📌 Core Information
🔹 Job Title: Global Digital Marketing Executive
🔹 Company: BSI
🔹 Location: United Kingdom (Homebased) / EU (Homebased)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Homebased with occasional global travel)
🚀 Job Overview
Key aspects of this role include:
- Supporting the creation and execution of the IVD marketing plan via account engagement platforms and digital channels
- Managing social media strategies, including organic and paid content
- Executing engaging and targeted content for email marketing campaigns
- Monitoring and measuring campaign effectiveness using keyword and content tactics
- Collaborating with approved agencies/suppliers to support campaign delivery
ASSUMPTION: This role requires a strong understanding of digital marketing KPIs and a proactive, results-oriented attitude to balance multiple projects and spontaneous marketing opportunities.
📋 Key Responsibilities
✅ Executing global IVD digital marketing campaigns via account engagement platforms, such as Pardot
✅ Creating and executing engaging content for email marketing campaigns, including sourcing imagery and digital assets
✅ Managing social media strategies, including organic and paid content, for the IVD business division
✅ Monitoring and measuring campaign effectiveness using keyword and content tactics
✅ Collaborating with approved agencies/suppliers to support campaign delivery
✅ Supporting the team with lead uploads and webinar administration
✅ Supporting the RS Digital Marketing team with new projects/ad hoc tasks when needed
ASSUMPTION: The role may require occasional travel (up to 10%) to attend meetings or events, and the successful candidate should be comfortable with this.
🎯 Required Qualifications
Education: Educated to degree level in Marketing or a similar field, or at least two years' working knowledge and experience in digital marketing and social media initiatives
Experience: Proven experience in planning, managing, and executing social media initiatives that span owned, earned, and paid channels
Required Skills:
- Strong Account Engagement (Pardot) automation skills or equivalent automation platform, along with Salesforce knowledge
- Excellent communication skills across all levels, both verbal and written
- Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics
- Familiarity with setting clear campaign goals and understanding of digital tracking, measurement, and reporting tools
- Proactive and results-oriented attitude, with the ability to balance multiple projects and spontaneous marketing opportunities
- Fluent English, with additional languages being an advantage
Preferred Skills:
- Experience working with global teams
- Knowledge of the medical devices industry
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong understanding of digital marketing trends and best practices, as well as the ability to work independently and manage multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (estimated, based on industry standards for a Marketing Executive with 2-5 years of experience)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Global travel opportunities (up to 10%)
Working Hours: Full-time (37.5 hours per week), with flexibility for occasional global travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive with 2-5 years of experience. The actual salary may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: BSI is a business improvement and standards company that partners with over 77,500 clients globally across multiple industry sectors. They provide organizations with the confidence to grow by working with them to tackle society's critical issues.
Company Size: BSI has 1,001-5,000 employees globally, providing a large and diverse work environment.
Founded: BSI was founded in 1901 and has been recognized for having a positive impact on organizations and society for over a century.
Company Description:
- BSI partners with clients to tackle society's critical issues, from climate change to building trust in AI
- They engage with a global community of experts, industry and consumer groups, organizations, and governments to deliver on their purpose
- BSI helps its clients fulfill their purposes by providing them with the confidence to grow
Company Specialties:
- ISO 9001
- ISO 14001
- ISO 27001
- ISO 50001
- ISO 22301
- OHSAS 18001
- ISO 13485
- ISO 26000
- ISO Certification
- ISO Training
- ISO 45001
- and ISO 20121
Company Website: BSI Group
ASSUMPTION: BSI's global presence and diverse client base offer applicants the opportunity to work on a wide range of projects and gain exposure to various industries.
📊 Role Analysis
Career Level: Mid-level Marketing role, with opportunities for growth and progression within the digital marketing team
Reporting Structure: The Global Digital Marketing Executive will report directly to the Head of Digital Marketing
Work Arrangement: Homebased with occasional global travel (up to 10%)
Growth Opportunities:
- Progression within the digital marketing team or broader marketing department
- Expanding skills and knowledge in digital marketing and related fields
- Potential global relocation or increased travel opportunities
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in global digital marketing campaigns and contribute to BSI's mission to accelerate progress towards a fair society and a sustainable world.
🌍 Location & Work Environment
Office Type: Homebased with occasional global travel (up to 10%)
Office Location(s): United Kingdom (Homebased) / EU (Homebased)
Geographic Context:
- The United Kingdom and EU offer a diverse range of cultural, historical, and professional experiences
- The homebased nature of the role allows for flexibility and a better work-life balance
- Occasional global travel provides opportunities to engage with BSI's international client base
Work Schedule: Full-time (37.5 hours per week), with flexibility for occasional global travel
ASSUMPTION: The homebased nature of the role may require self-motivation and strong time management skills to maintain productivity and focus.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and a member of the HR team
- Final decision and offer
Key Assessment Areas:
- Digital marketing skills and experience
- Proven ability to manage multiple projects and meet deadlines
- Strong communication and interpersonal skills
- Cultural fit and alignment with BSI's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital marketing KPIs and campaign management
- Showcase your ability to work independently and manage multiple projects
ATS Keywords: Digital Marketing, Social Media Management, Email Marketing, Campaign Management, Pardot, Salesforce, Marketing KPIs, Content Creation, Global Marketing, Account Engagement
ASSUMPTION: BSI's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to contribute to the company's mission and values.
🛠️ Tools & Technologies
- Account Engagement (Pardot) automation platform
- Salesforce
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The successful candidate should be comfortable learning and using new tools and technologies as needed to support their role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: BSI prioritizes understanding and meeting the needs of its clients
- Agile: BSI encourages adaptability, innovation, and continuous improvement
- Collaborative: BSI fosters a culture of teamwork, knowledge sharing, and mutual support
Work Style:
- Results-oriented: BSI expects its employees to take ownership of their work and deliver high-quality outcomes
- Proactive: BSI encourages initiative, innovation, and a "can-do" attitude
- Flexible: BSI values adaptability and the ability to work effectively in a dynamic and changing environment
Self-Assessment Questions:
- Do you have a proven track record of delivering successful digital marketing campaigns?
- Are you comfortable working independently and managing multiple projects?
- Do you thrive in a collaborative and dynamic work environment?
ASSUMPTION: BSI's cultural fit considerations are designed to ensure that candidates align with the company's values and work style, contributing to a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Occasional global travel (up to 10%) may disrupt personal schedules and routines
- Working in a homebased environment may require strong self-motivation and time management skills
- Keeping up with the latest digital marketing trends and best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to personal and professional development.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a unique opportunity to work on global campaigns and contribute to BSI's mission
- Industry-specific context: BSI's focus on critical societal issues provides a unique opportunity to work on meaningful and impactful projects
- Career path comparison: This role offers a clear path for progression within the digital marketing team or broader marketing department
ASSUMPTION: This role offers a unique blend of global marketing experience, industry-specific context, and career growth opportunities, setting it apart from similar roles in the market.
📝 Sample Projects
- Developing and executing a global email marketing campaign to promote BSI's ISO 9001 certification services
- Managing social media content and engagement for BSI's ISO 14001 environmental management systems certification
- Collaborating with agencies/suppliers to deliver a targeted digital advertising campaign for BSI's ISO 27001 information security management systems certification
ASSUMPTION: These sample projects illustrate the diverse range of digital marketing campaigns and initiatives that the Global Digital Marketing Executive may be involved in, reflecting BSI's broad client base and industry focus.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader digital marketing team and BSI's overall marketing strategy?
- What opportunities are there for professional development and growth within this role and BSI more broadly?
- How does BSI support work-life balance for its employees, particularly those working in homebased roles?
- What are the most challenging aspects of working in a global role, and how does BSI support its employees in overcoming these challenges?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to understanding the company's culture, values, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous digital marketing campaigns and their outcomes
- Follow up with BSI's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
