📌 Core Information
🔹 Job Title: Global Creative Business Director
🔹 Company: Smartly
🔹 Location: London
🔹 Job Type: Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and nurturing creative solutions for major clients
- Collaborating with various teams to align on global strategies
- Managing client relationships and presenting services
- Identifying new business opportunities
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Developing client business plans and long-term strategies
✅ Serving as the main point of contact for clients regarding Smartly's creative solutions
✅ Leading creative discovery and relaying critical information to Creative Services
✅ Managing and handling key client briefs, projects, and requests
✅ Presenting and pitching Smartly's services to clients
✅ Identifying and delivering new business activities
✅ Maintaining regular dialog with client's creative leadership
✅ Understanding client's business model and business challenges
✅ Fostering and growing customer relationships
✅ Staying up to date on industry trends, creative technologies, and best practices
ASSUMPTION: This role involves a high degree of client interaction and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 13+ years in managing strategically driven teams, with a focus on navigating global accounts
Required Skills:
- Proven experience in account strategy planning and packaging creative services for scalable adoption in global markets
- Expertise in digital advertising platforms and technologies
- Ability to integrate AI technology into creative support models for scaled adoption, creative efficiencies, and consistent creative delivery
- Excellent leadership, communication, and strategic planning skills
- Ability to manage multiple projects simultaneously while optimizing processes and ensuring creative excellence
- Demonstrated experience working in matrix organizations
Preferred Skills:
- Desired knowledge of SaaS creative technology solutions
ASSUMPTION: Candidates should have a strong background in account management, digital advertising, and creative services.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Based on industry standards for similar roles in London)
Benefits:
- Competitive benefits package
- Flexible working hours
- Hybrid work arrangement (2-3 days on-site per week)
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees (Large organization with established processes and a diverse workforce)
Founded: 2013 (Over a decade of experience in the industry)
Company Description:
- Smartly is the leading AI-powered advertising technology company transforming ad experiences
- Manages creative and media for 700+ brands worldwide and $6B in ad spend across major media platforms
- Committed to creating an inclusive environment with a diverse team of 750+ employees from 60+ nationalities
Company Specialties:
- Facebook Advertising
- Demand Side Platform
- Retargeting
- Campaign Optimization
- Feed-based Ads
- Programmatic optimization
- Self-service ad management tool
- Customizable reporting
- Product feed based ads
- Multi-product ads
- Dynamic product ads
- Online advertising
- Performance marketing
Company Website: Smartly
ASSUMPTION: Smartly is a well-established company in the advertising industry with a strong global presence and a diverse team.
📊 Role Analysis
Career Level: Senior-level position with significant responsibility for driving business growth and client relationships
Reporting Structure: This role reports directly to the Global Head of Creative Services and works closely with various teams, including Customer Success, Sales, and Creative Services
Work Arrangement: Hybrid work arrangement with 2-3 days on-site per week
Growth Opportunities:
- Potential to expand the role's responsibilities based on business needs and performance
- Opportunities to work with a diverse range of clients and industries
- Chance to develop leadership and management skills by guiding and mentoring team members
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to expand the role's responsibilities and develop leadership skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology
Office Location(s): London, UK
Geographic Context:
- London is a major global hub for the advertising industry
- The office is located in a vibrant, central area with easy access to public transportation
- The city offers a diverse range of cultural, social, and recreational opportunities
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to major clients and industry events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the hiring manager to discuss the role's responsibilities and requirements
- Case study or presentation to evaluate problem-solving skills and strategic thinking
- Final interview with senior leadership to discuss career growth and company culture
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research Smartly's clients and industry trends to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Global Creative Business Director, Client Management, Digital Advertising, Account Strategy, Leadership, Communication, Strategic Planning, Cross-Functional Collaboration, Project Management, Creative Services, AI Technology Integration, Customer Success, Business Development, Industry Trends, Creative Automation, Matrix Organization Experience, SaaS Solutions
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- AI-powered advertising platform
- Digital advertising platforms (e.g., Facebook, Google, Instagram, Pinterest, Snap, TikTok)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in using digital advertising platforms, project management tools, and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on collaboration and teamwork
- Focus on driving business growth and client success
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and new technologies in digital advertising?
- Can you provide an example of a time when you had to manage multiple projects simultaneously and optimize processes to ensure creative excellence?
- How do you approach building and maintaining strong client relationships in a global context?
ASSUMPTION: Smartly values innovation, collaboration, and customer-centricity, and seeks candidates who align with these values and thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and client relationships simultaneously
- Navigating a global matrix organization with diverse teams and stakeholders
- Keeping up with the fast-paced nature of the advertising industry and its constant evolution
- Balancing the demands of client needs with the company's strategic objectives
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and strategic thinking skills.
📈 Similar Roles Comparison
- Unlike other account management roles, this position focuses specifically on creative solutions and business development
- This role requires a strong understanding of AI technology integration and creative automation
- Career progression may involve moving into a global leadership role or specializing in a specific industry or client vertical
ASSUMPTION: This role offers unique opportunities for career growth and specialization within the advertising industry.
📝 Sample Projects
- Developing a comprehensive creative strategy for a global client, including long-term business plans and innovative solutions
- Managing a complex, multi-market campaign for a major brand, involving multiple stakeholders and teams
- Identifying and pursuing new business opportunities, including pitching to potential clients and negotiating contracts
ASSUMPTION: These sample projects illustrate the strategic, client-focused, and business development aspects of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall strategy for global creative services?
- Can you describe the team structure and dynamics within the global creative services department?
- How does Smartly support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does Smartly approach work-life balance for employees in this role?
ASSUMPTION: These interview questions focus on understanding the role's strategic context, team dynamics, career growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research Smartly's clients and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
