Global Digital Marketing Manager

📌 Core Information

🔹 Job Title: Global Digital Marketing Manager

🔹 Company: Envalior

🔹 Location: Dormagen, North Rhine-Westphalia, Germany

🔹 Job Type: Hybrid (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Enhancing online user experience through website optimization, SEO/SEM performance, and external material platforms.
• Driving digital innovation by staying ahead of trends, collaborating with teams, and introducing new online tools and AI-driven techniques.
• Tracking digital marketing performance, generating insights, and initiating improvements.

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Collaborate with a design agency to enhance website UX.

✅ Identify and publish web content improvements for SEO.

✅ Explore how artificial intelligence can enhance the search experience.

✅ Run A/B tests to boost website conversions.

✅ Train global colleagues on new marketing technology tools.

✅ Add new data points to a Customer Data Platform to improve audience segmentation.

✅ Refine web forms for a better user experience.

✅ Expand email marketing automation flows.

✅ Review digital marketing tools for GDPR compliance.

✅ Initiate a dashboard to monitor key KPIs.

✅ Cooperate with IT on data synchronization between marketing tools.

✅ Organize user permissions and access levels to online self-service tools.

ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and cross-functional collaboration.

🎯 Required Qualifications

Education: Master’s degree in marketing, communications, or business management

Experience: 5-10 years of experience in digital marketing

Required Skills:

• Proven expertise in marketing automation tools and techniques
• Strong knowledge of SEO, SEM, and web analytics
• Understanding of B2B markets and audiences
• Familiarity with headless CMS is a plus

Preferred Skills:

• Experience with AI-driven marketing techniques
• Fluency in multiple languages

ASSUMPTION: Candidates should have a proven track record in digital marketing and a strong understanding of B2B audiences.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive compensation package
• Comprehensive benefits supporting financial security, health, and overall well-being
• Work-life balance and flexibility
• Training and development opportunities
• Diversity and inclusion initiatives

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a digital marketing manager role in Germany with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing

Company Size: 1,001-5,000 employees

Founded: 2023 (as Envalior, with a combined heritage of over 100 years)

Company Description:

• Envalior is a leading global engineering materials powerhouse offering novel and innovative solutions
• Combines the expertise of DSM Engineering Materials and LANXESS High Performance Materials
• Portfolio includes polyamides, polyesters, specialty materials, and thermoplastic fiber composites

Company Specialties:

• Polyamides (PA6, PA66)
• Polyesters (PBT)
• Specialty materials (PA46, PA410, specialty polyesters, PPS, thermoplastic fiber composites)

Company Website: http://www.envalior.com

ASSUMPTION: Envalior's diverse portfolio and global presence offer ample opportunities for growth and innovation in digital marketing.

📊 Role Analysis

Career Level: Mid-level to senior digital marketing role with potential for growth

Reporting Structure: Reports to the Global Head of Digital Marketing & External Communications

Work Arrangement: Hybrid (remote OK, with some on-site collaboration expected)

Growth Opportunities:

• Potential to lead digital marketing projects on a global scale
• Opportunities to work with diverse and talented teams across the globe
• Chance to drive digital innovation and push boundaries in digital marketing

ASSUMPTION: This role offers significant growth potential and the chance to make a global impact in digital marketing.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work arrangement)

Office Location(s): Dormagen, Germany

Geographic Context:

• Dormagen is located in the Rhine-Ruhr metropolitan region, the largest urban area in Germany
• Close proximity to Cologne and Düsseldorf, offering ample cultural and recreational opportunities
• Easy access to international transportation hubs

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Envalior's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns or projects you've led
• Research Envalior's industry and competition to demonstrate your understanding of the market

ATS Keywords: Digital Marketing, SEO, SEM, Web Analytics, Marketing Automation, B2B Marketing, User Experience, Data Analysis, AI Techniques, Customer Data Platform, Email Marketing, GDPR Compliance, Collaboration, Training, A/B Testing, Content Improvement

ASSUMPTION: Envalior's application process is designed to assess candidates' digital marketing expertise, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• SEO/SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
• Web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Customer Data Platforms (e.g., Tealium, Segment)
• AI-driven marketing tools (e.g., Albert, Acquisio)

ASSUMPTION: Candidates should have experience with relevant digital marketing tools and be open to learning new technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Sustainability
• Excellence

Work Style:

• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and open to change
• Customer-focused and user-centric

Self-Assessment Questions:

• How have you driven digital innovation in previous roles?
• Can you provide an example of a successful SEO/SEM campaign you've led?
• How do you stay up-to-date with the latest digital marketing trends and tools?

ASSUMPTION: Envalior values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.

⚠️ Potential Challenges

• Managing global teams and stakeholders with varying levels of digital marketing expertise
• Keeping up with the fast-paced nature of digital marketing and emerging technologies
• Balancing on-site and remote work arrangements effectively
• Ensuring GDPR compliance across digital marketing activities

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a proactive approach to staying informed about industry trends and best practices.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position offers a broader scope of responsibilities and the opportunity to drive global digital marketing initiatives
• Envalior's focus on innovation and sustainability sets it apart from competitors in the chemical manufacturing industry
• This role offers significant growth potential and the chance to work with a diverse, global team

ASSUMPTION: Candidates should consider how this role aligns with their career goals and digital marketing expertise when comparing it to similar positions.

📝 Sample Projects

• Developing and executing a global SEO strategy to improve organic traffic and search engine rankings
• Implementing a marketing automation platform to streamline digital marketing efforts and improve ROI
• Conducting A/B tests to optimize website conversion rates and enhance user experience

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and strategic nature of the Global Digital Marketing Manager role at Envalior.

❓ Key Questions to Ask During Interview

• How does Envalior support the professional development of its digital marketing team members?
• Can you describe the global team structure and how this role fits within it?
• How does Envalior approach data privacy and GDPR compliance in its digital marketing activities?
• What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns at Envalior?
• How does Envalior foster a culture of innovation and continuous improvement in its digital marketing efforts?

ASSUMPTION: Asking these questions will help candidates better understand the role, team dynamics, and Envalior's approach to digital marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns or projects you've led
• Research Envalior's industry and competition to demonstrate your understanding of the market
• Follow up with the hiring manager, Sebastian Estrada, at sebastian.estrada.ext@envalior.com one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.