📌 Core Information
🔹 Job Title: Global Digital Brand Manager (d/f/m)
🔹 Company: Henkel group
🔹 Location: Düsseldorf, North Rhine-Westphalia, DE
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year)
🚀 Job Overview
Key aspects of this role include:
- Managing holistic planning, conception, and execution of brand campaigns with a strong emphasis on digital touchpoints
- Leading planning and execution of brand campaigns by leveraging consumer insights to identify the optimal channel mix and messaging strategy
- Ensuring alignment with brand’s vision, identity, and brand message while coordinating with internal and external stakeholders
- Defining content requirements and collaborating with creative agencies and production companies to develop high-quality, brand-consistent materials
- Driving content excellence by testing and evaluating new tools, content formats, and distribution channels to improve overall campaign effectiveness
- Staying informed about the latest industry trends, technologies, and consumer behaviors to adapt strategies and create impactful content
ASSUMPTION: This role requires a strong understanding of digital marketing and brand communication, with a focus on social media platforms and consumer insights.
📋 Key Responsibilities
✅ Manage holistic planning, conception, and execution of brand campaigns, with a strong emphasis on digital touchpoints, ensuring seamless integration of strategic communication projects
✅ Lead planning and execution of brand campaigns by leveraging consumer insights to identify the optimal channel mix and messaging strategy
✅ Ensure alignment with brand’s vision, identity, and brand message while coordinating with internal and external stakeholders
✅ Define content requirements and collaborate with creative agencies and production companies to develop high-quality, brand-consistent materials
✅ Drive content excellence by testing and evaluating new tools, content formats, and distribution channels to improve overall campaign effectiveness
✅ Stay informed about the latest industry trends, technologies, and consumer behaviors to adapt strategies and create impactful content
ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Successfully completed Bachelor's or Master’s degree in Communication / Media Studies or a similar education in Brand Communication / Digital Marketing
Experience: A digital and brand communications professional with minimum 3 years of experience, preferably at an FMCG company, beauty or fashion retailer, or digital creative agency
Required Skills:
- Good sense of taste in imagery and text, and ability to recognize trends early on
- A highly collaborative team player who is flexible, reliable, highly organized, and able to handle projects independently
- In-depth understanding & experience working on key social media platforms such as Meta, TikTok, Youtube
- Excellent communication and copy writing skills in English, knowledge of German language is a plus
Preferred Skills:
- Experience in the FMCG industry
- Knowledge of the Henkel brand and products
ASSUMPTION: Candidates with relevant experience in digital marketing and brand communication, along with strong communication and organizational skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market research for similar roles in the FMCG industry in Germany)
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Company Pension Plan 100% financed by Henkel
- MEGA Preventive Health Insurance
- CareFlex Supplementary Care Insurance
- Mobility offer: My Henkel Bike and Jobticket
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work model
ASSUMPTION: The salary range is estimated based on market research for similar roles in the FMCG industry in Germany. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (FMCG)
Company Size: 10,001+ employees (Global presence with a strong focus on innovation, brands, and technologies)
Founded: 1876 (Over 145 years of success in the global marketplace)
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands
- Founded in 1876, Henkel looks back on more than 145 years of success and holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite
- Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel is a well-established, global company with a strong focus on innovation and sustainability. This role offers opportunities for growth and development within a large organization.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience required)
Reporting Structure: This role reports directly to the Head of Global Digital Brand Management and works closely with cross-functional teams, including marketing, sales, and product management
Work Arrangement: Hybrid (Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year)
Growth Opportunities:
- International career opportunities within Henkel's global organization
- Potential to work on high-impact campaigns and projects
- Chance to develop skills in digital marketing, brand communication, and project management
ASSUMPTION: This role offers opportunities for growth and development within a large, global organization. Successful candidates will have the chance to work on high-impact campaigns and projects and develop their skills in digital marketing and brand communication.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year)
Office Location(s): Düsseldorf, North Rhine-Westphalia, DE
Geographic Context:
- Düsseldorf is the capital city of the German state of North Rhine-Westphalia and is known for its vibrant arts scene, fashion industry, and high quality of life
- The city is home to many international companies and offers excellent opportunities for professional growth and development
- Düsseldorf is well-connected by public transportation and has a international airport
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work model
ASSUMPTION: The hybrid work environment offers a good balance between on-site collaboration and remote work, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Digital marketing and brand communication skills
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with Henkel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of digital marketing and brand communication trends and best practices
- Showcase your ability to work effectively with cross-functional teams and stakeholders
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Digital Marketing, Brand Communication, Social Media, Consumer Insights, Project Management, Campaign Planning, Content Development, Creative Agency Collaboration, Industry Trends, Flexibility, Reliability, Organization
ASSUMPTION: Henkel uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Social media platforms (Meta, TikTok, YouTube)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Analytics and reporting tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns you work on. Familiarity with common digital marketing and project management tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsibility
- Sustainability
Work Style:
- Collaborative and team-oriented
- Flexible and adaptable
- Results-driven and proactive
Self-Assessment Questions:
- Do you have a strong sense of taste in imagery and text, and the ability to recognize trends early on?
- Are you a highly collaborative team player who is flexible, reliable, highly organized, and able to handle projects independently?
- Do you have excellent communication and copy writing skills in English, with a strong understanding of social media platforms such as Meta, TikTok, and YouTube?
ASSUMPTION: Henkel values candidates who are a strong cultural fit and align with the company's values of pioneering, responsibility, and sustainability. Successful candidates will be collaborative, flexible, and results-driven.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the latest industry trends and technologies
- Adapting to a hybrid work environment and balancing remote work with on-site collaboration
- Working in a large, global organization with diverse teams and cultures
ASSUMPTION: This role may present challenges related to project management, staying current with industry trends, and adapting to a hybrid work environment. Successful candidates will be able to manage multiple projects and stakeholders effectively, stay informed about industry trends, and thrive in a hybrid work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Brand Manager or Social Media Manager role, with a focus on global campaign management and cross-functional collaboration
- Compared to other roles in the FMCG industry, this role offers a unique opportunity to work on global brand campaigns and drive digital marketing strategies
- Career progression in this role may lead to senior brand management or marketing leadership positions within Henkel's global organization
ASSUMPTION: This role is similar to other digital brand management or social media management roles, but offers a unique focus on global campaign management and cross-functional collaboration. Successful candidates will have the opportunity to progress to senior brand management or marketing leadership positions within Henkel's global organization.
📝 Sample Projects
- Developing and executing a global social media campaign to launch a new product line
- Collaborating with creative agencies to produce high-quality, brand-consistent content for digital and traditional marketing channels
- Conducting consumer research and analyzing data to inform brand strategy and messaging
ASSUMPTION: Sample projects for this role may include global campaign management, creative content development, and consumer research and analysis. Successful candidates will have experience in these areas and be able to demonstrate their ability to manage projects effectively.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams and departments within Henkel?
- What opportunities are there for professional development and growth within this role and the organization?
- How does Henkel support work-life balance and employee well-being?
- What is the company's approach to sustainability and corporate social responsibility?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to gain a better understanding of the company, team, and position. These questions can help you assess whether the role is the right fit for your career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
