🔹 Job Title: Global Digital Marketing Director (Maternity leave cover)
🔹 Company: Wood Mackenzie
🔹 Location: Edinburgh, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Information Services
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of B2B digital marketing principles and MarTech to drive business growth.
✅ Develop, deliver, and evaluate full-funnel digital marketing strategies, with a focus on paid media and SEO
✅ Collaborate with broader marketing teams to identify challenges and align on priorities and results-driven projects
✅ Oversee the planning and execution of digital campaigns
✅ Support the digital team’s professional and personal development
✅ Regularly utilize marketing performance reports to make informed decisions around resource, budget, project, and channel priorities
✅ Manage department budgets effectively across paid media spend and platform costs
✅ Monitor competitors to identify strategic opportunities across digital channels
✅ Monitor latest digital marketing developments to maximize opportunities for WoodMac
✅ Own and manage vendor relationships across digital agencies and platforms
✅ Support 2026 strategy and budget planning
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a well-rounded digital marketing professional.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven leadership experience in global business environments and successful track record in B2B digital marketing strategy implementation
Required Skills:
Preferred Skills:
ASSUMPTION: While knowledge of the energy & commodity markets is not essential, it could provide a competitive advantage in this role.
Salary Range: £80,000 - £120,000 per annum (Estimated based on industry standards for a Director-level role in the UK)
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range is an estimate based on industry standards for a Director-level role in the UK. Actual compensation may vary based on experience and qualifications.
Industry: Wood Mackenzie is a leading global provider of data and analytics solutions for the renewables, energy, and natural resources sectors. They empower energy producers, governments, and financial institutions to make confident investment decisions in rapidly evolving markets.
Company Size: Wood Mackenzie has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Wood Mackenzie was founded in 1973 and has since grown into a trusted partner for over 50 years, with over 2,300 experts across more than 30 global locations.
Company Description:
Company Specialties:
Company Website: WoodMac.com
ASSUMPTION: Wood Mackenzie's extensive industry knowledge and global presence make it an attractive employer for digital marketing professionals seeking to make an impact in the energy sector.
Career Level: This role is at the Director level, offering the opportunity to lead a team and drive strategic initiatives.
Reporting Structure: The Global Digital Marketing Director reports directly to the Global Head of Marketing.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to take on a permanent position within the organization.
Office Type: Wood Mackenzie's Edinburgh office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): 5 Semple Street, Edinburgh, Scotland EH3 8BL, GB
Geographic Context:
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for remote work as needed.
ASSUMPTION: Wood Mackenzie's Edinburgh office provides a modern, collaborative work environment with easy access to amenities and a high quality of life.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B digital marketing strategy, leadership experience, analytical skills, stakeholder management, creative problem-solving, digital marketing tools, project management, SEO, paid media, campaign execution, data-driven decision making, collaboration, innovation, MarTech, budget management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within Wood Mackenzie.
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with the opportunity to learn and utilize new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong alignment with Wood Mackenzie's values and a collaborative, data-driven work style will be well-suited to this role.
ASSUMPTION: The successful candidate will be able to navigate these challenges by leveraging their leadership skills, strategic mindset, and adaptability.
ASSUMPTION: Candidates should consider the unique aspects of this role within the broader context of digital marketing director positions and the energy sector.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a well-rounded digital marketing professional.
ASSUMPTION: Asking these questions will help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.