📌 Core Information
🔹 Job Title: Global Copywriter (icebreaker)
🔹 Company: VF Corporation
🔹 Location: Stabio, Switzerland
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping the tone and messaging of icebreaker across all creative and marketing communications
- Collaborating with various departments to ensure consistent brand messaging
- Creating compelling copy for global brand and product campaigns
- Adapting content for regional audiences to resonate with diverse cultural markets
- Optimizing copy for SEO to improve website and paid ad performance
ASSUMPTION: This role requires a strong understanding of marketing channels and the ability to adapt content to different audiences and platforms.
📋 Key Responsibilities
✅ Craft a unified brand voice by ensuring consistent messaging across all markets and channels
✅ Create compelling copy for global brand and product campaigns
✅ Develop copy platforms to bring brand storytelling to life across multiple channels
✅ Work closely with legal and sustainability teams to ensure compliance with regulations and accurate claims
✅ Support the product team by writing product descriptions, innovation highlights, and product names
✅ Adapt content for regional audiences, tailoring messaging to resonate with diverse cultural markets
✅ Optimize copy for SEO, improving website and paid ad performance
ASSUMPTION: The role may require occasional overtime to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor’s or master’s degree in communications or a related field (preferred)
Experience: 5+ years of experience in marketing copywriting, ideally in the outdoor, fashion, or sustainability-driven industry
Required Skills:
- Outstanding English writing skills with a strong understanding of various marketing channels
- Proven ability to work quickly and efficiently while maintaining accuracy
- Strong organizational skills and keen attention to detail
- Team player with a proactive approach in a fast-paced environment
Preferred Skills:
- Native-level English proficiency
- Experience working with global brands
- Familiarity with SEO best practices
ASSUMPTION: Proficiency in additional languages would be an asset for this role.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 100,000 per year (based on industry standards for a mid-level marketing copywriter in Switzerland)
Benefits:
- Comprehensive benefits package
- On-site gym offering health and well-being initiatives
- Discount card with 50% off all VF brands
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. VF Corporation is one of the world’s largest apparel, footwear, and accessories companies, connecting people to the lifestyles, activities, and experiences they cherish most through a family of iconic outdoor, active, and workwear brands.
Company Size: 10,001+ employees. As a large corporation, VF offers a wide range of career opportunities and a diverse work environment.
Founded: 1899. VF Corporation has a rich history and a strong commitment to sustainability and corporate social responsibility.
Company Description:
- VF Corporation is a global leader in the apparel industry, with a portfolio of iconic brands such as Vans, The North Face, Timberland, and Dickies.
- The company is committed to powering movements of sustainable and active lifestyles for the betterment of people and the planet.
- VF fosters a culture of belonging based on respect, connection, openness, and authenticity, supporting disadvantaged groups and providing equal opportunities for all associates.
Company Specialties:
- Footwear
- Accessories
- Innovation
- Design
- Apparel
- Outdoor
- Active
- Sports
- Fashion
- Clothing
- Sustainability
- Corporate Social Responsibility
- Supply Chain
- Brands
- Retail
Company Website: vfc.com
ASSUMPTION: VF Corporation's large size and global presence may offer more opportunities for career growth and international exposure compared to smaller companies.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth within the global marketing team or across other brands within the VF Corporation portfolio.
Reporting Structure: The Global Copywriter will report directly to the Global Marketing Manager and collaborate with various departments, including merchandising, design, sales, legal, and sustainability.
Work Arrangement: On-site, full-time position based in Stabio, Switzerland, with the possibility of occasional remote work for specific projects or meetings.
Growth Opportunities:
- Progression to a senior or management role within the global marketing team
- Expansion into other marketing or communications roles within the VF Corporation portfolio
- International assignments or secondments to support global brand campaigns
ASSUMPTION: The Global Copywriter role may evolve over time as the company grows and expands its brand portfolio.
🌍 Location & Work Environment
Office Type: Modern, on-site office located in Stabio, Switzerland, with access to an on-site gym and other employee facilities.
Office Location(s): VF Campus VF2, Stabio, Switzerland
Geographic Context:
- Stabio is a small town in the canton of Ticino, Switzerland, located near the Italian border
- The region offers a high quality of life, with easy access to outdoor activities and a mild Mediterranean climate
- Stabio is well-connected by public transportation, with easy access to major cities such as Milan, Italy, and Lugano, Switzerland
Work Schedule: Standard full-time workweek, Monday to Friday, with occasional overtime as needed to meet campaign deadlines
ASSUMPTION: The Global Copywriter role may require flexibility to accommodate different time zones when collaborating with global teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the global marketing team
- Final interview with the global marketing director
Key Assessment Areas:
- Writing samples and portfolio presentation
- Cultural fit and alignment with VF Corporation values
- Problem-solving skills and adaptability
- Understanding of marketing channels and SEO best practices
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best writing samples and marketing campaigns
- Research VF Corporation and icebreaker to demonstrate your understanding of the brand and its mission
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing copywriter, global brand, product campaigns, SEO, brand storytelling, regional audiences, consistent messaging, collaboration, legal compliance, product descriptions, innovation highlights, product names
ASSUMPTION: The interview process may include additional assessments or tasks to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS) and marketing automation platforms
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Global Copywriter may be required to learn and use new tools and technologies as needed to support their role.
👔 Cultural Fit Considerations
Company Values:
- Powering movements of sustainable and active lifestyles
- Fostering a culture of belonging and inclusion
- Encouraging innovation and continuous learning
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- How do you align with VF Corporation's purpose and values?
- How do you approach adapting content for diverse cultural markets?
- How do you balance creativity with data-driven decision-making in your writing process?
ASSUMPTION: Candidates who demonstrate a strong understanding of and alignment with VF Corporation's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to different brand voices and tones for various VF Corporation brands
- Working with diverse teams across different time zones and cultures
- Keeping up with industry trends and best practices in marketing and communications
ASSUMPTION: The Global Copywriter role may present unique challenges related to the global nature of the position and the diverse portfolio of VF Corporation brands.
📈 Similar Roles Comparison
- Unlike traditional marketing copywriter roles, this position focuses on global brand campaigns and requires a strong understanding of regional audiences and cultural markets
- Compared to other global marketing roles, this position has a specific focus on copywriting and brand storytelling
- Career progression in this role may involve expanding into other marketing or communications functions or taking on more senior or management responsibilities
ASSUMPTION: The Global Copywriter role is unique within the marketing and communications industry, requiring a specific set of skills and experiences.
📝 Sample Projects
- Developing a global brand campaign for The North Face, including product descriptions, innovation highlights, and social media content
- Creating a regional marketing strategy for Timberland in the Middle East, tailored to the cultural and linguistic nuances of the target audience
- Writing product names and descriptions for a new line of Dickies workwear, ensuring consistency with the brand's heritage and values
ASSUMPTION: The Global Copywriter role may involve a mix of long-term strategic projects and shorter-term tactical assignments to support brand campaigns and product launches.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for icebreaker and VF Corporation?
- What are the key priorities for this role in the first 90 days?
- How does VF Corporation foster a culture of inclusion and diversity within its global marketing teams?
- What opportunities are there for professional development and growth within this role and the global marketing team?
- How does the Global Copywriter role collaborate with other departments and teams within VF Corporation?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best writing samples and marketing campaigns
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to present your portfolio and discuss your writing process and approach to marketing communications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
