📌 Core Information
🔹 Job Title: Global Content Manager
🔹 Company: Criteo
🔹 Location: New York, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content strategy for a self-service platform launch
- Creating high-quality content across various formats (shortform and longform)
- Collaborating with cross-functional teams to support global campaigns
- Maintaining a global content calendar and managing content publishing
ASSUMPTION: This role requires a versatile content marketer with a strong background in B2B marketing and product marketing. The ideal candidate will be comfortable working in a global environment and collaborating with various teams.
📋 Key Responsibilities
✅ Own the content strategy for our self-service platform launch, working closely with digital, product, and sales teams to bring it to life.
✅ Write high-quality content across formats: shortform (ads, video scripts, emails, case studies, web copy) and longform (blogs, reports, presentations).
✅ Copyedit and elevate other people’s work, ensuring everything we publish is sharp, on-brand, and clear.
✅ Contribute ideas for high-impact content, from global campaign messaging to big creative concepts.
✅ Collaborate cross-functionally with digital, growth, product marketing, field, design, and sales teams to support both awareness and demand gen efforts.
✅ Support local activations with compelling event and webinar copy, tailored for different audiences and regions.
✅ Publish and manage content, whether uploading a blog post to our public-facing website or organizing assets on our internal portal.
✅ Maintain a global content calendar, keeping visibility across key campaigns and deliverables by month and quarter.
ASSUMPTION: The role involves a mix of strategic planning, creative writing, and project management. Strong organizational skills and attention to detail are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 5-7 years of B2B marketing or product marketing experience
Required Skills:
- Proven ability to translate tech product features into clear, compelling benefits
- Comfortable partnering with senior stakeholders and incorporating feedback
- Strong writing skills with a sharp portfolio of work
- Go-getter attitude with a collaborative mindset
- Clear communicator—written and verbal—with a strategic thinker who can also execute start to finish
- Familiar with project management tools and fast-paced workflows
- Curious about ad tech and skilled at simplifying complex topics
- Detail-oriented, well-organized, and deadline-driven—with a good sense of humor
- Experience using AI tools to enhance your writing process
Preferred Skills:
ASSUMPTION: While the job listing does not specify preferred qualifications, experience with WordPress and familiarity with AI tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $165,000 per year (USD)
Benefits:
- Healthcare, Dental Insurance, Vision Insurance
- 401(k) Plan, Short-term Disability, Long-term Disability, Life Insurance
- Family Forming Benefits, Wellness Benefits, Flexible Work Financial Support
- Learning Opportunities, Annual Leave Plan, Volunteer Time Off, Summer Vacation Days
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a content manager role with 5-7 years of experience in the United States. Benefits may vary depending on the country where the employee works and the nature of their employment with Criteo.
📌 Applicant Insights
🔍 Company Context
Industry: Criteo is a global commerce media company that enables marketers and media owners to drive better commerce outcomes through its industry-leading Commerce Media Platform. It connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase.
Company Size: Criteo has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for growth and collaboration while maintaining a manageable team structure.
Founded: Criteo was founded in 2005 and is headquartered in Paris, France. It has since expanded globally, with offices in New York, Barcelona, São Paulo, Tokyo, Singapore, Boston, Ann Arbor, Gurgaon, Seoul, Dubai, London, Munich, Tel Aviv, Nicosia, and Yerevan.
Company Description:
- Criteo is a global leader in commerce media, powering trusted and impactful advertising that supports an open internet
- The company's Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase
- Criteo's mission is to encourage discovery, innovation, and choice in an open internet
Company Specialties:
- Retargeting, internet advertising, recommendation, personalization, search, behavioral targeting, ecommerce, CPC, global leader, and programmatic
Company Website: https://www.criteo.com/
ASSUMPTION: Criteo's global presence and industry leadership provide a unique opportunity for the Global Content Manager to work on high-impact campaigns and collaborate with diverse teams.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and advancement within the company.
Reporting Structure: The Global Content Manager will report directly to the Head of Content Marketing and collaborate with various teams, including digital, growth, product marketing, field, design, and sales.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the potential for a hybrid or fully remote work setup.
Growth Opportunities:
- Expanding the role's scope to include additional regions or product lines as the company grows
- Transitioning into a leadership role, such as a Senior Content Manager or Head of Content Marketing, as the team and company expand
- Exploring opportunities in related fields, such as product marketing or demand generation, based on the candidate's interests and skills
ASSUMPTION: The Global Content Manager role offers a unique blend of strategic and creative responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Criteo's New York office is a collaborative, modern workspace designed to foster creativity and productivity.
Office Location(s): 387 Park Ave S, New York, NY 10016, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous opportunities for professional growth and networking
- The city's thriving advertising and marketing industry provides ample opportunities for collaboration and learning
- New York's time zone (EST) may require some flexibility in working hours to accommodate global team members
Work Schedule: Full-time (40 hours per week) with flexible hours and the potential for a hybrid or remote work arrangement
ASSUMPTION: The Global Content Manager role requires a self-motivated individual who can work independently and manage their time effectively in a remote-friendly work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Content Marketing
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Content strategy development
- Collaboration and communication skills
- Project management and organizational skills
- Cultural fit and alignment with Criteo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your versatility as a content creator
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a global team environment
- Research Criteo's company culture and values to ensure a strong fit and alignment with your personal work style
ATS Keywords: Global Content Manager, B2B Marketing, Product Marketing, Content Strategy, Copywriting, AI Tools, WordPress, Ad Tech, Collaboration, Project Management
ASSUMPTION: The interview process for the Global Content Manager role will focus on assessing the candidate's writing and strategic thinking skills, as well as their ability to collaborate effectively with global teams.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress)
- Project management tools (e.g., Asana, Trello, JIRA)
- AI writing tools (e.g., Frase, Copy.ai, Jasper)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: The Global Content Manager will need to be comfortable using a variety of tools and technologies to streamline workflows and collaborate effectively with global teams.
👔 Cultural Fit Considerations
Company Values:
- Caring: We prioritize the well-being of our employees, customers, and partners
- Inclusive: We foster an environment where everyone feels valued and respected
- Bold: We encourage creativity, innovation, and calculated risk-taking
- Open: We promote transparency, collaboration, and continuous learning
- Performance-driven: We strive for excellence and hold ourselves accountable for results
Work Style:
- Global: The Global Content Manager will work with teams across different time zones and cultures
- Collaborative: This role requires strong communication and teamwork skills to succeed
- Adaptable: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and adjusting to changing priorities
- Data-driven: Decisions should be based on data and analytics to maximize impact
Self-Assessment Questions:
- How do you align with Criteo's company values, particularly "Caring" and "Inclusive"?
- Describe your experience working with global teams and managing projects across time zones
- How do you approach incorporating feedback from senior stakeholders into your content strategy and writing?
ASSUMPTION: The ideal candidate for the Global Content Manager role will be a strong communicator with a collaborative mindset, adaptable work style, and a deep understanding of Criteo's company culture and values.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong organizational skills and time management
- Collaborating with global teams may present communication and time zone challenges that require proactive management
- The role may involve tight deadlines and high-pressure situations, requiring resilience and adaptability
- The candidate may need to navigate a complex, global organization with various stakeholders, requiring strong political acumen and diplomacy
ASSUMPTION: The Global Content Manager role presents unique challenges that require a proactive, adaptable, and resilient individual to succeed.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position focuses on a self-service platform launch and requires a strong understanding of product marketing and ad tech
- Criteo's global presence and industry leadership provide a unique opportunity for the Global Content Manager to work on high-impact campaigns and collaborate with diverse teams
- Career progression in this role may involve transitioning into a leadership position or exploring opportunities in related fields, such as product marketing or demand generation
ASSUMPTION: The Global Content Manager role at Criteo offers a unique blend of strategic and creative responsibilities, providing ample opportunities for professional growth and development.
📝 Sample Projects
- Developing a comprehensive content strategy for a self-service platform launch, including messaging frameworks, content pillars, and channel-specific tactics
- Creating a series of blog posts, whitepapers, and case studies that showcase the unique benefits and features of Criteo's self-service platform
- Collaborating with designers and videographers to produce engaging video content that highlights the platform's key differentiators and use cases
ASSUMPTION: The Global Content Manager role involves a wide range of projects, requiring a versatile content creator with strong strategic and creative skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader content marketing strategy for Criteo's self-service platform?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the Global Content Manager collaborate with other teams, such as product marketing, digital, and sales, to ensure consistent messaging and alignment?
- What opportunities are there for growth and development within this role and the content marketing team at Criteo?
- How does Criteo support work-life balance for its employees, particularly those in remote or hybrid work arrangements?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates the candidate's interest in the role and their ability to succeed in a global, dynamic work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of your best work, showcasing your versatility as a content creator
- Research Criteo's company culture and values to ensure a strong fit and alignment with your personal work style
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a global team environment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
