📌 Core Information
🔹 Job Title: Global Branding and Communications Manager (f/m/d)
🔹 Company: Awin
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Flexi-Office)
🚀 Job Overview
Key aspects of this role include:
- Driving global brand strategy and overseeing branding initiatives
- Expanding company presence in the U.S. and global markets
- Building brand equity and loyalty through creative campaigns and storytelling
- Enhancing internal communications and creating a harmonized internal communication strategy
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on both external and internal communications to drive business growth and maintain a competitive edge.
📋 Key Responsibilities
✅ Implement a central comprehensive global brand strategy that aligns with business objectives and drives brand awareness and loyalty
✅ Tailor branding efforts regionally while maintaining a cohesive brand identity
✅ Collaborate with internal teams to ensure consistent brand messaging in all external communications
✅ Identify and capitalize on opportunities to increase the company’s visibility across all target markets
✅ Lead and execute activities to maintain Awin’s brand reputation, including corporate announcements and crisis communication
✅ Support brand sunsetting of subsidiaries to maintain brand equity
✅ Collaborate with the Creative Lead on creative assets and brand guidelines, ensuring consistency across all platforms
✅ Monitor brand perception through market research, surveys, and customer feedback to continually optimize brand strategies
✅ Create quarterly and annual brand health reports to monitor progress against KPIs
✅ Enhance the current internal communications function, creating and implementing a strategy to harmonize internal communication at Awin
✅ Oversee the internal communications calendar, liaising with internal communications stakeholders from each department
✅ Empower internal teams to create internal content encompassing Awin’s Values and in Awin’s tone of voice
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with multiple stakeholders, and a deep understanding of branding and communications strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 5 years of proven experience in branding and communications, preferably at a technology/software company
Required Skills:
- Native-level English proficiency
- Thoughtful and compassionate copywriting skills across multiple channels
- Confident and comfortable owning and driving forward multiple key projects and responsibilities
- Strong analytical skills, able to report and optimize communication and strategies
Preferred Skills:
- Previous internal communication experience
- Previous experience working B2B and/or in a global team structure
ASSUMPTION: The ideal candidate will have a strong background in branding and communications, with a proven track record of driving brand awareness and loyalty in a global context.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated, based on industry standards for a senior communications role in London)
Benefits:
- Flexi-Week and Work-Life Balance: Four-day Flexi-Week at full pay and no reduction to annual holiday allowance
- Remote Working Allowance: Monthly allowance to cover part of running costs and support for setting up remote workspace
- Flexi-Office: Hybrid and remote work possibilities to work across Awin regions
- Development: Extensive training suite to support professional and personal development
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The estimated salary range is based on industry standards for a senior communications role in London, with a focus on branding and global communications. The benefits package is designed to support work-life balance and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Awin operates in the advertising services industry, focusing on affiliate marketing, affiliate partnerships, and martech solutions. The company connects customers with brands in over 180 countries, generating €17 billion in revenue for its advertisers and €1.3 billion for its publishers in the last financial year.
Company Size: Awin has 1,001-5,000 employees globally, with offices in multiple countries. This size allows for a diverse range of opportunities and a global perspective.
Founded: Awin was established in 2000 and is part of the Axel Springer and United Internet Groups. The company has grown to become a leading global affiliate network, powering 17 offices worldwide, over 1,400 employees, 1 million publishers, and 30,000 advertisers.
Company Description:
- Awin offers a global community of people, technology, and business intelligence insights, providing solutions to drive sustainable growth for its partners
- The company welcomes, supports, and celebrates differences in thinking, with a commitment to staff wellbeing and diversity, equity, and inclusion
- Awin’s global affiliate network is powered by its offices worldwide, connecting businesses with customers across various verticals, including retail, telecommunications, travel, and finance
Company Specialties:
- Affiliate marketing
- Affiliate partnerships
- Martech solutions
- Ecommerce partnerships
Company Website: Awin LinkedIn Profile
ASSUMPTION: Awin’s global presence and diverse range of clients offer unique opportunities for growth and exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is at the senior manager level, with the opportunity to drive strategic initiatives and oversee multiple projects
Reporting Structure: The Global Branding and Communications Manager reports directly to the Global Head of Communications and works closely with various internal teams and stakeholders
Work Arrangement: The role offers a hybrid work arrangement, with a flexible four-day workweek (Flexi-Week) and remote work options
Growth Opportunities:
- Potential to expand the company’s presence in new markets and regions
- Opportunity to drive strategic initiatives and shape the company’s global brand identity
- Possibility to collaborate with diverse teams and stakeholders, gaining exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential, with the opportunity to make a tangible impact on the company’s global brand and communications strategy.
🌍 Location & Work Environment
Office Type: Awin’s London office is located in the heart of the city, offering a modern and collaborative work environment
Office Location(s): 2 Thomas More Square, London, England E1W 1, GB
Geographic Context:
- London is a major global hub for advertising, marketing, and technology industries
- The city offers a diverse range of cultural, social, and professional opportunities
- London is well-connected by public transportation, with easy access to international airports
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: Awin’s London office provides a vibrant and dynamic work environment, with easy access to various amenities and transportation options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Global Head of Communications
- Second-round interview with key stakeholders from relevant departments
- Final interview with the Global Head of Communications and/or other senior leaders
Key Assessment Areas:
- Branding and communications strategy development
- Project management and stakeholder collaboration skills
- Cultural fit and alignment with Awin’s values
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant branding and communications experience, as well as your ability to work effectively with multiple stakeholders
- Prepare examples of your previous branding and communications campaigns, demonstrating your ability to drive brand awareness and loyalty
- Research Awin’s brand and values, and be prepared to discuss how your personal values align with the company’s culture
ATS Keywords: Global Branding, Communications Strategy, Stakeholder Collaboration, Project Management, Brand Awareness, Brand Loyalty
ASSUMPTION: Awin’s interview process is designed to assess the candidate’s strategic thinking, creativity, and ability to work effectively with multiple stakeholders in a global context.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
- Branding and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies for this role are standard in the branding and communications industry, with a focus on project management, communication, and design software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Awin prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations
- Collaborative: The company fosters a culture of teamwork and collaboration, with a focus on collective success
- Innovative: Awin encourages creativity, continuous learning, and a willingness to adapt and evolve in response to changing market conditions
Work Style:
- Strategic: The role requires a strategic mindset, with the ability to develop and execute long-term branding and communications plans
- Creative: Awin values creativity and encourages its team members to think outside the box and approach challenges from diverse perspectives
- Adaptable: The company operates in a dynamic and fast-paced environment, requiring team members to be flexible and adaptable in response to changing priorities and market conditions
Self-Assessment Questions:
- How do your personal values align with Awin’s company values, and how do you demonstrate these values in your daily work?
- Can you provide an example of a time when you had to adapt your communication strategy to accommodate a significant change in your target audience or market conditions?
- How do you approach collaboration with diverse teams and stakeholders, and how do you ensure that your communication strategies are tailored to meet their unique needs and preferences?
ASSUMPTION: Awin’s cultural fit considerations focus on the candidate’s ability to work effectively in a global and collaborative environment, with a strong emphasis on strategic thinking, creativity, and adaptability.
⚠️ Potential Challenges
- The role requires a strong understanding of global branding and communications strategies, with the ability to tailor branding efforts to diverse regional markets
- The candidate must be comfortable working with multiple stakeholders and navigating complex organizational structures
- The role may require occasional travel to Awin’s global offices, depending on business needs and priorities
- The candidate must be able to thrive in a fast-paced and dynamic work environment, with a focus on continuous learning and adaptation
ASSUMPTION: The potential challenges associated with this role are primarily related to the global nature of the position, the need to work effectively with multiple stakeholders, and the requirement to adapt to changing market conditions and priorities.
📈 Similar Roles Comparison
- This role differs from other branding and communications positions in its focus on global strategy development and execution, as well as its requirement to work effectively with multiple stakeholders in a complex organizational structure
- The role offers unique opportunities for growth and exposure to diverse industries and markets, with a strong emphasis on strategic thinking and creativity
- Career progression in this role may lead to senior leadership positions within the company, with the opportunity to drive strategic initiatives and shape the company’s global brand identity
ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse industries and markets, with a strong emphasis on strategic thinking and creativity.
📝 Sample Projects
- Developing and executing a global branding campaign to launch a new product or service offering
- Creating and implementing a comprehensive internal communications strategy to enhance employee engagement and alignment with the company’s values and objectives
- Conducting market research and analysis to assess the effectiveness of the company’s branding and communications strategies, and developing data-driven recommendations for optimization
ASSUMPTION: These sample projects are designed to illustrate the strategic and creative nature of the role, with a focus on driving brand awareness, loyalty, and engagement in a global context.
❓ Key Questions to Ask During Interview
- Can you describe the company’s global branding and communications strategy, and how this role contributes to its overall success?
- How does the company support the professional development and growth of its team members, particularly in the branding and communications field?
- Can you provide an example of a time when the company had to adapt its branding and communications strategy in response to a significant market change or challenge, and how this experience informed the company’s approach to global branding and communications?
- How does the company foster a culture of collaboration and teamwork, and what specific initiatives are in place to support this objective?
- What are the key priorities for this role in the first 90 days, and how does the company support new team members in achieving these goals?
ASSUMPTION: These key questions are designed to provide insight into the company’s global branding and communications strategy, as well as its approach to professional development, collaboration, and adaptation in response to changing market conditions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant branding and communications experience, as well as your ability to work effectively with multiple stakeholders
- Prepare examples of your previous branding and communications campaigns, demonstrating your ability to drive brand awareness and loyalty
- Research Awin’s brand and values, and be prepared to discuss how your personal values align with the company’s culture
- Follow up with the HR department one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
