📌 Core Information
🔹 Job Title: Global Content Specialist
🔹 Company: Corpay
🔹 Location: Multiple locations across Canada (Victoria, Toronto, Regina, Montreal, Vancouver)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (office-based)
🚀 Job Overview
Key aspects of this role include:
- Creating and executing communications and content deliverables as outlined in the Global Marketing Plan
- Collaborating with Marketing and internal stakeholders to support global marketing and communications strategies
- Assisting with new product launches by developing content concepts and public-facing collateral
- Maintaining a content calendar in collaboration with internal teams to support ongoing marketing efforts
ASSUMPTION: This role requires a strong understanding of the financial services industry and the ability to simplify complex financial concepts into clear messaging.
📋 Key Responsibilities
✅ Create value-added content and impactful marketing materials, including:
- Sell-sheets, brochures, social media content, case studies, thought leadership pieces, podcasts, email nurture campaigns, presentations, and webcasts
- Collaborate with Marketing and internal stakeholders to support global marketing and communications strategies
- Assist with new product launches by developing content concepts and public-facing collateral
- Partner with Digital Marketing and Regional Marketing Managers to develop social media content that increases audience engagement
- Create compelling content to attract and nurture customers and prospects across online and offline channels
- Support communications plans related to product launches, events, and initiatives
- Maintain a content calendar in collaboration with internal teams to support ongoing marketing efforts
- Ensure consistency and compliance of all marketing content with brand, legal, and compliance guidelines
ASSUMPTION: This role may require occasional overtime or flexibility in working hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Journalism, Communications, or a related field
Experience: 3-5 years’ experience creating marketing content in a B2B environment, with a focus on the financial services industry
Required Skills:
- Proven experience developing and executing communication plans and content across multiple platforms
- Ability to simplify complex financial concepts into clear messaging
- Experience writing content for websites and marketing collateral with an understanding of SEO best practices
- Knowledge of current marketing strategies, trends, and best practices
- Strong communication skills—written and verbal
- Creative thinker with the ability to influence and collaborate across teams
- Highly organized and capable of managing multiple projects simultaneously
- Proficiency in Microsoft Office programs
Preferred Skills:
- Experience with content management systems (CMS)
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM systems may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 CAD per year (based on industry standards for a Marketing Specialist role with 3-5 years of experience in Canada)
Benefits:
- Competitive base salary
- RRSP matching program
- Competitive health benefits
- 15 paid vacation days + 6 sick days + 4 personal days
- Career advancement opportunity
Working Hours: Full-time (40 hours per week), with the possibility of occasional overtime or flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the specific location within Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Corpay is a global leader in business payments and expense management, providing a range of solutions that streamline accounts payable, manage expenses, and handle international transactions.
Company Size: 10,001+ employees. As a large organization, Corpay offers numerous opportunities for career growth and development.
Founded: 2000. Corpay has over two decades of experience in the financial services industry, providing a stable and established work environment.
Company Description:
- Corpay simplifies every aspect of business spending, from vehicle payments and lodging to corporate cards, AP automation, and international payments.
- The company leverages cutting-edge technology, global expertise, and reliable support to help businesses save time, reduce costs, and protect against fraud.
- Corpay operates in multiple countries and has offices across North America, Europe, and Asia.
Company Specialties:
- Bill Payment
- AP Automation
- Cross-Border Payments
- Commercial Card Programs
- Currency Risk Management
- Expense Management
- Foreign Exchange
- Custom Payments Solutions
- Automated Payables
- Global Payments
- Invoice Automation
- Direct Invoice Processing
- Workforce Lodging and Fleet Solutions
Company Website: http://www.corpay.com
ASSUMPTION: Corpay's extensive global presence and diverse range of services provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with the opportunity to grow into more senior roles within the marketing department.
Reporting Structure: The Global Content Specialist will report directly to the Global Content Manager and collaborate with the Marketing Team and internal stakeholders across regions and business units.
Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Content Specialist or Content Manager
- Expansion into related roles within Corpay, such as Digital Marketing Specialist or Product Marketing Manager
- Opportunities to work on international projects and gain global experience
ASSUMPTION: Given Corpay's large size and diverse range of services, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corpay's offices are modern, professional environments with dedicated workspace and company-issued equipment provided.
Office Location(s): Victoria, Toronto, Regina, Montreal, and Vancouver
Geographic Context:
- Victoria and Vancouver are located on the west coast of Canada, offering a mild climate, beautiful natural surroundings, and a strong tech industry.
- Toronto is Canada's largest city and a major financial hub, with a diverse cultural scene and numerous job opportunities.
- Montreal is a bilingual city with a rich history and a vibrant arts and culture scene, located in the predominantly French-speaking province of Quebec.
- Regina is the capital of the prairie province of Saskatchewan, offering a lower cost of living and a close-knit community.
Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: The specific office location may impact the work environment and culture, with differences between urban and rural settings, as well as between English- and French-speaking regions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to simplify complex financial concepts
- Experience with marketing content creation and strategy development
- Cultural fit and alignment with Corpay's values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your marketing content creation and strategy development experience
- Demonstrate your understanding of the financial services industry and Corpay's business
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
ATS Keywords: Marketing content creation, B2B experience, financial services knowledge, communication plans development, SEO best practices, creative thinking, project management, collaboration, written communication, verbal communication, content strategy, audience engagement, content calendar management, brand compliance, digital marketing, social media content
ASSUMPTION: Corpay's application process may involve the use of an Applicant Tracking System (ATS) to screen and rank candidates based on the relevance of their skills and experience to the job requirements.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- Marketing automation tools such as HubSpot, Marketo, or Pardot
- CRM systems such as Salesforce, HubSpot CRM, or Zoho CRM
- Project management tools such as Asana, Trello, or Jira
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's standard practices.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers first and understanding their needs
- Innovative: Continuously seeking new ways to improve and grow
- Collaborative: Working together to achieve common goals
- Accountable: Taking responsibility for one's actions and delivering on commitments
- Inclusive: Fostering a diverse and inclusive work environment
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you have a proven track record of creating engaging and effective marketing content in a B2B environment?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
- Do you have strong communication skills and the ability to collaborate effectively with team members and stakeholders?
- Are you adaptable and flexible, with a willingness to take on new challenges and learn new skills?
ASSUMPTION: Corpay values candidates who are passionate about their work, committed to delivering results, and aligned with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced and dynamic environment, with a need for adaptability and flexibility
- Simplifying complex financial concepts into clear and engaging marketing content, requiring a strong understanding of the financial services industry
- Collaborating with diverse teams and stakeholders, with a need for strong communication and interpersonal skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, effective communication, and a solid understanding of the financial services industry.
📈 Similar Roles Comparison
- Compared to a Marketing Specialist role, this position requires a greater focus on content creation and strategy development, with less emphasis on day-to-day marketing execution and coordination
- In the financial services industry, this role may require a deeper understanding of financial products and services, as well as the ability to simplify complex financial concepts into clear and engaging marketing content
- Career-wise, this role offers opportunities for growth into senior marketing positions, as well as expansion into related roles within Corpay, such as Digital Marketing Specialist or Product Marketing Manager
ASSUMPTION: This role offers a unique blend of strategic thinking and tactical execution, with opportunities for career growth and development within Corpay.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including messaging frameworks, content outlines, and a detailed content calendar
- Creating a series of thought leadership articles and blog posts to establish Corpay's expertise in the financial services industry
- Designing and executing a social media campaign to promote a corporate event or webinar, with a focus on increasing audience engagement and generating leads
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the Global Content Specialist role, as well as the need for a strong understanding of the financial services industry and effective communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Marketing Group, and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Corpay support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in the financial services industry, and how does Corpay address these challenges?
- How does Corpay foster a diverse and inclusive work environment, and what initiatives are in place to support employee well-being and work-life balance?
ASSUMPTION: These questions demonstrate your interest in the role, team, and company, as well as your commitment to understanding the unique challenges and opportunities of working in the financial services industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Corpay Career Portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing content creation and strategy development
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
- If selected for an interview, be prepared to provide specific examples of your marketing content creation and strategy development experience, as well as your understanding of the financial services industry
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
