📌 Core Information
🔹 Job Title: Global Etail Associate Marketing Manager
🔹 Company: Razer Inc.
🔹 Location: Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving digital asset adoption and utilization across e-commerce platforms
- Ensuring brand consistency and accurate product listings
- Collaborating with internal teams to create and manage digital content
- Analyzing content performance and refining strategies
- Fostering seamless communication and coordination with regional teams
ASSUMPTION: This role requires a strong understanding of e-commerce platforms and experience in digital content management. It is ideal for candidates with a background in marketing, communications, or a related field.
📋 Key Responsibilities
✅ Develop, manage, and optimize digital content for e-commerce platforms
✅ Collaborate with internal teams to ensure content aligns with brand standards and business objectives
✅ Coordinate with designers and copywriters to create high-quality digital assets
✅ Analyze content performance and metrics to refine and enhance content strategies
✅ Ensure the adoption and utilization of content assets across regions through effective use of content builder tools
✅ Expedite asset creation and deployment processes using Copilot AI for localizing content in key markets
✅ Maintain and enforce brand and content consistency across all e-commerce touchpoints
✅ Adapt and repurpose content assets to provide regions with tailored, impactful materials
✅ Initiate and manage processes to deliver newly launched product assets for both e-commerce and retail ahead of launch dates
✅ Provide guidance and training to product managers on the effective use of content builder tools
✅ Facilitate regular biweekly communication with regional teams to gather feedback, address needs, and provide ongoing support for their content and asset requirements
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 5+ years of experience in e-commerce, digital content management, or a similar role
Required Skills:
- Strong understanding of e-commerce platforms such as Amazon, and other key online retailers
- Experience in asset deployment and content adaptation plus creation
- Strong collaboration skills to work with multiple internal stakeholders
- Expertise in maintaining brand guidelines and developing content briefs
- Project management skills to deliver assets on time and streamline content deployment
- Effective communication skills for regular feedback and support
Preferred Skills:
- Experience with Copilot AI or similar localization tools
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in gaming or tech industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: SGD 8,000 - 12,000 per month (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Razer products
- Gaming and esports events and experiences
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Razer operates in the competitive gaming hardware and software industry, with a focus on providing high-quality products and services for gamers.
Company Size: Razer is a mid-sized company with approximately 1,000-5,000 employees globally. This size allows for a dynamic and innovative work environment while providing the resources and stability of a larger organization.
Founded: Razer was founded in 2005 and has since grown to become a leading global lifestyle brand for gamers.
Company Description:
- Razer is committed to providing gamers with the latest and most innovative hardware, software, and services.
- The company's products include high-performance gaming peripherals, Blade gaming laptops, and software platforms such as Razer Synapse and Razer Chroma.
- Razer also offers virtual credit services for gamers and digital payment networks in Southeast Asia through Razer Gold and Razer Fintech.
Company Specialties:
- Gaming Peripherals
- Gaming Systems
- Software Ecosystems
- Internet of things
- Android, iOS, and Wearable Devices
- Audio Products
- Consumer Electronics
- Home Entertainment
- Virtual Reality
- Mobile Devices
- Open Source
- x86 and WDM
Company Website: www.razer.com
ASSUMPTION: Razer's focus on the gaming industry and commitment to innovation make it an exciting place to work for individuals passionate about gaming and technology.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking a mid-level marketing position with growth opportunities.
Reporting Structure: The Global Etail Associate Marketing Manager will report directly to the Head of Global Etail Marketing and work closely with regional teams, product managers, and other internal stakeholders.
Work Arrangement: This role is based in Razer's Singapore office and requires on-site presence. However, flexible work arrangements may be available.
Growth Opportunities:
- Expanding the role's responsibilities to include additional e-commerce platforms or regions
- Progressing to a senior marketing role within Razer's global etail marketing team
- Exploring opportunities in other departments, such as product management or business development
ASSUMPTION: Razer's global presence and diverse product offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Razer's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1 one-north Crescent, 02-01, Singapore 138538
Geographic Context:
- Singapore is a global hub for technology, finance, and business, offering a vibrant and multicultural work environment.
- The city-state is known for its high quality of life, excellent infrastructure, and strong support for the tech industry.
- Razer's office is located in the one-north business park, a bustling tech hub with easy access to public transportation and amenities.
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required occasionally to meet project deadlines.
ASSUMPTION: Razer's Singapore office provides a dynamic and engaging work environment that encourages collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interview with the hiring manager and other stakeholders
Key Assessment Areas:
- Candidates' understanding of e-commerce platforms and digital content management
- Candidates' ability to analyze and interpret data to inform content strategies
- Candidates' communication and collaboration skills
- Candidates' project management and organizational skills
Application Tips:
- Highlight relevant experience and achievements in e-commerce and digital content management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for the interview by researching Razer's products, services, and company culture
- Be ready to discuss your approach to content creation, optimization, and deployment
ATS Keywords: E-commerce, Digital Content Management, Project Management, Collaboration, Brand Guidelines, Content Creation, Content Optimization, Stakeholder Management, Asset Deployment, Content Adaptation
ASSUMPTION: Razer's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Content builder tools (e.g., Copilot AI)
- E-commerce platforms (e.g., Amazon, Lazada, Shopee)
- Project management software (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with Razer's preferred tools and technologies is an asset but not a requirement for this role.
👔 Cultural Fit Considerations
Company Values:
- Gamers at Heart
- Innovation
- Performance-Driven
- Global Focus
- Integrity
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a passion for gaming and a deep understanding of the gaming community?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-based setting and enjoy working with diverse stakeholders?
ASSUMPTION: Razer values candidates who are passionate about gaming, innovative, and results-driven, with a strong commitment to collaboration and teamwork.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs and priorities of various internal stakeholders and regional teams
- Adapting to the fast-paced and ever-evolving gaming industry
- Ensuring consistent brand representation across diverse e-commerce platforms and regions
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role differs from traditional marketing roles in its focus on e-commerce platforms and digital content management
- It is similar to other digital content management roles in its emphasis on collaboration, project management, and data-driven decision-making
- Career progression in this role may involve expanding responsibilities, taking on leadership roles, or transitioning to other marketing or product management positions within Razer
ASSUMPTION: This role offers a unique opportunity to specialize in e-commerce marketing and develop expertise in digital content management.
📝 Sample Projects
- Developing and executing a content strategy for a new product launch across multiple e-commerce platforms
- Analyzing content performance data to optimize listings and improve conversion rates
- Collaborating with regional teams to create tailored, impactful content for local markets
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Razer's overall marketing strategy and business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Razer support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Razer foster a culture of innovation and continuous learning?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Razer's products, services, and company culture
- Be ready to discuss your approach to content creation, optimization, and deployment
- Follow up with the Razer HR team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
