Global Customer Marketing Manager

📌 Core Information

🔹 Job Title: Global Customer Marketing Manager

🔹 Company: Elliptic

🔹 Location: London, UK (with remote work options for Singapore)

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (London & Singapore)

🚀 Job Overview

Key aspects of this role include:

• Fostering long-term relationships with existing customers and building a community of advocates
• Supporting key tier 1 regional events and working with the global events manager
• Collaborating with cross-functional teams to drive customer retention, engagement, and advocacy
• Developing data-driven marketing strategies and measuring their success effectively

ASSUMPTION: This role requires a strategic mindset and strong communication skills to create and nurture a customer community, improve customer retention, and grow the Elliptic brand.

📋 Key Responsibilities

✅ Create and run customer marketing programs to improve customer retention and engagement

✅ Build and nurture a community of customer advocates for Elliptic's solutions

✅ Collaborate with cross-functional teams to enhance customer experience and advocacy

✅ Support regional events and advise on global marketing strategies

✅ Develop customer case studies, quotes, and other marketing materials to amplify Elliptic's brand

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to deliver effective customer marketing programs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years in customer marketing in B2B SaaS or technology companies, ideally within the blockchain, financial services, or compliance sectors

Required Skills:

• Proven experience in building and nurturing a customer advocacy program or community of brand ambassadors
• Strong cross-functional teamwork and collaboration skills
• Excellent written and verbal communication skills
• Fluency in English; additional language skills in key APAC languages are a plus
• Organized, multi-tasker, able to prioritize, relationship builder, resilient, and able to work independently

Preferred Skills:

• Hubspot usage
• Experience in the blockchain, financial services, or compliance sectors

ASSUMPTION: Candidates with a strong background in customer marketing and experience working with cross-functional teams will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on industry standards for a senior customer marketing role in London)

Benefits:

• Competitive salary
• Share Options
• Holiday - 24 days of annual leave in addition to Singapore gazetted holidays
• Health insurance
• Personal training budget
• Laptop + equipment you need
• Home office allowance
• Full access to Spill Mental Health Support

Working Hours: Full-time, with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a senior customer marketing role in London, with consideration for the company's size and the role's requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on blockchain and cryptocurrency

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2013, with a history of innovation in the blockchain and cryptocurrency space

Company Description:

• Elliptic is the leader in digital asset decisioning, providing accurate and actionable insights for every digital asset
• Offers a comprehensive platform with unrivaled uptime and scalability for efficiently extracting crypto data and intelligence
• Serves exacting organizations with compliance, risk management, intelligence operations, and blockchain infrastructure needs

Company Specialties:

• Blockchain
• Cryptocurrency
• Compliance
• AML
• CFT
• Blockchain analysis
• Cryptoassets
• Crypto compliance
• Crypto regulation
• Regulatory compliance
• Financial crime
• Anti-money laundering
• Crypto transaction monitoring
• Crypto wallet screening
• Crypto risk scoring
• Crypto regulatory affairs
• Fintech
• Ethereum
• Crypto
• Crypto business
• Crypto risk management
• Compliance operations
• Future of money
• Future of finance
• Fraud prevention

Company Website: elliptic.co

ASSUMPTION: Elliptic's focus on the blockchain and cryptocurrency industries makes this role an excellent fit for candidates interested in these growing fields.

📊 Role Analysis

Career Level: Senior, with the opportunity to make a significant impact on Elliptic's customer marketing efforts

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates with various teams, including Sales, Customer Success, Product, and Executive leadership

Work Arrangement: Hybrid, with a mix of remote work and on-site collaboration in London or Singapore

Growth Opportunities:

• Potential to expand the customer marketing team and take on a leadership role
• Opportunities to work on high-impact projects and influence Elliptic's go-to-market strategy
• Chance to grow professionally by learning from experienced colleagues and industry experts

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Elliptic's customer marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of remote work and on-site collaboration in modern, collaborative offices

Office Location(s): London, UK (with remote work options for Singapore)

Geographic Context:

• London is a global hub for finance, technology, and innovation, providing ample networking opportunities
• Singapore is a major financial center in Asia, with a thriving blockchain and cryptocurrency ecosystem
• Both locations offer vibrant cultures, diverse communities, and excellent quality of life

Work Schedule: Full-time, with flexible working hours and the opportunity to work remotely

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees, while the global locations offer ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the CMO

Key Assessment Areas:

• Customer marketing experience and strategy
• Cross-functional teamwork and collaboration skills
• Communication and presentation skills
• Cultural fit and alignment with Elliptic's values

Application Tips:

• Tailor your resume and cover letter to highlight your customer marketing experience and relevant skills
• Prepare examples of successful customer marketing campaigns or initiatives you've led
• Research Elliptic's company culture and values to demonstrate your fit with the organization

ATS Keywords: Customer marketing, community building, cross-functional teamwork, results-driven, excellent communication skills, Hubspot usage, organized, multi-tasker, relationship builder, resilience

ASSUMPTION: Elliptic's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on customer marketing expertise and strategic thinking.

🛠️ Tools & Technologies

• Hubspot
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• Customer relationship management (CRM) software

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily mastered by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Results-driven and focused on customer success
• Collaborative and inclusive, with a focus on teamwork and open communication
• Adaptable and responsive to change, with a growth mindset

Self-Assessment Questions:

• Do you have a proven track record of building and nurturing customer communities in a B2B SaaS or technology environment?
• Are you comfortable working collaboratively with cross-functional teams and stakeholders at all levels?
• Do you thrive in a dynamic, fast-paced environment and embrace change as an opportunity for growth?

ASSUMPTION: Elliptic values candidates who align with their customer-centric, innovative, and collaborative culture, and who are adaptable and results-driven.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Balancing remote work and on-site collaboration effectively
• Adapting to a dynamic and evolving work environment
• Working across different time zones and cultures

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on customer retention and engagement, rather than customer acquisition
• This role requires a strong understanding of the blockchain and cryptocurrency industries, as well as relevant marketing experience
• Career progression in customer marketing typically involves moving into leadership or management roles, with the opportunity to specialize in specific industries or markets

ASSUMPTION: This role offers a unique opportunity to focus on customer marketing in the growing blockchain and cryptocurrency industries, with potential for career growth and specialization.

📝 Sample Projects

• Developing and executing a customer retention campaign to reduce churn and improve customer satisfaction
• Building and managing a customer advocacy program, including reference and referral initiatives
• Collaborating with the global events team to support regional events and enhance the customer experience

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Global Customer Marketing Manager role at Elliptic.

❓ Key Questions to Ask During Interview

• How does this role fit into Elliptic's overall marketing strategy, and how will my work impact the company's growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Elliptic support the professional development and growth of its employees?
• What are the key challenges facing the customer marketing function at Elliptic, and how can this role address them?
• How does Elliptic measure the success of its customer marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, company, and industry, as well as their strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your customer marketing experience and relevant skills
• Prepare examples of successful customer marketing campaigns or initiatives you've led
• Research Elliptic's company culture and values to demonstrate your fit with the organization
• Follow up with the Elliptic HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.