Global Copywriter (icebreaker)

📌 Core Information

🔹 Job Title: Global Copywriter (icebreaker)

🔹 Company: icebreaker

🔹 Location: Stabio, Switzerland

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Shaping the global brand voice of icebreaker
• Creating compelling copy for global campaigns across multiple channels
• Collaborating with various departments to ensure brand consistency
• Adapting content for regional audiences

ASSUMPTION: This role requires a strong understanding of the outdoor, fashion, or sustainability-driven industry and exceptional English writing skills.

📋 Key Responsibilities

✅ Craft a unified brand voice across all markets and channels

✅ Create engaging copy for global brand and product campaigns

✅ Develop copy platforms for brand storytelling across multiple channels

✅ Ensure legal and sustainability compliance in copy

✅ Support the product team with product descriptions and innovation highlights

✅ Adapt content for regional audiences

✅ Optimize copy for SEO to improve website and paid ad performance

ASSUMPTION: This role may require working with tight deadlines and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in communications or a related field (preferred)

Experience: 5+ years of experience in marketing copywriting, ideally in the outdoor, fashion, or sustainability-driven industry

Required Skills:

• Native-level English proficiency
• Strong understanding of various marketing channels
• Proven ability to work quickly and efficiently while maintaining accuracy
• Strong organizational skills and keen attention to detail
• Proactive approach in a fast-paced environment

Preferred Skills:

• Experience in the outdoor, fashion, or sustainability-driven industry
• Fluency in additional languages

ASSUMPTION: While a degree in communications is preferred, the company values relevant experience and professional achievements more.

💰 Compensation & Benefits

Salary Range: The average salary for a Global Copywriter in Switzerland is CHF 80,000 - 120,000 per year (source: Glassdoor). However, the actual salary may vary based on experience and performance.

Benefits:

• Comprehensive benefits package
• On-site gym offering health and well-being initiatives
• Discount card with 50% off all VF brands

Working Hours: Full-time, Monday to Friday, with flexibility based on project needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: icebreaker operates in the retail apparel and fashion industry, focusing on outdoor clothing made from natural materials.

Company Size: icebreaker is a mid-sized company with 201-500 employees, offering a supportive feedback-based culture and an inclusive international environment.

Founded: icebreaker was founded in 1995 in New Zealand and has since expanded globally.

Company Description:

• icebreaker is committed to challenging the status quo of how clothing is made
• The company provides natural performance alternatives to synthetic-based apparel
• icebreaker is part of VF Corporation, one of the world’s largest apparel, footwear, and accessories companies

Company Specialties:

• Outdoor clothing
• Pure New Zealand Merino
• Active apparel
• Sustainable apparel
• Global wholesale
• Retail
• Merino
• Natural fibres

Company Website: icebreaker.com

ASSUMPTION: icebreaker's commitment to sustainability and natural materials sets it apart in the apparel industry.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing copywriter looking to make an impact on a global scale.

Reporting Structure: The Global Copywriter will report directly to the Global Marketing Manager.

Work Arrangement: This is an on-site role based in Stabio, Switzerland, with potential for remote work based on project needs.

Growth Opportunities:

• Expanding the role's impact across additional regions and channels
• Developing leadership skills through mentoring and team management
• Gaining experience in a global organization with multiple iconic brands

ASSUMPTION: icebreaker offers growth opportunities for motivated and talented individuals looking to advance their careers in a dynamic environment.

🌍 Location & Work Environment

Office Type: The Stabio office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): EMEA > CHE > Stabio > VF Campus VF2

Geographic Context:

• Stabio is located in the canton of Ticino, Switzerland, near the Italian border
• The region offers a high quality of life, with a mix of urban and natural environments
• Stabio is easily accessible by public transportation and has a vibrant local community

Work Schedule: The standard workweek is Monday to Friday, with flexibility based on project needs and team collaboration.

ASSUMPTION: The Stabio office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Global Marketing Manager
• Final interview with the Global Brand Director

Key Assessment Areas:

• Writing samples and portfolio review
• Cultural fit and alignment with icebreaker's values
• Problem-solving skills and strategic thinking
• Adaptability and ability to work in a global team

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Include a portfolio of writing samples that demonstrate your ability to create engaging and on-brand copy
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
• Research icebreaker's brand and values to ensure a strong cultural fit

ATS Keywords: Global Copywriter, Marketing Copywriter, Brand Messaging, Campaign Creation, SEO, Product Descriptions, Collaboration, Attention to Detail, Organizational Skills, Proactive Approach, Cultural Adaptation, Legal Compliance, Sustainability Knowledge, Fast-Paced Environment, English Proficiency, Creative Writing, Storytelling

ASSUMPTION: icebreaker's application process is designed to assess candidates' skills, cultural fit, and ability to thrive in a global and dynamic environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Content Management Systems (CMS) such as WordPress or Drupal
• SEO tools such as Google Analytics and SEMrush

ASSUMPTION: The specific tools and technologies required for this role may vary based on the projects and campaigns the Global Copywriter is working on.

👔 Cultural Fit Considerations

Company Values:

• Challenge the status quo
• Make a difference
• Be authentic

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Results-driven and proactive

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you passionate about sustainability and natural materials?
• Can you effectively collaborate with diverse teams across multiple regions?

ASSUMPTION: icebreaker values candidates who are passionate about their mission, committed to sustainability, and able to thrive in a global and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting content for diverse regional audiences
• Ensuring legal and sustainability compliance in copy
• Working in a fast-paced and dynamic global environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on sustainability and natural materials
• icebreaker's global presence offers unique opportunities for international collaboration and cultural adaptation
• This role provides a unique blend of creative and strategic responsibilities, offering opportunities for career growth and development

ASSUMPTION: This role offers a unique combination of responsibilities and opportunities, setting it apart from similar marketing positions in the industry.

📝 Sample Projects

• Developing a global brand campaign to launch a new product line
• Creating localized content for regional websites and social media channels
• Collaborating with the product team to create engaging and informative product descriptions

ASSUMPTION: These sample projects demonstrate the global and collaborative nature of the Global Copywriter role at icebreaker.

❓ Key Questions to Ask During Interview

• How does icebreaker ensure brand consistency across multiple regions and channels?
• Can you describe the team structure and dynamics within the global marketing department?
• How does icebreaker support the professional development and growth of its employees?
• What are the most challenging aspects of working in a global and dynamic environment like icebreaker's?
• How does icebreaker measure the success of its marketing campaigns and initiatives?

ASSUMPTION: These interview questions are designed to assess the company's culture, values, and approach to marketing and employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare a portfolio of writing samples that demonstrate your ability to create engaging and on-brand copy
• Research icebreaker's brand and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.