📌 Core Information
🔹 Job Title: Global Category Manager - Culture and Partnerships
🔹 Company: Diageo
🔹 Location: London, England
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Procurement
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing a cultural collaboration model for Diageo brands
- Nurturing a preferred roster of cultural powerhouses, rights holders, and agencies
- Driving brilliant commercial partnership outcomes for Diageo brands
- Establishing a global Diageo culture & partnerships community
- Actively engaging in the world of culture to identify trends and inform future strategy
ASSUMPTION: This role requires a strong understanding of marketing, culture, and commercial partnerships. It also demands excellent leadership, project management, and stakeholder engagement skills.
📋 Key Responsibilities
✅ Partner with marketing and brand teams to develop a cultural collaboration model for Diageo brands
✅ Nurture a preferred roster of cultural powerhouses, rights holders, and agencies
✅ Drive brilliant commercial partnership outcomes for Diageo brands
✅ Oversee and consult on the annual culture and partnership work plans for Diageo brands
✅ Establish a global Diageo culture & partnerships community
✅ Actively engage in the world of culture to identify current/future trends and inform Diageo's future strategy
ASSUMPTION: The role involves a high level of stakeholder engagement, both internally and externally, requiring excellent communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, marketing procurement, or with a marketing serviced company
Required Skills:
- Proven marketing and culture understanding
- Strong commercial acumen
- Excellent leadership and project management skills
- Strong stakeholder engagement skills
- Fluency in English
Preferred Skills:
- Experience in the beverage industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a passion for creativity and a good understanding of how creativity engages and builds brand saliency.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Contemporary work-life balance policies and wellbeing activities
- Contributory pension scheme
- Comprehensive health benefits
- Annual bonus
Working Hours: Full-time, Hybrid (2-3 days on-site per week)
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. The actual salary may vary based on Diageo's internal compensation structure and the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1826 (As Guinness, one of Diageo's key brands)
Company Description:
- Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
- The company's portfolio includes spirits and beer, with a strong focus on premium and luxury brands
- Diageo is committed to responsible drinking, innovation, and sustainability
Company Specialties:
- Premium Drinks
- Marketing
- Innovation
- Supply Chain
- HR
- Sales
- Brand Management
- Premium Wines and Spirits Supplier
- Luxury
- Super Premium
- Beer
- Consumer Goods
- E-commerce
- Beverages
- Spirits
- FMCG
- Brand Owners
Company Website: diageo.com
ASSUMPTION: Diageo's large size and global presence offer extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level role, with potential for growth into a leadership position
Reporting Structure: The role reports directly to the Global Category Director - Culture and Partnerships
Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for remote work)
Growth Opportunities:
- Potential to move into a leadership role within the Global Category Management team
- Opportunities to work on high-profile, global projects and brands
- Access to Diageo's learning and development programs
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, culture, and commercial partnerships, with the potential for significant impact on Diageo's global brand portfolio.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): London, England (with the possibility of occasional travel to other Diageo offices worldwide)
Geographic Context:
- London is a major global hub for the beverage industry
- The city offers a vibrant cultural scene and a wealth of networking opportunities
- Diageo's London office is located in the Park Royal area, with easy access to public transportation
Work Schedule: Full-time, with flexible hours and the opportunity for remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing and cultural understanding
- Commercial acumen
- Leadership and project management skills
- Stakeholder engagement skills
- Alignment with Diageo's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, culture, and commercial partnerships experience
- Prepare examples of successful cultural collaborations and commercial partnerships you've managed in the past
- Research Diageo's brand portfolio and be prepared to discuss how your skills and experience can drive brand performance
- Demonstrate your understanding of Diageo's business and the beverage industry
ATS Keywords: Marketing, Culture, Partnerships, Commercial, Leadership, Project Management, Stakeholder Engagement, Diageo, Beverage Industry
ASSUMPTION: Diageo's application process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the projects the candidate will be working on.
👔 Cultural Fit Considerations
Company Values:
- Our consumers are at the heart of our business
- Winning with our brands
- Our success is driven by our people
- We are a global team
- Our ambition is to be the best performing, most trusted and respected consumer products company in the world
Work Style:
- Collaborative and inclusive
- Data-driven and innovative
- Agile and adaptable
- Results-oriented and accountable
- Passionate about our brands and our consumers
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with stakeholders, both internally and externally?
- Can you provide an example of a successful cultural collaboration you've managed in the past, and how you measured its impact?
- How do you balance the need for creativity and innovation with the need for commercial success?
ASSUMPTION: Diageo values candidates who are passionate about their brands, consumers, and the broader beverage industry, and who can thrive in a collaborative, data-driven, and innovative work environment.
⚠️ Potential Challenges
- The role requires a high level of stakeholder engagement, which can be challenging at times
- Diageo's global presence and extensive brand portfolio can present complex decision-making and prioritization challenges
- The hybrid work arrangement may require candidates to adapt to a new work-life balance
- The role may involve occasional travel, which can be demanding
ASSUMPTION: These challenges can be mitigated by effective communication, time management, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is unique in its focus on cultural collaborations and commercial partnerships within the beverage industry
- Compared to similar roles in other industries, this role offers the opportunity to work with a diverse portfolio of global brands and to drive significant impact on brand performance
- Career progression in this role may involve moving into a leadership position within the Global Category Management team or exploring opportunities in other areas of Diageo's business
ASSUMPTION: This role offers a unique blend of marketing, culture, and commercial partnerships experience, with the potential for significant career growth and development.
📝 Sample Projects
- Developing a cultural collaboration strategy for a new Diageo brand launch
- Negotiating a commercial partnership with a high-profile cultural institution to drive brand awareness and engagement
- Managing the annual work plan for Diageo's global brand portfolio, ensuring optimal value and alignment with business objectives
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring a blend of strategic thinking, creativity, and commercial acumen.
❓ Key Questions to Ask During Interview
- How does this role fit into Diageo's broader marketing and commercial strategy?
- What are the key priorities for the first 90 days in this role?
- How does Diageo support the professional development and growth of its employees?
- What are the key challenges facing the Global Category Management team, and how can this role help address them?
- How does Diageo measure the success of its cultural collaborations and commercial partnerships?
ASSUMPTION: These questions demonstrate your interest in the role, Diageo's business, and your commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing, culture, and commercial partnerships experience
- Prepare examples of successful cultural collaborations and commercial partnerships you've managed in the past
- Research Diageo's brand portfolio and be prepared to discuss how your skills and experience can drive brand performance
- Follow up with Diageo's HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
