Global Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Global Digital Marketing Specialist

🔹 Company: LotusBakeries

🔹 Location: Lembeke, Belgium

🔹 Job Type: On-site

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital strategies for global brands
• Managing e-stores and brand websites across multiple platforms
• Planning and executing global social media content calendars
• Ensuring consistent brand presence across all digital platforms
• Collaborating with internal and external stakeholders

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving digital growth and engagement for LotusBakeries' international brands.

📋 Key Responsibilities

✅ Shape best-in-class e-stores and brand websites, collaborating with brand teams and creative studios

✅ Drive the evolution of global brand websites, working with agencies and brand teams

✅ Lead the planning and execution of global social media content calendars, empowering local brand teams

✅ Ensure an impactful and consistent brand presence across all digital platforms, monitoring best practices and optimizing performance

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and analytical performance tracking, with a strong focus on project management and stakeholder collaboration.

🎯 Required Qualifications

Education: Master’s degree in a relevant study field or equivalent through experience

Experience: 3 to 5 years of relevant experience in a branded international environment or in a digital marketing agency

Required Skills:

• Proven experience in digital marketing, with a strong passion for the digital world
• Excellent project management skills, with the ability to juggle tasks based on shifting priorities
• Fluency in English, with Dutch being a plus
• Strong understanding of emerging tools, trends, and digital media ecosystem

Preferred Skills:

• Experience in a (global) FMCG environment
• Fluency in additional languages

ASSUMPTION: Candidates should have a solid background in digital marketing, with a proven track record of driving results in an international context.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a mid-level digital marketing role in Belgium)

Benefits:

• Health insurance
• Pension plan
• Employee discounts on LotusBakeries products
• Opportunities for professional development and growth

Working Hours: Full-time, with a standard workweek of 40 hours

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level digital marketing role in Belgium, with consideration for the required experience and the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1932

Company Description:

• LotusBakeries is a global player in the indulgent and natural snacking segment
• Operates with brands including Lotus®, Biscoff®, nākd®, TREK®, BEAR®, Kiddylicious®, and more
• Headquartered in Belgium with production facilities and sales organizations worldwide

Company Specialties:

• Caramelised biscuits
• Cake specialties and waffles
• Gingerbread
• Pepparkakor biscuits
• Healthy snacks
• Whole foods
• Baby snacks and meals

Company Website: http://www.lotusbakeries.com

ASSUMPTION: LotusBakeries is a well-established company with a strong global presence, offering opportunities for career growth and international exposure in the food and beverage industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Global Digital Marketing Manager

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Progression to a senior role within the global digital marketing team
• Expansion into new markets or product categories
• Development of leadership and management skills

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and internationally oriented company.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Lembeke, Belgium

Geographic Context:

• Lembeke is located in the Flemish Region of Belgium, near the city of Ghent
• The area offers a mix of urban and rural living, with easy access to cultural attractions and outdoor activities
• Belgium is known for its multicultural atmosphere, with a strong focus on work-life balance

Work Schedule: Standard workweek of 40 hours, with flexibility for remote work in the future

ASSUMPTION: The work environment at LotusBakeries is collaborative and dynamic, with a strong focus on international teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Global Digital Marketing Manager and other team members
• Final interview with the Global Marketing Director

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Project management skills and stakeholder collaboration
• Cultural fit and alignment with LotusBakeries' values
• Language skills and ability to work in an international context

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare examples of your past projects and achievements, with a focus on international or cross-functional collaboration
• Research LotusBakeries' brands and products to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Digital Marketing, Global Brands, E-commerce, Social Media, Project Management, Brand Management, Content Creation, Stakeholder Collaboration, Emerging Tools, Trends

ASSUMPTION: The application process at LotusBakeries is thorough and competitive, with a strong focus on cultural fit and digital marketing expertise.

🛠️ Tools & Technologies

• Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
• E-commerce platforms (e.g., Magento, Shopify, or similar)
• Social media management tools (e.g., Hootsuite, Sprout Social, or similar)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The role requires proficiency in various digital marketing tools and platforms, with a focus on content management, e-commerce, and social media.

👔 Cultural Fit Considerations

Company Values:

• Passion for our brands and products
• Collaboration and teamwork
• Respect and integrity
• Innovation and continuous improvement

Work Style:

• Dynamic and fast-paced environment
• Strong focus on international teamwork and cross-functional collaboration
• Results-driven and data-informed decision-making
• Openness to new ideas and continuous learning

Self-Assessment Questions:

• How do you demonstrate passion for LotusBakeries' brands and products in your daily work?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you stay up-to-date with emerging trends and tools in the digital marketing landscape?

ASSUMPTION: LotusBakeries values candidates who are passionate, collaborative, and results-driven, with a strong commitment to innovation and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to shifting priorities and tight deadlines
• Working in a fast-paced and dynamic international environment
• Keeping up with the ever-evolving digital marketing landscape

ASSUMPTION: The role may present challenges related to project management, stakeholder collaboration, and adaptability in a fast-paced international environment.

📈 Similar Roles Comparison

• Unlike traditional digital marketing roles, this position focuses heavily on global brand management and e-commerce strategy
• Experience in the food and beverage industry is not required, but candidates with relevant industry knowledge may have an advantage
• This role offers opportunities for career growth and development within a dynamic and internationally oriented company

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on global brand management and e-commerce strategy sets it apart in the industry.

📝 Sample Projects

• Developing and executing a global social media campaign for the launch of a new product
• Collaborating with cross-functional teams to optimize e-stores and drive online sales
• Conducting market research and analysis to inform digital marketing strategies

ASSUMPTION: Sample projects for this role may involve cross-functional collaboration, global brand management, and data-informed decision-making.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall digital marketing strategy for LotusBakeries' global brands?
• Can you describe the team structure and dynamics within the global digital marketing department?
• How does LotusBakeries support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?
• How does LotusBakeries foster a culture of innovation and continuous improvement within its digital marketing teams?

ASSUMPTION: Interview questions should focus on the role's strategic importance, team dynamics, professional development opportunities, performance metrics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare examples of your past projects and achievements, with a focus on international or cross-functional collaboration
• Research LotusBakeries' brands and products to demonstrate your enthusiasm and understanding of the company
• Follow up with the HR department one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.