📌 Core Information
🔹 Job Title: Global Director, Marketing Excellence
🔹 Company: Circle K
🔹 Location: Nonstore B152 Charlotte NC, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a multifunctional team in budget planning, media strategy, social media, and marketing effectiveness
- Overseeing global agency relationships and contracts
- Coordinating marketing optimization initiatives across the organization
- Managing a shared service department with specialisms in media, performance marketing, marketing technology, and social media
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience managing cross-functional teams in a complex, international environment.
📋 Key Responsibilities
✅ Marketing Effectiveness: Responsible for understanding and reporting on the return on marketing spend, coordinating with data and analytics teams for annual project management and output.
✅ Global Media Oversight: Contract owner for global media and digital relationships, leading internal media teams and responsible for the company’s $75m global ad spend.
✅ Annual Budget Building: Responsible for “bottom up” budget planning and initiation of annual budget planning system.
✅ Global Marketing Optimization: Coordinates global marketing teams’ initiatives, targets, and reporting for the company’s global optimization project, Fit to Serve.
✅ Global Social Strategy and Governance: Oversees the global strategy and governance for social media in conjunction with the Central Marketing Team (NA & Eur), Global Brand, and Global Comms teams.
✅ Marketing Technology: Responsible for coordinating marketing technology for global marketing with IT and bringing new in-housing initiatives into the teams (including Dynamic Creative Optimization).
ASSUMPTION: This role requires a strong understanding of various marketing channels, both traditional and digital, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: Minimum 15 years of advertising experience, including media agency experience.
Required Skills:
- Strong project management skills in a complex environment, preferably in an international context
- Budget and cost analysis experience
- Knowledge of market research practices and statistical modelling techniques
- Understanding of customer journeys and how to influence them across multiple online to offline journeys
- In-depth digital marketing experience with an understanding of DCO, A/B testing, programmatic advertising, and social strategic planning
- BI/similar sales reporting knowledge
- Fluency in English, both oral and written
Preferred Skills:
- Experience in a media or strategic marketing agency or working in a strategic marketing function
- History of successful team management and mentoring, preferably in an international environment
ASSUMPTION: Candidates with experience in a media agency and a strong background in digital marketing are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director-level role in Marketing with 10+ years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Circle K products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the role’s requirements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Circle K is a leading convenience and fuel retail business, operating in the retail industry with a focus on convenience stores and fuel.
Company Size: Circle K is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Circle K was founded in 1951 and has since grown into one of the world’s leading convenience and fuel retail businesses, operating in 26 countries worldwide.
Company Description:
- Circle K’s mission is to make customers’ lives a little easier every day
- The company offers a wide range of products and services, including fuel, convenience items, food, and beverages
- Circle K is committed to growing together with its employees and providing them with opportunities to develop and succeed
Company Specialties:
- Convenience and fuel retail
- Retail operations and management
- Global marketing and branding
- Supply chain and logistics
Company Website: www.circlek.com
ASSUMPTION: Circle K’s focus on convenience and fuel retail provides a unique opportunity for candidates interested in the retail industry and global marketing.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Global Marketing Team and working cross-functionally with various departments within Circle K.
Reporting Structure: The Global Director of Marketing Excellence will report to the Global Marketing Team and oversee a shared service department with specialisms in media, performance marketing, marketing technology, and social media.
Work Arrangement: This role is on-site, with the opportunity to work from any of Circle K’s US Business Unit locations.
Growth Opportunities:
- Potential to expand the role’s responsibilities based on performance and the company’s growth
- Opportunities to work on global marketing projects and initiatives
- Possibility to advance to a senior leadership role within the Global Marketing Team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on Circle K’s global marketing efforts.
🌍 Location & Work Environment
Office Type: Circle K’s offices are modern and collaborative workspaces, designed to foster creativity and productivity.
Office Location(s): This role can be based out of any of Circle K’s US Business Unit locations.
Geographic Context:
- Charlotte, North Carolina, is a major city in the southeastern United States, known for its vibrant culture, diverse communities, and growing job market
- The city offers a mix of urban and suburban living options, with a variety of neighborhoods to choose from
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule for this role is full-time, with flexibility for the role’s requirements. The typical workweek is Monday-Friday, 8:00 AM - 5:00 PM.
ASSUMPTION: The location and work environment for this role offer a unique opportunity to work in a dynamic, global marketing team within a leading convenience and fuel retail company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the Global Marketing Team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Budget management and cost analysis
- Global marketing experience and international context
- Leadership and team management skills
Application Tips:
- Highlight relevant marketing experience, particularly in media strategy, social media, and marketing effectiveness
- Demonstrate strong project management skills and experience in a complex, international environment
- Showcase your understanding of customer journeys and how to influence them across multiple online to offline channels
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
ATS Keywords: Marketing strategy, media planning, social media, marketing effectiveness, project management, budget management, global marketing, customer journeys, A/B testing, programmatic advertising, team management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with strong marketing backgrounds and relevant experience.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant marketing experience.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Respect and integrity
- Teamwork and collaboration
- Accountability and results-driven
- Innovation and continuous improvement
Work Style:
- Entrepreneurial and action-oriented
- Focused on global marketing strategy
- Comfortable working cross-functionally and as part of a team
- Adaptable to rapidly changing environments
Self-Assessment Questions:
- Do you have experience working in a media agency or a strategic marketing function?
- Are you comfortable managing multiple priorities and meeting deadlines in a fast-paced environment?
- Do you have experience working in an international context and managing global marketing teams?
ASSUMPTION: Candidates who align with Circle K’s company values and work style are likely to be the best fit for this role.
⚠️ Potential Challenges
- Managing a complex, international marketing team with diverse specialisms
- Coordinating multiple global marketing initiatives and projects
- Adapting to a rapidly changing environment and evolving marketing landscape
- Working with multiple stakeholders and cross-functional teams
ASSUMPTION: These challenges require strong leadership, project management, and communication skills, as well as the ability to adapt to change and manage multiple priorities.
📈 Similar Roles Comparison
- This role is unique in its global focus and multifunctional responsibilities, requiring a strong background in media strategy, social media, and marketing effectiveness
- Compared to other marketing director roles, this position offers a broader scope of responsibilities and the opportunity to work on global marketing projects
- Career progression in this role could lead to senior leadership positions within Circle K’s Global Marketing Team
ASSUMPTION: Candidates with experience in media agencies or strategic marketing functions are likely to find this role appealing due to its global focus and multifunctional responsibilities.
📝 Sample Projects
- Developing and implementing a global media strategy to optimize Circle K’s $75m ad spend
- Coordinating global marketing teams’ initiatives and targets for Circle K’s global optimization project, Fit to Serve
- Managing a team to create and execute a global social media strategy, aligning with Circle K’s brand and marketing objectives
ASSUMPTION: These sample projects demonstrate the global scope and multifunctional nature of the Global Director of Marketing Excellence role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Marketing Team?
- How does this role fit into the broader organizational structure and strategic goals of Circle K?
- What are the key priorities for this role in the first 90 days?
- How does Circle K support the professional development and growth of its marketing team members?
- What are the key challenges facing the Global Marketing Team, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in media strategy, social media, and marketing effectiveness
- Prepare examples of your past marketing projects and their outcomes to demonstrate your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
