Global Content Writer/Strategist​

📌 Core Information

🔹 Job Title: Global Content Writer/Strategist​

🔹 Company: Western Union

🔹 Location: Pune, Mahārāshtra, India

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Converting complex product and regulatory inputs into clear, persuasive language across various platforms
• Collaborating with UX, Product, Legal, Compliance, and Marketing teams to power data-driven A/B tests and integrated initiatives
• Ensuring multilingual readiness and maintaining quality and compliance standards
• Working in a fast-paced, regulated environment with a focus on continuous improvement

ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to work effectively in a cross-functional team. The ideal candidate will have experience in digital copywriting and a solid grounding in user-centered writing, SEO fundamentals, accessibility, and conversion-focused copy.

📋 Key Responsibilities

✅ Drafting microcopy, tooltips, error messages, and onboarding text for UI surfaces to simplify money-movement tasks and reduce support contacts

✅ Producing headlines, body copy, banner copies, and calls-to-action for global campaigns, email sequences, performance ads, and social posts; optimizing assets for engagement and conversion

✅ Preparing source English copy for translation, supplying contextual notes to vendors, and reviewing returned strings to preserve intent, tone, and regulatory accuracy

✅ Applying style guidelines, plain-language principles, accessibility rules, and legal feedback to deliverables; revising swiftly after compliance reviews

✅ Building simple A/B test plans with UX or Growth teams, recording outcomes, and refining copy based on performance data

✅ Logging tasks in Jira, meeting daily throughput targets, and escalating blockers early to safeguard deadline adherence while ensuring expected quality

✅ Suggesting incremental process enhancements - templates, checklists, or tooling tweaks - that raise team efficiency or quality

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in English, Communications, Journalism, Marketing, or equivalent professional experience

Experience: 2 – 5 years producing digital copy for web, apps, or financial products with demonstrable impact on adoption or revenue

Required Skills:

• Solid grounding in user-centered writing, SEO fundamentals, accessibility, and conversion-focused copy
• Familiarity with enterprise CMS, design tools (e.g., Figma), and basic understanding of UserTesting
• Proven ability to work with design, product, marketing, and compliance teams in fast-paced, regulated environments

Preferred Skills:

• Experience writing for financial services or comparable regulated industries
• Ability to interpret analytics dashboards (GA4, Looker, etc.) and translate insights into copy refinements

ASSUMPTION: Candidates with experience in financial services or comparable regulated industries may have an advantage in understanding the nuances of this role.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Employees Provident Fund [EPF]
• Gratuity Payment
• Public holidays
• Annual Leave, Sick leave, Compensatory leave, and Maternity / Paternity leave
• Annual Health Check up
• Hospitalization Insurance Coverage (Mediclaim)
• Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance
• Cab Facility
• Relocation Benefit

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the company's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Western Union operates in the financial services industry, specifically in money transfer services, business financial services, bill payment, and digital financial services.

Company Size: Western Union is a large corporation with 5,001-10,000 employees globally. This size allows for diverse opportunities and a robust infrastructure to support employee growth.

Founded: 1851, Western Union has a rich history and extensive global presence, with operations in over 200 countries and territories.

Company Description:

• Western Union is a global leader in cross-border, cross-currency money movement
• The company's digital financial services enable consumers and businesses to send, receive, and spend money across borders
• Western Union's network includes over half a million agent locations and the ability to move money to billions of bank accounts and mobile wallets worldwide

Company Specialties:

• Money Transfer Services
• Business Financial Services
• Bill Payment
• Financial Services
• Financial Technology
• Digital Applications
• Digital Payments
• Digital Money Transfer

Company Website: westernunion.com

ASSUMPTION: Western Union's extensive global presence and expertise in money movement services provide a strong foundation for the Global Content Writer/Strategist role.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical writing skills and strategic thinking to drive content initiatives that support the company's goals.

Reporting Structure: The Global Content Writer/Strategist reports directly to the Head of Content Strategy and collaborates with various teams, including UX, Product, Legal, Compliance, and Marketing.

Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work from the office a minimum of three days a week.

Growth Opportunities:

• Potential career progression into senior content strategy roles or management positions
• Expansion of skills and knowledge through collaboration with diverse teams and exposure to various aspects of the business
• Opportunities to work on global campaigns and initiatives, gaining international experience

ASSUMPTION: The Global Content Writer/Strategist role offers ample opportunities for professional growth and development within Western Union's extensive global network.

🌍 Location & Work Environment

Office Type: Western Union's Pune office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Podium Level, Tower A, Business Bay, Airport Road, Pune, Maharashtra 411006, India

Geographic Context:

• Pune is the second-largest city in the Indian state of Maharashtra and is known for its educational institutions, IT industry, and historical sites
• The city offers a mix of urban and suburban living options, with a moderate cost of living compared to other major Indian cities
• Pune has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: The work schedule for this role is full-time, with flexible work arrangements allowing employees to balance their personal and professional lives effectively.

ASSUMPTION: Working in Pune offers a unique blend of cultural, historical, and professional experiences, providing a stimulating environment for the Global Content Writer/Strategist.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Western Union careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth written assessment or case study to evaluate content creation and strategic thinking skills
• Final round interview with the hiring manager and relevant team members to discuss the role, responsibilities, and company culture

Key Assessment Areas:

• Writing skills and ability to create clear, persuasive content
• Strategic thinking and ability to develop and execute content initiatives
• Collaboration and communication skills, with the ability to work effectively with cross-functional teams
• Understanding of financial services industry and regulatory requirements

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide examples of your past work that demonstrate your ability to create clear, persuasive content in a regulated environment
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit

ATS Keywords: Digital Copywriting, User-Centered Writing, SEO Fundamentals, Accessibility, Conversion-Focused Copy, Collaboration, Data-Driven Iteration, Technical Toolkit, Enterprise CMS, Design Tools, UserTesting, Financial Services, Regulated Industries, Global Campaigns, A/B Testing, Multilingual Readiness

ASSUMPTION: Western Union's hiring process is designed to assess the candidate's skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Enterprise CMS (e.g., Adobe Experience Manager, Sitecore, or similar)
• Design tools (e.g., Figma, Sketch, or Adobe XD)
• UserTesting or similar user research platforms
• Analytics dashboards (e.g., GA4, Looker, or similar)
• Project management tools (e.g., Jira, Asana, or Trello)

ASSUMPTION: Familiarity with these tools is essential for the Global Content Writer/Strategist to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Western Union prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations
• Collaborative: The company fosters a culture of teamwork and collaboration, encouraging employees to work together to achieve common goals
• Inclusive: Western Union values diversity and promotes an inclusive work environment that respects and appreciates the unique perspectives and backgrounds of its employees

Work Style:

• Agile: Western Union operates in a fast-paced, dynamic environment, requiring employees to be adaptable and responsive to change
• Data-driven: The company uses data and analytics to inform decision-making and drive continuous improvement
• Global: Western Union's global presence exposes employees to diverse cultures, perspectives, and business practices

Self-Assessment Questions:

• How do you ensure that your content meets the needs and preferences of a diverse global audience?
• Can you provide an example of a time when you had to adapt your content strategy based on feedback or data insights?
• How do you balance the need for consistency in brand messaging with the requirement for localization in a global context?

ASSUMPTION: Candidates who align with Western Union's values and work style are more likely to succeed in the Global Content Writer/Strategist role.

⚠️ Potential Challenges

• Working in a fast-paced, regulated environment may require candidates to manage multiple projects and deadlines effectively
• Collaborating with various teams and stakeholders may necessitate strong communication and interpersonal skills
• Ensuring multilingual readiness and maintaining quality and compliance standards may present technical and logistical challenges
• The hybrid work arrangement may require candidates to balance remote work and on-site collaboration effectively

ASSUMPTION: The Global Content Writer/Strategist role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional content writer roles, the Global Content Writer/Strategist requires a strong understanding of financial services and regulatory requirements
• This role involves a higher degree of collaboration and stakeholder management compared to typical content creation positions
• Career progression in this role may lead to senior content strategy or management positions within Western Union's global network

ASSUMPTION: The Global Content Writer/Strategist role offers a unique blend of content creation, strategic thinking, and collaboration, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing a global campaign to promote Western Union's digital money transfer services, including UI copy, marketing materials, and performance ads
• Creating multilingual user guides and FAQs for Western Union's digital wallet, ensuring consistency in branding and compliance with local regulations
• Conducting A/B tests on Western Union's website and mobile app to optimize user experience and drive adoption of new features

ASSUMPTION: These sample projects illustrate the diverse range of content creation and strategic initiatives that the Global Content Writer/Strategist may undertake within Western Union.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Content Strategy department?
• How does Western Union support the professional development and growth of its content creators?
• What are the most significant challenges facing the Global Content Writer/Strategist role, and how can I contribute to addressing them?
• How does Western Union measure the success of its content initiatives, and what metrics are most important for this role?
• What are the key priorities for the Global Content Writer/Strategist in the first 90 days, and how can I contribute to achieving them?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and their potential fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Western Union careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the phone or video screening by practicing your communication skills and familiarizing yourself with Western Union's products and services
• For the in-depth written assessment or case study, demonstrate your ability to create clear, persuasive content and develop strategic content initiatives
• Follow up with the hiring manager or recruiter after your final round interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.