Global Copywriter and Catalogue Touchpoint Owner

📌 Core Information

🔹 Job Title: Global Copywriter and Catalogue Touchpoint Owner

🔹 Company: Bosch Group

🔹 Location: Budapest, Budapest, Hungary

🔹 Job Type: On-site

🔹 Category: Copywriting & Content Writing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating global master copy for campaign creatives and product texts
• Developing and implementing the business unit catalogue strategy
• Collaborating with regional teams for local relevance and global consistency
• Ensuring data accuracy in collaboration with data quality managers

ASSUMPTION: This role involves extensive cross-departmental communication given the need to work with regional teams and data managers, suggesting a collaborative and adaptable work style is crucial.

📋 Key Responsibilities

✅ Enable marketing asset creation with strong, brand-identical copies

✅ Collaborate with lead agencies and regional stakeholders

✅ Develop the global business unit catalog strategy with a focus on engagement and conversion

✅ Coordinate with the BU data quality manager for data correctness and completeness

✅ Collaborate with portfolio teams to include the latest product launches

✅ Work with IT system stakeholders to ensure system capabilities are implemented

✅ Steer the usage of the catalog with regional adaptations

ASSUMPTION: The responsibilities suggest a need for alignment between digital and physical catalog strategies, indicating a diverse skill set is necessary to manage both formats effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communication, Business Administration, or a related field (Master's is a plus)

Experience: Over 5 years in marketing, especially in the creative field

Required Skills:

• Marketing expertise with a focus on creativity
• Project management skills with the ability to handle complex tasks
• Strong communication and stakeholder management abilities

Preferred Skills:

• Fluency in additional languages beyond English
• Experience in digital marketing and sales

ASSUMPTION: Given the global scale, multilingual abilities are highly valued and beneficial for effective communication across diverse markets.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive within the industry

Benefits:

• Annual salary reviews with base salary increases
• Performance, loyalty, and referral bonuses
• Opportunities for professional development and on-the-job training

Working Hours: 40 hours per week with flexible working options

ASSUMPTION: Benefits such as flexible working hours and financial incentives are likely aimed at enhancing employee satisfaction and retention.

📌 Applicant Insights

🔍 Company Context

Industry: Building Materials

Company Size: 4,500+ employees in Hungary, part of a global network

Founded: Bosch Group was founded in 1886

Company Description:

• Focus on mobility solutions, consumer goods, industrial technology, and energy & building tech
• High commitment to sustainability and social responsibility
• Provides a broad range of engineering and sales support services

Company Specialties:

• Power Tools
• Measuring Tools
• Consumer Goods Production

Company Website: https://diablotools.com/

ASSUMPTION: The emphasis on diverse industries implies a robust support system for employees in terms of resources and innovation.

📊 Role Analysis

Career Level: Mid to Senior Level

Reporting Structure: Reports to global marketing team leaders

Work Arrangement: Hybrid work environment allows flexibility between on-site and remote working

Growth Opportunities:

• International assignments with Bosch's global presence
• Mentorship and leadership development programs
• Potential for growth in various business units

ASSUMPTION: The presence of growth programs and international opportunities indicates potential for career advancement within numerous global Bosch divisions.

🌍 Location & Work Environment

Office Type: Activity-based offices designed for creativity and efficiency

Office Location(s): Budapest serves as the southeast European hub

Geographic Context:

• Central strategic location within Europe enhancing cross-border collaboration
• Dynamic urban environment with rich cultural history
• Well-connected transport links within the city and to international destinations

Work Schedule: Standard work hours with flexibility for remote work options

ASSUMPTION: Budapest's established infrastructure and Bosch's office layout suggest a supportive workplace for fostering innovation and collaboration.

💼 Interview & Application Insights

Typical Process:

• Submit online application with tailored CV
• Participate in initial HR screening
• Complete a skills assessment or writing task

Key Assessment Areas:

• Creative writing and content creation skills
• Strategic thinking in marketing and catalog management
• Ability to work collaboratively in a multi-national team

Application Tips:

• Highlight international experience and global-mindedness
• Show examples of creativity in previous work
• Demonstrate project management successes

ATS Keywords: Marketing, Creative Writing, Project Management, Stakeholder Management

ASSUMPTION: As Bosch operates globally, applications likely need to emphasize cross-cultural competencies and innovation in marketing strategies.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Digital Marketing Platforms
• Project Management Software

ASSUMPTION: Familiarity with both digital and traditional marketing tools is presumably essential, given the hybrid catalog strategies in place.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and environmental responsibility
• Commitment to diversity and inclusion
• Innovation and technological advancement

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical thinking
• Creative problem-solving with a proactive mindset

Self-Assessment Questions:

• How do you approach cross-departmental collaboration?
• Can you give an example of a successful marketing campaign you led?
• What steps do you take to ensure user-centric design in digital marketing?

ASSUMPTION: Emphasis on cultural values suggests an environment where innovative thinking and sustainability are in sync with operational goals.

⚠️ Potential Challenges

• Managing complex projects across different geographic regions
• Aligning global and local marketing strategies efficiently
• Ensuring consistency in brand messaging worldwide
• Staying updated with rapidly evolving marketing technologies

ASSUMPTION: The role seems to require resilience and adaptability given its multi-faceted challenges across international markets and technologies.

📈 Similar Roles Comparison

• Greater emphasis on global strategy compared to domestic-focused roles
• Needs strong cross-cultural communication compared to local positions
• Broader scope in terms of managing multiple formats (digital and physical)

ASSUMPTION: This position is more demanding in strategic alignments compared to typical local roles, adding layers of complexity and leadership opportunities.

📝 Sample Projects

• Developing a digital-first catalog for a new product line
• Creating global marketing campaigns for multiple regions
• Implementing a print-on-demand solution for regional offices

ASSUMPTION: Sample projects for this role appear to require a blend of creativity, strategic marketing, and operational readiness.

❓ Key Questions to Ask During Interview

• How does Bosch support career development for global marketing roles?
• What tools and technologies are most commonly used in this role?
• Can you provide examples of cross-regional campaign successes?
• How do you measure the success of catalog strategies?
• What are the expectations for coordinating with regional marketing teams?

ASSUMPTION: Questions should focus on growth opportunities, globalization strategies, and technological adaptations to align personal goals with company values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a cover letter detailing your relevant experience
• Prepare a portfolio of your creative marketing work
• Be ready for an initial phone screening
• Complete any required pre-interview assessments

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.