📌 Core Information
🔹 Job Title: Global Digital Marketing Manager
🔹 Company: Envista Holdings Corporation
🔹 Location: Multiple locations (Brea, CA, USA; Prague, CZ; Madrid, ES; Zurich, CH; Amersfoort, NL)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK (multiple locations)
🚀 Job Overview
Key aspects of this role include:
- Spearheading global digital marketing strategy
- Leading a team of digital marketing specialists
- Managing cross-functional collaborations with regional teams, sales, and product
- Optimizing website strategy and performance
- Budget management and vendor oversight
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of global digital marketing trends and best practices.
📋 Key Responsibilities
✅ Develop and champion the overarching global digital marketing strategy
✅ Lead campaign management, measurement plans, and creative deliverables for all digital marketing initiatives
✅ Oversee performance measurement and analysis to identify trends, insights, and opportunities for optimization
✅ Manage, mentor, and develop a high-performing team of digital marketing specialists
✅ Collaborate with regional marketing teams, sales, product, and other stakeholders to ensure alignment and integration of digital marketing strategies
✅ Serve as a key point of contact and advocate for regional marketing teams, providing guidance, resources, and support
✅ Manage the global digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment
✅ Evaluate and manage relationships with external agencies and technology vendors
✅ Stay ahead of trends by continuously monitoring the evolving digital marketing landscape
ASSUMPTION: This role requires a strong understanding of various digital marketing channels, including SEM, SEO, email marketing, paid social media advertising, display advertising, and customer retention campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
Experience: Minimum of 7+ years of progressive experience in digital marketing, with a strong focus on global strategy and execution. 3-4 years of experience in a leadership role.
Required Skills:
- Proven track record of developing and implementing successful digital marketing strategies across various channels
- Deep understanding of digital marketing analytics and the ability to translate data into actionable insights
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across different cultures and time zones
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
- Experience with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics, Adobe Analytics, Hubspot)
- Familiarity with global website management and localization best practices
Preferred Skills:
- Experience working in a global organization or managing international marketing campaigns
- Knowledge of additional digital marketing channels and technologies
- Experience with A/B testing and conversion rate optimization
ASSUMPTION: Candidates with experience in global organizations and managing international marketing campaigns may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (USD) based on experience and location. Compensation will be determined based on the candidate’s geographic location, professional background, and relevant experience.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global team environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final compensation package may vary based on the candidate's specific qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Global leader in dental products and solutions)
Founded: 1960 (as Ormco)
Company Description:
- Global leader and innovator of high-quality orthodontic products and solutions
- Partners with the orthodontic community to help create smiles in over 140 countries
- Builds trusted relationships with orthodontists and team members to help achieve clinical and practice management objectives
Company Specialties:
- Orthodontic brackets and wires
- Digital marketing and global strategy
- Cross-functional collaboration and team leadership
Company Website: www.envistaco.com
ASSUMPTION: Envista is a global company with a strong focus on innovation, continuous improvement, and respect for its employees and customers.
📊 Role Analysis
Career Level: Mid to Senior-level management role
Reporting Structure: Reports directly to the Global Marketing Director
Work Arrangement: Remote OK (multiple locations)
Growth Opportunities:
- Potential to grow within the global marketing team or take on additional responsibilities
- Opportunities to work with diverse teams across multiple regions and functions
- Chance to develop leadership and strategic planning skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Multiple offices (Brea, CA, USA; Prague, CZ; Madrid, ES; Zurich, CH; Amersfoort, NL)
Office Location(s): Brea, CA, USA; Prague, CZ; Madrid, ES; Zurich, CH; Amersfoort, NL
Geographic Context:
- Brea, CA, USA: Headquarters of Envista Holdings Corporation
- Prague, CZ: Central and Eastern European hub for Envista's operations
- Madrid, ES: Southern European hub for Envista's operations
- Zurich, CH: Western European hub for Envista's operations
- Amersfoort, NL: Northern European hub for Envista's operations
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The remote work option allows for a better work-life balance and the ability to attract top talent from various regions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Global Marketing Director
- On-site or virtual interview with the Global Marketing Director and regional marketing team members
- Final interview with the Global Marketing Director and other senior leaders
Key Assessment Areas:
- Strategic thinking and global marketing expertise
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your global marketing experience and leadership skills
- Prepare examples of successful global digital marketing campaigns you've led or contributed to
- Research Envista's global presence and marketing efforts to demonstrate your understanding of the company and its goals
ATS Keywords: Global Digital Marketing, Strategic Planning, Campaign Management, Performance Analysis, Team Leadership, Cross-Functional Collaboration, Budget Management, Vendor Management, SEO, SEM, Email Marketing, Paid Social Media Advertising, Display Advertising, Customer Retention, Website Optimization, Marketing Automation, CRM Systems
ASSUMPTION: Envista's Applicant Tracking System (ATS) may prioritize resumes that include relevant keywords and phrases related to global digital marketing, leadership, and cross-functional collaboration.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Hubspot, Marketo)
- CRM systems (e.g., Salesforce, Hubspot CRM)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Global website management and localization tools (e.g., Siteimprove, Transifex)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Envista may provide training and resources to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: Focus on improving the lives of patients through innovative products and solutions
- Collaborative: Foster a culture of teamwork and cross-functional collaboration
- Inclusive: Embrace diversity and create an environment where everyone feels valued and respected
- Accountable: Take ownership of our actions and their outcomes, and strive for continuous improvement
Work Style:
- Global and remote-friendly, with a focus on results and outcomes rather than hours worked
- Data-driven and analytical, with a bias toward action and continuous learning
- Collaborative and inclusive, with a focus on teamwork and cross-functional partnerships
Self-Assessment Questions:
- Do you thrive in global, remote, and cross-functional team environments?
- Are you comfortable managing multiple priorities and deadlines, and working with diverse teams across different time zones?
- Do you have a proven track record of developing and executing successful digital marketing strategies across various channels?
ASSUMPTION: Envista values candidates who are adaptable, results-driven, and comfortable working in a global, remote, and cross-functional environment.
⚠️ Potential Challenges
- Managing a global team with members in different time zones and cultural backgrounds
- Balancing regional marketing needs with global strategic objectives
- Keeping up with the rapidly evolving digital marketing landscape and emerging technologies
- Ensuring consistent branding and messaging across multiple regions and channels
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a deep understanding of global marketing trends and best practices.
📈 Similar Roles Comparison
- This role is unique in its global focus and cross-functional collaboration requirements compared to regional or local marketing manager positions
- Global Digital Marketing Manager roles in other industries may have different channel focus or regulatory considerations
- Career progression may include advancing to a global marketing director or chief marketing officer role, or transitioning to a more specialized global marketing function
ASSUMPTION: This role offers a unique opportunity to gain global marketing experience and develop leadership skills, with potential for career growth and advancement within the organization.
📝 Sample Projects
- Developing and executing a global SEO strategy to improve organic search rankings and drive traffic to regional websites
- Managing a global paid social media advertising campaign to promote a new product launch across multiple regions
- Optimizing website performance and user experience through A/B testing and conversion rate optimization
ASSUMPTION: These sample projects demonstrate the global scope and cross-functional nature of the role, requiring strategic planning, data-driven decision-making, and effective team leadership.
❓ Key Questions to Ask During Interview
- How does the Global Marketing team collaborate with regional marketing teams to ensure alignment and integration of digital marketing strategies?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Envista support the professional development and growth of its global marketing team members?
- What are the key challenges facing the global digital marketing function, and how can this role help address them?
- How does Envista foster a culture of inclusivity and diversity, and what initiatives are in place to support these values?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your global marketing experience and leadership skills
- Prepare examples of successful global digital marketing campaigns you've led or contributed to
- Research Envista's global presence and marketing efforts to demonstrate your understanding of the company and its goals
- Follow up with the Global Marketing Director one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
