📌 Core Information
🔹 Job Title: Global E-Commerce Digital Marketing Manager
🔹 Company: Freudenberg Group
🔹 Location: Parets del Vallès, Spain
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing data-driven strategies to increase lead generation and ROI across all channels
- Managing digital campaigns and tracking KPIs
- Creating e-commerce marketing materials and optimizing content strategies for SEO
- Collaborating with cross-functional teams and mentoring junior team members
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication to drive digital marketing efforts across various channels and teams.
📋 Key Responsibilities
✅ Develop and implement data-driven strategies to achieve significant increases in lead generation and ROI across all channels
✅ Manage digital campaigns, setting and tracking KPIs (ROI, CPA)
✅ Create all e-commerce marketing materials, ensuring brand consistency
✅ Develop and implement SEO-optimized content strategies
✅ Manage e-commerce investment budgets, controlling variance
✅ Analyze campaign performance and report monthly metrics
✅ Collaborate with sales, product, and KAM teams
✅ Optimize for SEO/SEM and manage influencer marketing campaigns
✅ Conduct market research and adapt strategies based on insights. Mentor junior team members
ASSUMPTION: This role requires a hands-on approach to digital marketing, with a focus on data-driven decision making and continuous optimization of campaigns and strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 4-5 years of successful digital marketing experience (FMCG/B2B)
Required Skills:
- Proven track record of measurable improvements in lead generation and brand awareness
- Proficiency in digital marketing tools and analytics
- Expertise in SEO-optimized content and integrated campaigns
- Excellent collaboration skills
Preferred Skills:
- Experience in e-commerce and budget management
- Strong analytical, statistical, and quantitative skills
- Proven ability to build networks to achieve marketing goals
- Proficiency in project management methodologies
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on e-commerce and data-driven strategies. Experience in FMCG or B2B sectors is preferred.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market research and experience level)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position, with standard office hours
ASSUMPTION: The salary range is estimated based on market research and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Freudenberg Group operates in the motor vehicle manufacturing industry, with a focus on innovation, quality, and technology
Company Size: 10,001+ employees, providing ample opportunities for career growth and development
Founded: 1849, with a rich history and strong brand recognition
Company Description:
- Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations
- The company develops leading-edge technologies and excellent products and services for various markets and applications
- Freudenberg is committed to diversity, inclusion, and equal opportunity employment
Company Specialties:
- Innovation
- Quality
- and Technology
Company Website: www.freudenberg.com
ASSUMPTION: Freudenberg Group is a well-established company with a strong focus on innovation and quality, offering a dynamic and international work environment.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Progression to a senior marketing role or management position
- Expansion of responsibilities within the digital marketing team
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: This role offers significant growth opportunities, both within the digital marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern office space with collaborative work areas
Office Location(s): Parets del Vallès, Spain
Geographic Context:
- Parets del Vallès is located near Barcelona, offering a mix of urban and suburban living
- The area has a Mediterranean climate, with mild winters and warm summers
- Barcelona is a vibrant city with a rich cultural scene, offering numerous entertainment and leisure options
Work Schedule: Standard office hours, with flexibility for occasional remote work
ASSUMPTION: The office environment is modern and collaborative, with opportunities for both on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final decision and offer
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Prepare examples of successful digital marketing campaigns you've managed
- Research Freudenberg Group and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Digital Marketing, E-Commerce, SEO, Campaign Management, Budget Management, Market Research, Collaboration, Influencer Marketing, Project Management, Strategic Thinking, Communication, Problem Solving, Lead Generation, Brand Awareness
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing expertise and strategic thinking. Candidates should be prepared to provide concrete examples of their achievements and align their skills with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be proficient in using digital marketing tools and platforms to manage campaigns, track performance, and optimize strategies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative and data-driven work environment?
- Are you comfortable working with cross-functional teams and managing multiple projects?
- Do you have a proven track record of driving results and improving performance?
ASSUMPTION: Candidates should assess their fit with Freudenberg Group's values and work style, ensuring they are comfortable working in a collaborative and data-driven environment and have a proven track record of driving results.
⚠️ Potential Challenges
- Managing a large budget and controlling variance may require strong financial acumen
- Collaborating with cross-functional teams may require excellent communication and project management skills
- Working in a dynamic and international environment may present cultural and time zone challenges
- Keeping up with the latest digital marketing trends and technologies may require continuous learning and adaptation
ASSUMPTION: Candidates should be prepared to face challenges related to budget management, cross-functional collaboration, and continuous learning in a dynamic and international environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or E-Commerce Marketing Manager position, with a focus on global strategy and cross-functional collaboration
- Compared to other marketing roles, this position requires a strong focus on data-driven decision making and budget management
- Career progression may involve moving into a senior marketing role or management position, with opportunities to specialize in e-commerce or digital marketing
ASSUMPTION: Candidates should compare this role to similar positions in the market, focusing on the required skills, responsibilities, and career progression opportunities.
📝 Sample Projects
- Developing and implementing a global SEO strategy to increase organic traffic by 20%
- Managing a €500,000 e-commerce marketing budget to achieve a 15% increase in ROI
- Collaborating with cross-functional teams to launch a new e-commerce platform, resulting in a 30% increase in sales
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects, focusing on their role in developing and implementing data-driven strategies, managing budgets, and collaborating with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital marketing and e-commerce strategy?
- How does this role collaborate with other departments and teams within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Freudenberg Group support the professional development and growth of its employees?
- What are the biggest challenges facing the digital marketing team, and how can this role help address them?
ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role, the company, and the team, while also addressing any concerns or uncertainties they may have.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Prepare examples of successful digital marketing campaigns you've managed
- Research Freudenberg Group and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
