📌 Core Information
🔹 Job Title: Global Conversion Lead
🔹 Company: Sanofi
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-Time
🔹 Category: eCommerce & Digital Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a global conversion strategy aligned with business goals and market trends.
- Optimizing digital shelf performance across 30 markets and multiple brands through content optimization, assortment, and placement.
- Collaborating with cross-functional teams, including performance marketing and content production, to enhance product discoverability and conversion rates.
- Leveraging digital shelf tools and analytics platforms to monitor performance, analyze competitors, and identify opportunities for differentiation.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams to drive measurable results.
📋 Key Responsibilities
✅ Define and execute the global conversion strategy, aligning with overarching business goals and consumer healthcare market trends.
✅ Lead the partnership with digital shelf tech providers to maximize value from technology integrations and enhance operational efficiency.
✅ Develop and maintain the conversion roadmap, ensuring KPI tracking and reporting to measure success and guide ongoing improvements.
✅ Oversee the conversion operating model, identifying and leveraging strategic opportunities for differentiation and efficiency.
✅ Collaborate with performance marketing and Revelio teams to identify conversion performance challenges and incorporate high-performing keywords into PDPs.
✅ Conduct regular audits of product content, partner with the Revelio team to incorporate competitive benchmarking, and provide actionable insights to the content production team.
✅ Lead the eCommerce performance community, report on KPIs, foster best practices, and deliver best-in-class conversion optimization strategies connected to eRM.
ASSUMPTION: This role involves a high degree of collaboration, data analysis, and project management to optimize digital shelf performance and drive business growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
Experience: Proven experience in eCommerce content optimization, digital shelf management, or a similar role within the consumer healthcare sector.
Required Skills:
- Expertise in digital shelf tools (e.g., Profitero, DataImpact) and analytics platforms (e.g., Amazon Seller Central).
- Knowledge of search engine optimization (SEO) principles and best practices to enhance product discoverability.
- Experience with product content management systems (PIM/DAM) and optimizing eCommerce platform content.
- Proficiency in deriving insights from data to identify performance gaps and improve digital shelf scores.
- Familiarity with trends and emerging technologies in eCommerce.
Preferred Skills:
- Experience working with global brands and cross-functional teams.
- Fluency in multiple languages.
ASSUMPTION: Candidates with a strong background in eCommerce optimization, data analysis, and collaboration skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research and company size)
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth.
- Flexible working hours and remote work options may be available.
Working Hours: Full-time, typically 40 hours per week, with flexibility to accommodate team meetings and project deadlines.
ASSUMPTION: Salary and benefits may vary based on individual qualifications, experience, and market conditions. The provided range is an estimate based on market research and company size.
📌 Applicant Insights
🔍 Company Context
Industry: Sanofi is a global biopharmaceutical company focused on human health. The Opella business unit specializes in consumer healthcare, with a strong presence in the over-the-counter (OTC) and vitamins, minerals, and supplements (VMS) market.
Company Size: Sanofi is a large, multinational corporation with over 100,000 employees worldwide. The Opella business unit has a team of approximately 11,000 employees.
Founded: Sanofi was founded in 1973, with the Opella business unit established in 2019 following the acquisition of the consumer healthcare business of Boehringer Ingelheim.
Company Description:
- Sanofi is committed to improving access to healthcare and enhancing patient care, with a focus on innovation, scientific excellence, and sustainability.
- The Opella business unit aims to make self-care simple and accessible, with a portfolio of over 100 loved brands, including Allegra, Dulcolax, and Buscopan.
- Sanofi is the first major fast-moving consumer healthcare company to achieve B Corp certification, demonstrating its commitment to social and environmental responsibility.
Company Specialties:
- Consumer healthcare
- Over-the-counter (OTC) products
- Vitamins, minerals, and supplements (VMS)
- Global brand management
- Digital marketing and eCommerce
Company Website: sanofi.com
ASSUMPTION: Sanofi's large size and global presence offer opportunities for career growth and development, as well as exposure to diverse teams and markets.
📊 Role Analysis
Career Level: This role is at the senior specialist or manager level, requiring strategic thinking, data analysis, and cross-functional collaboration.
Reporting Structure: The Global Conversion Lead will report directly to the Head of eCommerce and work closely with various cross-functional teams, including performance marketing, content production, and product management.
Work Arrangement: This role is based in Barcelona, Spain, with a full-time, on-site work arrangement. Flexible working hours and remote work options may be available.
Growth Opportunities:
- Progression to a leadership role, such as Head of eCommerce or Global Category Manager.
- Expansion into new markets or product categories.
- Development of expertise in digital shelf optimization, data analysis, or cross-functional team leadership.
ASSUMPTION: This role offers opportunities for professional growth and development within the consumer healthcare and eCommerce sectors.
🌍 Location & Work Environment
Office Type: Sanofi's Barcelona office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong focus on technology, innovation, and entrepreneurship.
- The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and diverse culinary scene.
- Barcelona is well-connected by public transportation, with easy access to beaches, parks, and other attractions.
Work Schedule: The work schedule is typically Monday to Friday, with core hours of 9:00 AM to 5:00 PM. Flexible working hours and remote work options may be available.
ASSUMPTION: Barcelona's dynamic business environment and high quality of life make it an attractive location for professionals seeking growth and development opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the hiring manager.
- On-site or virtual interview with cross-functional team members.
- Final interview with the Head of eCommerce or another senior leader.
Key Assessment Areas:
- Data analysis and problem-solving skills.
- Collaboration and communication skills.
- Understanding of eCommerce trends and best practices.
- Alignment with Sanofi's mission and values.
Application Tips:
- Highlight relevant experience in eCommerce optimization, data analysis, and cross-functional collaboration.
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role.
- Prepare examples of your work in digital shelf optimization, content production, or performance marketing.
- Research Sanofi's mission, values, and consumer healthcare portfolio to demonstrate your enthusiasm and fit for the role.
ATS Keywords: Digital shelf optimization, eCommerce, content production, performance marketing, data analysis, consumer healthcare, global brands, market trends
ASSUMPTION: Sanofi's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Profitero
- DataImpact
- Amazon Seller Central
- Product Information Management (PIM) systems
- Content Management Systems (CMS)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to monitor performance, analyze data, and optimize digital shelf content.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Courage
- Responsibility
- Transparency
Work Style:
- Collaborative and data-driven
- Innovative and forward-thinking
- Results-oriented and action-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you approach data analysis and problem-solving in a collaborative environment?
- Can you provide an example of a time when you optimized digital shelf content to improve conversion rates?
- How do you stay current with industry trends and emerging technologies in eCommerce?
ASSUMPTION: Sanofi values candidates who align with their mission, values, and work style, as well as those who demonstrate a strong commitment to patient focus and results-driven performance.
⚠️ Potential Challenges
- Managing multiple stakeholders and cross-functional teams across global markets.
- Keeping up with rapidly evolving eCommerce trends and technologies.
- Balancing strategic planning with day-to-day tactical execution.
- Ensuring consistent brand messaging and product assortment across diverse markets and channels.
ASSUMPTION: These challenges can be mitigated through strong project management, effective communication, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- This role differs from traditional eCommerce or marketing manager positions in its focus on digital shelf optimization and global brand management.
- Within the consumer healthcare industry, this role is unique in its global scope and cross-functional collaboration requirements.
- Career progression may include expansion into new markets, product categories, or leadership roles within the eCommerce or consumer healthcare sectors.
ASSUMPTION: This role offers a unique opportunity to drive business growth and innovation within the consumer healthcare and eCommerce sectors.
📝 Sample Projects
- Optimizing digital shelf content for a global brand launch, resulting in a 20% increase in conversion rates within the first three months.
- Conducting a competitive benchmarking analysis to identify opportunities for differentiation and improve market share for a key product category.
- Developing and implementing a data-driven content optimization strategy that improved search visibility and organic traffic by 30% over six months.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall eCommerce and consumer healthcare strategy for the Opella business unit?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does Sanofi support the professional development and growth of employees in this role?
- What are the most significant challenges facing the consumer healthcare industry, and how can this role contribute to addressing them?
- How does Sanofi foster a culture of innovation and collaboration within its teams?
ASSUMPTION: These questions demonstrate a strategic mindset, interest in the role's context, and commitment to Sanofi's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience in eCommerce optimization, data analysis, and cross-functional collaboration.
- Prepare examples of your work in digital shelf optimization, content production, or performance marketing.
- Research Sanofi's mission, values, and consumer healthcare portfolio to demonstrate your enthusiasm and fit for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
