealing to consumers in a rapidly changing global landscape?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the brand, and the company, as well as their strategic thinking and leadership skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://coke.wd1.myworkdayjobs.com/coca-cola-careers/job/US---GA---Atlanta/Global-Brand-Sr-Director---Sprite_R-122795-1
- Tailor your resume and cover letter to highlight your brand marketing experience, strategic thinking, and leadership skills, with a focus on the Sprite brand and the global beverage industry.
- Prepare for behavioral interview questions that focus on your experience with cross-functional collaboration, project management, and brand marketing.
- Follow up with the hiring manager, Oana Vlad, one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
