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Global Campaign Manager- Bangalore

Cytiva
Full-time
On-site
Bangalore, Karnātaka, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Global Campaign Manager - Bangalore

πŸ”Ή Company: Cytiva

πŸ”Ή Location: Bangalore, Karnataka, India

πŸ”Ή Job Type: Full-Time, On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 14, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and managing impactful, omnichannel marketing campaigns
  • Developing compelling content and ensuring campaign execution
  • Collaborating with cross-functional stakeholders to define and prioritize campaigns
  • Driving adoption of new strategies and techniques within the marketing team
  • Ensuring regulatory compliance and brand guideline adherence for marketing materials

ASSUMPTION: This role requires a balance of creativity, strategic thinking, and project management skills. The ideal candidate will have experience in marketing or campaign management and be comfortable working in a dynamic, global team.

πŸ“‹ Key Responsibilities

βœ… Work closely with cross-functional business stakeholders to define and prioritize marketing campaigns, initiatives, and product launches

βœ… Build content strategy according to relevant industry segments, personas, and buyer’s journey stages

βœ… Ensure all marketing material complies with Cytiva’s brand guidelines, writing guidelines, local regulatory requirements, and work instructions for advertising and promotional collaterals

βœ… Drive adoption of new strategies, techniques, and tactics throughout the marketing communications team and extended marketing organization

βœ… Ensure KPIs for marketing campaigns, initiatives, and product launches are accurately set and reviewed collectively for each business

ASSUMPTION: The role involves a mix of strategic planning, content creation, and project management. Strong communication and stakeholder management skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, journalism, or a related field or in biotechnology or chemistry

Experience: 3-7 years experience in marketing, campaign, marketing communications, digital marketing, or a related field

Required Skills:

  • Proven marketing campaign and project management experience
  • Knowledge of marketing communications, integrated campaign strategies (traditional, digital, and events) and content marketing best practices
  • Fluency in written and spoken English

Preferred Skills:

  • Prior experience in the Life Sciences industry
  • Experience working with marketing automation, content management, and CRM tools

ASSUMPTION: While a background in the Life Sciences industry is preferred, candidates from other industries with strong marketing experience are encouraged to apply. Relevant transferable skills and a willingness to learn the industry specifics will be considered.

πŸ’° Compensation & Benefits

Salary Range: INR 12-18 LPA (Estimated, based on industry standards for the role and experience level)

Benefits:

  • Health Care Program
  • Paid Time Off

Working Hours: Full-time, typically 40 hours per week, with flexibility for project demands

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on individual qualifications and company discretion.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees

Founded: Cytiva is a global biotechnology leader dedicated to helping customers discover and commercialize the next generation of therapeutics. It is part of Danaher, a global science and technology leader.

Company Description:

  • Cytiva, now with the life sciences business from Pall Corporation, is a global biotechnology leader
  • Dedicated to helping customers discover and commercialize the next generation of therapeutics
  • Part of Danaher, a global science and technology leader

Company Specialties:

  • Biotechnology
  • mRNA
  • bioprocess
  • cell therapy
  • gene therapy
  • lab filtration
  • molecular biology
  • nanomedicine
  • downstream
  • upstream
  • bioreactor
  • cell culture
  • aseptic filling

Company Website: http://www.cytiva.com

ASSUMPTION: Cytiva is a global leader in biotechnology, offering a wide range of tools, technologies, and services to enable the development, manufacture, and delivery of transformative medicines to patients.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports to the Global Campaign Senior Manager

Work Arrangement: On-site role, with occasional travel (10-15%) for workshops, planning sessions, or events

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the marketing team
  • Opportunities to work on diverse campaigns and learn from experienced team members
  • Chance to gain exposure to the global biotechnology industry and its trends

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader biotechnology industry.

🌍 Location & Work Environment

Office Type: On-site, with a global team

Office Location(s): Bangalore, India

Geographic Context:

  • Bangalore is the capital of the Indian state of Karnataka
  • It is known as the "Silicon Valley of India" due to its high concentration of information technology companies
  • The city offers a mix of traditional Indian culture and modern urban living

Work Schedule: Full-time, typically 40 hours per week, with flexibility for project demands

ASSUMPTION: Bangalore offers a vibrant and dynamic work environment, with a mix of traditional Indian culture and modern urban living. The city is home to many multinational corporations and offers ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interviews with hiring managers and team members
  • Background check and offer

Key Assessment Areas:

  • Marketing and campaign management skills
  • Communication and stakeholder management
  • Problem-solving and strategic thinking
  • Cultural fit and alignment with Cytiva's values

Application Tips:

  • Highlight relevant marketing and campaign management experience
  • Demonstrate strong communication and stakeholder management skills
  • Showcase problem-solving and strategic thinking abilities
  • Tailor your resume and cover letter to emphasize your fit with the role and company

ATS Keywords: Marketing, Campaign Management, Digital Marketing, Content Strategy, Project Management, Integrated Campaign Strategies, Content Marketing, Communication, Stakeholder Management, Regulatory Compliance

ASSUMPTION: The application process at Cytiva is designed to assess candidates' skills, experience, and cultural fit. Applicants should be prepared to demonstrate their qualifications and provide examples of their work throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools
  • Content management systems
  • CRM software
  • Project management tools
  • Design and content creation tools

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's standards. Candidates should be comfortable learning and adapting to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Integrity
  • Collaboration
  • Sustainability

Work Style:

  • Global and collaborative team environment
  • Focus on results and continuous improvement
  • Adaptability and flexibility in a dynamic work environment

Self-Assessment Questions:

  • How do you align with Cytiva's values of innovation, quality, integrity, collaboration, and sustainability?
  • How do you approach working in a global, collaborative team environment?
  • How do you adapt to a dynamic work environment and changing priorities?

ASSUMPTION: Cytiva values diversity and inclusion, and seeks candidates who can thrive in a global, collaborative team environment and align with the company's values.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Adapting to a dynamic work environment and changing priorities
  • Working in a global team with diverse perspectives and time zones
  • Ensuring regulatory compliance and brand guideline adherence for marketing materials

ASSUMPTION: The role presents challenges that require strong project management, communication, and adaptability skills. Candidates should be comfortable working in a dynamic, global team environment and managing multiple priorities.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles, this position places a greater emphasis on campaign management and project execution
  • In the biotechnology industry, this role offers exposure to the development and commercialization of transformative medicines
  • Career progression may involve moving into senior marketing roles or specializing in a specific therapeutic area

ASSUMPTION: This role offers a unique blend of marketing and project management responsibilities, with a focus on the biotechnology industry. Candidates should consider their long-term career goals and how this role fits into their professional development plan.

πŸ“ Sample Projects

  • Developing and executing a global marketing campaign for a new biotherapeutic product
  • Collaborating with cross-functional teams to launch a new brand in a specific geographic region
  • Conducting market research and analyzing data to inform marketing strategy and tactics

ASSUMPTION: The specific projects in this role may vary depending on the company's priorities and the team's needs. Candidates should be prepared to work on a diverse range of projects and adapt to changing priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader marketing organization?
  • How does Cytiva support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Cytiva ensure regulatory compliance and brand guideline adherence for marketing materials?
  • What are the most rewarding and challenging aspects of working in the biotechnology industry?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
  • Prepare examples of your work and be ready to discuss them during the interview process
  • Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.