Global Demand Campaign Manager

📌 Core Information

🔹 Job Title: Global Demand Campaign Manager

🔹 Company: Referrals Only

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns to drive demand and generate leads
• Collaborating with cross-functional teams to create comprehensive campaign strategies
• Leveraging market insights, customer personas, and competitive intelligence to inform strategies
• Utilizing AI tools to enhance market and competitive intelligence and improve campaign efficiency
• Monitoring campaign performance and making data-driven optimizations

ASSUMPTION: This role requires a strategic thinker with a strong background in B2B marketing and a passion for technology. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

📋 Key Responsibilities

✅ Develop and execute integrated marketing campaigns to drive demand and generate leads

✅ Collaborate with cross-functional teams to create comprehensive campaign strategies

✅ Leverage market insights, customer personas, and competitive intelligence to inform strategies

✅ Utilize AI tools to enhance market and competitive intelligence and improve campaign efficiency

✅ Monitor campaign performance and make data-driven optimizations

✅ Manage campaign timelines, budgets, and resources to ensure timely and successful campaign launches

✅ Collaborate with creative teams, content creators, and designers to develop compelling campaign assets

✅ Employ demand generation and ABM tactics to capture and nurture leads through the funnel

✅ Continuously monitor campaign performance and make data-driven optimizations to improve lead quality and conversion rates

✅ Define and track key performance indicators (KPIs) for campaigns and prepare regular reports on campaign performance

✅ Collaborate with the field marketing team to adapt campaigns for regional relevance and contribute to lead management optimization

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple priorities. The ideal candidate will be comfortable working independently and thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in developing campaign strategies and executing successful integrated marketing campaigns (experience in B2B Tech organizations preferable)

Required Skills:

• Strong understanding of marketing principles, channels, and best practices
• Proven track record of exceeding campaign goals and driving measurable ROI
• Excellent communication, presentation, and collaboration skills
• Data-driven approach and proficiency in deriving meaningful business insights from analytics
• Ability to manage multiple priorities, work independently, and thrive in a fast-paced environment

Preferred Skills:

• Experience with AI tools for marketing
• Familiarity with B2B tech marketing trends and best practices

ASSUMPTION: While not explicitly stated, experience with AI tools for marketing and familiarity with B2B tech marketing trends and best practices would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a mid-level marketing role in Bangalore)

Benefits:

• Learning and development opportunities
• Competitive salary and benefits package
• Remote work flexibility

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Bangalore. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees (Small to mid-sized company, providing a more intimate work environment with closer collaboration)

Founded: Not specified (Established company with a clear focus on quality referrals)

Company Description:

• By Referrals Only is a staffing company that focuses on quality referrals rather than volume
• The company partners with businesses to provide experienced professionals in their area of expertise
• By Referrals Only prides itself on its unique business model and cost-effective solutions

Company Specialties:

• Staffing and Recruiting
• Business and Technology Consulting

Company Website: http://www.byreferralsonly.biz

ASSUMPTION: By Referrals Only is a small to mid-sized company that focuses on quality referrals for its clients. The company's unique business model and cost-effective solutions set it apart from traditional staffing agencies.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: Individual contributor role, reporting directly to the hiring manager

Work Arrangement: Remote OK (Flexible work arrangement with the option to work remotely)

Growth Opportunities:

• Potential career growth opportunities within the marketing department or other departments within the company
• Learning and development opportunities to enhance skills and knowledge

ASSUMPTION: As an individual contributor role, the Global Demand Campaign Manager will have the opportunity to grow within the marketing department or explore other career paths within the company.

🌍 Location & Work Environment

Office Type: Not specified (Assuming a hybrid or remote work environment)

Office Location(s): Bangalore, Karnātaka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional and modern culture, with a vibrant food scene and numerous historical sites
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The work environment for this role is likely to be hybrid or remote, given the company's size and the nature of the role. The ideal candidate will be comfortable working independently and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the company's leadership team

Key Assessment Areas:

• Marketing expertise and campaign strategy development
• Data-driven decision-making and analytics skills
• Communication and presentation skills
• Collaboration and teamwork skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's unique business model
• Prepare examples of successful marketing campaigns you've led and the results you've achieved

ATS Keywords: Campaign Strategy, Data-Driven Decision Making, B2B Marketing, Lead Generation, Email Marketing, Social Media, Collaboration, Analytics, Content Creation, AI Tools, Market Insights, Performance Measurement, Cross-Functional Collaboration, Budget Management, Presentation Skills, Communication Skills

ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's marketing expertise, data-driven decision-making skills, and communication skills.

🛠️ Tools & Technologies

• AI tools for marketing (e.g., predictive analytics, natural language processing, etc.)
• Marketing automation platforms (e.g., Marketo, HubSpot, etc.)
• CRM software (e.g., Salesforce, HubSpot CRM, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The specific AI tools and marketing automation platforms used by the company may vary, but the ideal candidate will have experience with similar tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality over volume
• Customer focus
• Collaboration and teamwork

Work Style:

• Independent and self-motivated
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a proven track record of exceeding campaign goals and driving measurable ROI?
• Are you comfortable working independently and managing multiple priorities?
• Do you thrive in a fast-paced environment and enjoy collaborating with cross-functional teams?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong background in B2B marketing and a passion for technology. They will be comfortable working independently and thrive in a fast-paced environment, with a focus on driving results and exceeding campaign goals.

⚠️ Potential Challenges

• Managing multiple priorities and campaign timelines simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Adapting campaigns for regional relevance and contributing to lead management optimization
• Keeping up with the latest marketing trends and technologies, including AI tools

ASSUMPTION: The potential challenges for this role are primarily related to managing multiple priorities and working with cross-functional teams. The ideal candidate will be comfortable working independently and managing their time effectively.

📈 Similar Roles Comparison

• This role is similar to a Demand Generation Manager or a Campaign Manager in a marketing department
• However, the focus on quality referrals and the unique business model of By Referrals Only sets this role apart from similar positions in other companies
• Career growth opportunities may vary depending on the company's size and structure

ASSUMPTION: While this role is similar to a Demand Generation Manager or a Campaign Manager in a marketing department, the focus on quality referrals and the unique business model of By Referrals Only make this role unique.

📝 Sample Projects

• Developing and executing a multi-channel campaign to generate leads for a new product launch
• Analyzing campaign performance data to identify trends and make data-driven optimizations
• Collaborating with the creative team to develop compelling campaign assets that align with brand guidelines

ASSUMPTION: The specific projects for this role may vary, but the ideal candidate will have experience with similar projects and be comfortable working on multiple campaigns simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the company's unique business model and how this role fits into it?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?
• How does the company measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: The key questions to ask during the interview for this role should focus on understanding the company's unique business model, the priorities for the role, and the company's approach to professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led and the results you've achieved
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.