(Global) EMEA Marketing Manager · DACH

📌 Core Information

🔹 Job Title: (Global) EMEA Marketing Manager · DACH

🔹 Company: Lunit

🔹 Location: Frankfurt am Main, Germany (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies for the EMEA region, with a focus on the DACH markets
• Driving brand awareness, lead generation, and customer engagement through targeted, multichannel marketing campaigns
• Collaborating with cross-functional teams to provide marketing tools and insights that support sales initiatives and increase close rates
• Positioning Lunit as a thought leader in the radiology AI space through content development and industry event management

ASSUMPTION: This role requires a high degree of autonomy and self-motivation, as it involves working remotely with close collaboration across multiple time zones.

📋 Key Responsibilities

✅ Implement a comprehensive marketing strategy for the EMEA region, tailored to the specific needs of local markets, with a focus on the DACH markets

✅ Execute targeted, multichannel marketing campaigns that drive brand awareness, lead generation, and customer engagement across online, social media, event, and print channels

✅ Monitor and report on campaign performance, leveraging data analytics to refine and optimize strategies

✅ Partner closely with the product and sales team to provide tools, collateral, and insights that support sales initiatives and increase close rates

✅ Lead content development to position Lunit as a thought leader in the radiology AI space, including white papers, webinars, blog posts, and case studies

✅ Identify industry influencers, partners, and associations to extend Lunit’s thought leadership reach and credibility

✅ Oversee Lunit’s presence at key industry events, including trade shows, conferences, and webinars. Manage event logistics, booth design, staffing, and lead capture

✅ Coordinate with the global marketing team to ensure consistent messaging and branding

ASSUMPTION: This role involves a high level of multitasking, as it requires managing multiple projects across global regions and time zones.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 3-5 years in a healthcare marketing role in a B2B and technology domain

Required Skills:

• Native in German, proficient in English
• Proven track record in executing successful marketing campaigns targeted at key accounts; familiarity with marketing automation platforms like Hubspot or Pardot
• Strong analytical skills and data-driven decision-making
• Excellent communication and stakeholder engagement skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience working in a global, multi-market organization, with the ability to adapt strategies to local markets
• Knowledge of AI-driven healthcare technologies and familiarity with the latest trends in medical imaging and diagnostics

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the healthcare industry and its unique marketing challenges.

💰 Compensation & Benefits

Salary Range: Salary is negotiable and not explicitly stated in the job description. Based on market research and the role's requirements, a competitive salary range for this position in Germany would be €60,000 - €80,000 per year.

Benefits:

• Working from home (Germany)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Lunit operates in the Software Development industry, focusing on Medical Imaging and Digital Pathology

Company Size: Lunit has 201-500 employees, making it a mid-sized company. This size offers the opportunity to work on diverse projects and have a significant impact on the organization's growth.

Founded: Lunit was founded in South Korea in 2013 and has since expanded globally, with offices in Boston, Massachusetts, and Amsterdam, Netherlands.

Company Description:

• Lunit is a global leader in Artificial Intelligence applied to Medical Imaging and Digital Pathology
• The company's mission is to "conquer cancer through AI" by developing medical AI software for cancer screening and treatment
• Lunit AI Suite for Radiology includes solutions for chest x-ray, mammography, and digital breast tomosynthesis, as well as a triage solution for emergency departments

Company Specialties:

• Deep Learning
• Medical Imaging
• Artificial Intelligence
• Medical AI
• Medical Imaging Software

Company Website: https://www.lunit.io

ASSUMPTION: Lunit's focus on AI-driven healthcare technologies makes it an innovative and dynamic place to work, with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring 3-5 years of experience in healthcare marketing within a B2B and technology context. It offers opportunities for career growth and advancement within the organization.

Reporting Structure: The EMEA Marketing Manager reports to the EMEA Senior Marketing Manager and works closely with the global marketing team, product marketing team, EMEA sales team, product team, and medical affairs team.

Work Arrangement: This is a remote role with close collaboration across time zones (Europe, Korea, New Zealand mainly).

Growth Opportunities:

• As Lunit continues to expand globally, there may be opportunities for the right candidate to take on additional responsibilities or move into a more senior role
• The company's focus on innovation and cutting-edge technology provides opportunities for professional development and skill-building

ASSUMPTION: Given Lunit's rapid growth and expansion, there may be opportunities for the right candidate to grow with the company and take on additional responsibilities or move into a more senior role.

🌍 Location & Work Environment

Office Type: Remote (working from home in Germany)

Office Location(s): Frankfurt am Main, Germany

Geographic Context:

• Frankfurt am Main is the fifth-largest city in Germany and the largest city in the state of Hesse
• The city is a major financial hub and has a thriving tech industry, making it an ideal location for a marketing professional in the healthcare technology sector
• Frankfurt am Main is well-connected by public transportation, with easy access to airports, train stations, and other major cities in Germany and Europe

Work Schedule: Full-time (40 hours per week), with flexibility for working from home

ASSUMPTION: Working remotely in Germany offers a high degree of flexibility and work-life balance, while also providing opportunities for collaboration and professional development.

💼 Interview & Application Insights

Typical Process:

• Document Screening
• Competency-based Interview 1
• Case Study
• Culture-fit Interview 1
• Culture-fit Interview 2
• Onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and performance analysis
• Stakeholder engagement and communication
• Cultural fit and alignment with Lunit's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the healthcare industry and Lunit's mission and values
• Prepare for competency-based interviews by providing specific examples of your achievements and the impact you've made in previous roles

ATS Keywords: B2B Marketing, Healthcare Marketing, Data Analytics, Content Development, Campaign Management, Lead Generation, Stakeholder Engagement, Event Management, Communication, Self-driven, Multi-tasking, Strategic Planning, Market Analysis, Thought Leadership, Collaboration, Adaptability

ASSUMPTION: Lunit's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms like Hubspot or Pardot
• Data analytics tools for campaign performance analysis
• Content creation and management tools
• Project management software for task and team coordination

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the organization's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Lunit is committed to pushing the boundaries of medical imaging and digital pathology through AI
• Collaboration: Lunit fosters a culture of collaboration and teamwork, both internally and with external partners
• Excellence: Lunit strives for excellence in all aspects of its work, from product development to customer service

Work Style:

• Self-driven: Lunit values employees who are proactive, motivated, and able to work independently
• Adaptable: Lunit operates in a dynamic and rapidly changing environment, requiring employees to be flexible and adaptable
• Collaborative: Lunit fosters a culture of teamwork and collaboration, both internally and with external partners

Self-Assessment Questions:

• Do you thrive in an autonomous environment and take initiative to drive projects forward?
• Are you comfortable working in a dynamic and rapidly changing environment?
• Do you have strong communication skills and the ability to build relationships with key stakeholders?

ASSUMPTION: Lunit's culture values innovation, collaboration, and excellence, and seeks candidates who are self-driven, adaptable, and collaborative.

⚠️ Potential Challenges

• The remote nature of this role may present challenges in terms of communication and collaboration across time zones
• The fast-paced and dynamic environment of Lunit may require candidates to be adaptable and able to manage multiple projects simultaneously
• The healthcare industry is subject to strict regulations and compliance requirements, which may present additional challenges for marketing professionals
• The competitive nature of the healthcare technology sector may require candidates to be innovative and strategic in their marketing approach

ASSUMPTION: While Lunit offers a dynamic and innovative work environment, candidates should be prepared to navigate the unique challenges and complexities of the healthcare industry and a remote work arrangement.

📈 Similar Roles Comparison

• This role is similar to other EMEA Marketing Manager positions, but with a focus on the DACH market and a remote work arrangement
• The healthcare technology sector is highly competitive, with a strong emphasis on innovation and thought leadership
• Career progression in this role may involve moving into a more senior marketing role or taking on additional responsibilities within the organization

ASSUMPTION: While this role shares similarities with other EMEA Marketing Manager positions, its focus on the DACH market and remote work arrangement make it unique within the healthcare technology sector.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive brand awareness and lead generation in the DACH market
• Creating a thought leadership content series to position Lunit as an industry expert in radiology AI
• Managing Lunit's presence at key industry events, including trade shows, conferences, and webinars, to generate leads and build relationships with key stakeholders

ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with this role. The specific projects and initiatives undertaken by the EMEA Marketing Manager may vary depending on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the EMEA market and how this role fits into that strategy?
• How does the global marketing team support the regional marketing efforts, and what resources will be available to me in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Lunit support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, particularly for remote employees?

ASSUMPTION: These questions are designed to provide insight into the company's long-term vision, resources and support for the role, priorities and expectations, professional development opportunities, and work-life balance for remote employees.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for competency-based interviews by providing specific examples of your achievements and the impact you've made in previous roles
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.