Global Customer Marketing Manager

📌 Core Information

🔹 Job Title: Global Customer Marketing Manager

🔹 Company: Elliptic

🔹 Location: Singapore, SG (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (Singapore or London)

🚀 Job Overview

Key aspects of this role include:

• Creating and nurturing a community of customer advocates for Elliptic's solutions
• Focusing on customer retention and engagement through various marketing programs
• Building an army of customer advocates to recommend Elliptic to their peers and networks
• Supporting regional field marketing efforts, particularly in APAC, to deliver local events programs

ASSUMPTION: This role requires a strategic mindset with a strong focus on customer-centric marketing to drive customer retention and advocacy.

📋 Key Responsibilities

✅ Create and run customer marketing programs to enhance customer experience and retention

✅ Build and manage a customer community, fostering customer advocacy and brand building

✅ Collaborate with cross-functional teams (sales, customer success, product) to drive results

✅ Support regional field marketing efforts, particularly in APAC, to deliver local events programs

ASSUMPTION: This role requires strong communication skills, strategic thinking, and the ability to work collaboratively with various teams across different time zones.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years in customer marketing within B2B SaaS or technology sectors, ideally within the blockchain, financial services, or compliance sectors

Required Skills:

• Proven experience in building and nurturing a customer advocacy program or community of brand ambassadors
• Excellent written and verbal communication skills
• Strong strategic thinking and data-driven marketing strategies
• Ability to work collaboratively with cross-functional teams
• Fluent in English; additional language skills in any of the key APAC languages are a plus
• Hubspot usage

Preferred Skills:

• Experience in the blockchain, financial services, or compliance sectors
• Additional language skills in any of the key APAC languages

ASSUMPTION: Candidates with experience in B2B SaaS or technology sectors and a proven track record in customer marketing will be best suited for this role.

💰 Compensation & Benefits

Salary Range: SGD 120,000 - 160,000 per annum (Estimated based on industry standards for similar roles in Singapore)

Benefits:

• Competitive salary
• Share Options
• Holiday - 24 days of annual leave in addition to Singapore gazetted holidays
• Health insurance
• Personal training budget
• Laptop + equipment you need
• Home office allowance
• Full access to Spill Mental Health Support

Working Hours: Full-time, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Singapore. Actual salary may vary based on candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2013

Company Description:

• Elliptic is the leader in digital asset decisioning, providing unrivaled uptime and scalability for efficiently extracting crypto data and intelligence with the greatest accuracy
• They offer comprehensive solutions for compliance, risk management, intelligence operations, and blockchain infrastructure needs
• Elliptic has built a strong reputation for its accurate, actionable, and decisioning capabilities for every digital asset

Company Specialties:

• Blockchain
• Cryptocurrency
• Compliance (AML, CFT)
• Blockchain analysis
• Cryptoassets
• Crypto compliance
• Crypto regulation
• Regulatory compliance
• Financial crime
• Anti-money laundering
• Crypto transaction monitoring
• Crypto wallet screening
• Crypto risk scoring
• Crypto regulatory affairs
• Fintech
• Ethereum
• Crypto
• Crypto business
• Crypto risk management
• Compliance operations
• Future of money
• Future of finance
• Fraud prevention

Company Website: elliptic.co

ASSUMPTION: Elliptic's focus on the financial services industry and its expertise in blockchain and cryptocurrency make it a unique and exciting place to work for candidates interested in these areas.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Chief Marketing Officer

Work Arrangement: Hybrid (Singapore or London)

Growth Opportunities:

• Potential to grow within the marketing department or explore other opportunities within the company as it expands
• Chance to work on cutting-edge technology and make a significant impact on the company's growth
• Opportunity to gain experience in the blockchain and cryptocurrency industry

ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in marketing within the tech industry.

🌍 Location & Work Environment

Office Type: Hybrid (Singapore or London)

Office Location(s): Singapore, London

Geographic Context:

• Singapore: A major financial hub with a vibrant tech industry and multicultural environment
• London: A global financial capital with a thriving tech scene and diverse cultural offerings

Work Schedule: Full-time, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance and the opportunity to work in two dynamic cities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Customer marketing experience and strategies
• Communication skills and presentation abilities
• Collaboration and teamwork skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant customer marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Elliptic's business and the role's requirements
• Prepare examples of successful customer marketing campaigns or initiatives you've led
• Be ready to discuss your thoughts on customer advocacy and community building strategies

ATS Keywords: Customer Marketing, Community Building, Cross-Functional Teamwork, Results Driven, Excellent Communication Skills, Hubspot Usage, Organized, Multi-Tasker, Relationship Builder, Resilience

ASSUMPTION: Elliptic's interview process is designed to assess candidates' skills and cultural fit, with a focus on customer marketing experience and strategic thinking.

🛠️ Tools & Technologies

• Hubspot
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• Customer relationship management (CRM) software

ASSUMPTION: Candidates should be comfortable using marketing automation tools, project management software, and CRM platforms.

👔 Cultural Fit Considerations

Company Values:

• Accuracy: Elliptic prides itself on providing accurate, actionable data and intelligence
• Innovation: The company encourages creativity and continuous improvement
• Collaboration: Elliptic values teamwork and cross-functional collaboration

Work Style:

• Data-driven: Elliptic relies on data and analytics to make informed decisions
• Adaptable: The company operates in a dynamic and evolving industry, requiring employees to be flexible and adaptable
• Customer-focused: Elliptic prioritizes customer needs and satisfaction

Self-Assessment Questions:

• How have you demonstrated accuracy and attention to detail in your previous roles?
• Can you provide an example of a time when you had to adapt to significant changes in your work environment?
• How do you approach building and maintaining strong relationships with customers and stakeholders?

ASSUMPTION: Candidates who align with Elliptic's values and work style will be the best fit for the company's culture.

⚠️ Potential Challenges

• Managing customer expectations and ensuring customer satisfaction in a rapidly evolving industry
• Balancing multiple priorities and projects simultaneously in a fast-paced environment
• Collaborating effectively with cross-functional teams across different time zones
• Adapting to changes in the company's priorities and strategies

ASSUMPTION: These challenges can be overcome by strong communication, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on customer retention and advocacy, making it unique within the marketing department
• Elliptic's focus on the financial services industry and blockchain technology sets it apart from other companies in the sector
• This role offers the opportunity to work on cutting-edge technology and make a significant impact on the company's growth

ASSUMPTION: Candidates should consider the unique aspects of this role and the company when evaluating their fit and career growth potential.

📝 Sample Projects

• Developing and executing a customer retention campaign to improve customer satisfaction and reduce churn
• Building and managing a customer advocacy program to generate positive reviews and recommendations for Elliptic's solutions
• Collaborating with the global events lead to deliver a successful regional events program in APAC

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Global Customer Marketing Manager role at Elliptic.

❓ Key Questions to Ask During Interview

• How does Elliptic measure the success of its customer marketing programs?
• Can you describe the team structure and dynamics within the marketing department?
• How does Elliptic support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Elliptic foster a customer-centric culture within the company?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant customer marketing experience and skills
• Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit for Elliptic
• Prepare examples of successful customer marketing campaigns or initiatives you've led
• Follow up with the HR department two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.