📌 Core Information
🔹 Job Title: Global Campaign Specialist
🔹 Company: Okta
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing demand generation campaigns across various digital channels.
- Collaborating with cross-functional teams to ensure cohesive messaging and high-quality leads.
- Analyzing campaign performance and identifying trends to enhance engagement and conversion.
- Localizing and translating content for different markets.
- Staying up-to-date with industry trends and best practices in digital marketing.
ASSUMPTION: This role requires a strong understanding of digital marketing channels and a proven track record in B2B marketing campaign execution.
📋 Key Responsibilities
✅ Plan, execute, and optimize demand generation campaigns to support product launches and promotions.
✅ Work with Digital Marketing to ensure campaigns are activated digitally across platforms such as social media, email, search, and display advertising.
✅ Analyze campaign performance and report on key trends, insights, and opportunities.
✅ Leverage field/sales feedback to optimize the lead funnel and deliver high-quality leads that will convert to opportunities and revenue.
✅ Assist with localizing and translating content for different markets.
✅ Collaborate with cross-functional teams, including content, design, and product marketing, to ensure cohesive messaging.
✅ Assist in A/B testing strategies to improve conversion rates and campaign effectiveness.
✅ Track campaign KPIs and prepare performance reports for stakeholders.
✅ Identify and create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
✅ Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: 2+ years of experience in B2B marketing campaign execution and demand generation.
Required Skills:
- Strong attention to detail.
- Knowledge of digital marketing channels, including paid media, email marketing, and social media.
- Experience with analytics and automation tools such as Salesforce, Marketo, Tableau, Asana, Google, or similar platforms.
- Excellent analytical, organizational, and project management skills.
- Strong communication and collaboration abilities.
Preferred Skills:
- Experience with A/B testing and optimization.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM platforms is likely required for this role.
💰 Compensation & Benefits
Salary Range: The annual OTE (On Target Earning) range for this position for candidates located in Canada is between $66,000 CAD and $98,000 CAD. This range is inclusive of base salary and any applicable bonuses, incentives, or commission.
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- RRSP with a Match
- Healthcare Spending
- Telemedicine
- Paid Leave
- Parental Leave
Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:00 PM. May require occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Campaign Specialist role in Toronto, Canada. Actual compensation may vary based on factors such as skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Okta operates in the Software Development industry, specifically focusing on Identity Management, Access Management, Single Sign-On, and IDaaS solutions.
Company Size: Okta is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Okta was founded in 2009 and has since grown to become a publicly traded company with a global presence.
Company Description:
- Okta gives you a neutral, powerful, and extensible platform that puts identity at the heart of your stack.
- The company offers a wide range of identity and access management solutions, enabling secure and flexible access to technology for businesses and individuals.
- Okta is committed to fostering a dynamic work environment that provides the best tools, technology, and benefits to empower employees to work productively in a setting that best suits their needs.
Company Specialties:
- Identity Management
- Access Management
- Single Sign-On
- SaaS
- Cloud
- User Management
- Mobile Security
- Mobility Management
- and IDaaS
Company Website: https://www.okta.com
ASSUMPTION: Okta's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of technical skills and strategic thinking.
Reporting Structure: The Global Campaign Specialist will report directly to the Marketing Manager or a similar role within the Marketing department.
Work Arrangement: This is a hybrid role, requiring employees to work on-site at Okta's Toronto office for a portion of the workweek.
Growth Opportunities:
- Progression to a Senior Campaign Specialist or Marketing Manager role.
- Expansion into other areas of marketing, such as product marketing or content strategy.
- Opportunities to work on global campaigns and collaborate with international teams.
ASSUMPTION: Okta's large size and diverse product offerings provide ample opportunities for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Okta's Toronto office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 642 King St W, Toronto, Ontario M5V 1M7, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering ample opportunities for networking and professional growth.
- The city is known for its high quality of life, with a wide range of cultural attractions, restaurants, and recreational activities.
- Toronto has a humid continental climate, with warm summers and cold winters, and is home to several professional sports teams.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. However, the hybrid work arrangement may allow for some flexibility in work hours and location.
ASSUMPTION: Okta's Toronto office provides a dynamic and engaging work environment that fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Okta's careers portal.
- Phone or video screening with a member of the HR team or a hiring manager.
- In-depth behavioral and technical interviews with cross-functional team members.
- Final round interviews with senior leadership or stakeholders.
- Background check and onboarding for successful candidates.
Key Assessment Areas:
- Digital marketing skills and campaign execution experience.
- Analytical and problem-solving skills.
- Communication and collaboration abilities.
- Cultural fit and alignment with Okta's values and work style.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of Okta's products and services, as well as the company's mission and values.
- Prepare examples of successful marketing campaigns you've executed in the past and be ready to discuss the strategies and outcomes.
ATS Keywords: B2B marketing, demand generation, campaign execution, digital marketing, analytics, project management, communication, collaboration, attention to detail, process adherence, reporting, email marketing, social media, paid media, A/B testing, content localization
ASSUMPTION: Okta's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Tableau
- Asana
- Google Suite
- Microsoft Office Suite
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Paid media advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: Okta uses a wide range of marketing automation and analytics tools to streamline campaign execution and track performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-Focused
- Innovative
- Trustworthy
- Inclusive
- Customer-Focused
- Innovative
- Trustworthy
- Inclusive
- Customer-Focused
- Innovative
- Trustworthy
- Inclusive
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
- Customer-focused and results-driven
- Inclusive and respectful
Self-Assessment Questions:
- How do you ensure that your marketing campaigns align with Okta's customer-focused values?
- Describe a time when you had to adapt your marketing strategy due to changing market conditions or customer feedback.
- How do you approach working with cross-functional teams to ensure cohesive messaging and high-quality leads?
ASSUMPTION: Okta values a diverse and inclusive work environment that fosters collaboration, innovation, and customer focus.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational and time management skills.
- Keeping up with industry trends and best practices in digital marketing, which can be fast-paced and ever-evolving.
- Working with cross-functional teams and stakeholders to ensure cohesive messaging and high-quality leads, which can require strong communication and collaboration skills.
- Adapting to Okta's hybrid work arrangement, which may require occasional on-site work and flexible hours.
- Navigating Okta's large size and global presence, which can present unique challenges and opportunities for career growth and development.
ASSUMPTION: Okta's large size and global presence offer both opportunities and challenges for career growth and development within the marketing department.
📈 Similar Roles Comparison
- Compared to other marketing campaign specialist roles, this position at Okta offers the opportunity to work on global campaigns and collaborate with international teams.
- Okta's focus on identity and access management solutions sets it apart from other software development companies, providing unique challenges and opportunities for marketing professionals.
- Career paths within Okta's marketing department may include progression to senior campaign specialist or marketing manager roles, as well as opportunities to expand into other areas of marketing, such as product marketing or content strategy.
ASSUMPTION: Okta's unique focus on identity and access management solutions, as well as its large size and global presence, sets it apart from other companies in the software development industry.
📝 Sample Projects
- Executing a global marketing campaign to launch Okta's new identity verification solution, targeting CIOs and IT decision-makers in key markets.
- Developing and implementing a localized marketing strategy for Okta's expansion into the European market, including language-specific content and regional advertising strategies.
- Collaborating with Okta's product marketing team to create targeted content for specific verticals, such as healthcare or finance, to highlight the unique benefits of Okta's solutions for those industries.
ASSUMPTION: Okta's diverse product offerings and global presence provide ample opportunities for marketing professionals to work on innovative and impactful projects.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle at Okta, from planning and execution to analysis and optimization?
- How does Okta's marketing department collaborate with other teams, such as product marketing, content, and design, to ensure cohesive messaging and high-quality leads?
- What opportunities are there for career growth and development within Okta's marketing department, and how does the company support the professional development of its employees?
- How does Okta approach localizing and translating content for different markets, and what tools or resources are available to support this process?
- What is Okta's approach to A/B testing and optimization, and how does the company use data and analytics to inform marketing strategies and improve campaign performance?
ASSUMPTION: Okta's marketing department values curiosity and a growth mindset, encouraging employees to ask questions and seek out new learning opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your digital marketing skills, campaign execution experience, and analytical abilities.
- Prepare examples of successful marketing campaigns you've executed in the past and be ready to discuss the strategies and outcomes during your interviews.
- If you have any questions about the role or the application process, please don't hesitate to reach out to Okta's HR team at hr@okta.com.
- Follow up with Okta's HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
